Government of Canada
Symbol of the Government of Canada

September 17, 2002 Public Hearing

Toronto Radio Market

Table of Contents

I. Population Of Toronto CMA *

A. Projected Population Growth *
B. Leading Non-Official Language Groups In Toronto *
C. Immigration Trends *
D. Population By Age *
E. Other Population Data *

II. Key Economic Indicators For Toronto CMA *

A. Real GDP Growth Rate *
B. Retail Sales *
C. Other Key Indicators *

III. The Toronto Radio Market *

A. Map Of The Toronto CTRL Radio Market *
B. Existing Over-The-Air Stations *
C. Ethnic Radio Stations *
D. Formats *
E. Ethnic SCMO Services *
F. Groups Served By Toronto Ethnic Radio *
G. Historical Advertising Revenues *
H. AM/FM/Ethnic Comparison *

Appendix A: Financial Summary - Toronto Radio Market *

Appendix B: Financial Summary - Toronto Ethnic Radio *


I. Population Of Toronto CMA

A. Projected Population Growth

Total Population
Toronto CMA
(000's)

Note: The first line is the level. The second line is the percentage change from the previous period.

2002

2003

2004

2005

2006

4,950

5,014

5,087

5,166

5,249

1.6

1.3

1.5

1.6

1.6


Source: The Conference Board of Canada, Forecast Completed: March 5, 2002.

The population of the Toronto CMA is expected to grow at a rate of about 1.5% annually for the next four years. This rate is greater than the comparable forecasts for Ontario (1.0%) and Canada (0.8%).

B. Leading Non-Official Language Groups In Toronto

Toronto CMA Population By Mother Tongue

Total Population

4,232,905

100%

 

Single responses

4,135,915

98%

 

English

2,562,680

61%

 

French

52,360

1%

 

Non-official languages

1,520,875

36%

100%

Chinese

286,460

7%

19%

Italian

202,440

5%

13%

Portuguese

107,795

3%

7%

Polish

79,620

2%

5%

Spanish

72,795

2%

5%

Punjabi

64,630

2%

4%

Tagalog (Pilipino)

58,255

1%

4%

Greek

49,230

1%

3%

German

47,495

1%

3%

Arabic

35,485

1%

2%

Vietnamese

32,290

1%

2%

Ukrainian

25,145

1%

2%

Dutch

13,780

0.3%

1%

Cree

90

0.0%

0.0%

Inuktitut (Eskimo)

10

0.0%

0.0%

Other non-official languages

445,355

10%

29%

Multiple responses

96,990

2.3%

 

English and French

6,545

0.2%

 

English and non-official language

86,490

2.0%

 

French and non-official language

2,770

0.1%

 

English, French and non-official language

1,180

0.0%

 

Source: Statistics Canada, 1996 Census Nation Tables.

C. Immigration Trends

Toronto by Top Ten Source Countries
Principal Applicants and Dependants

  1998 1999 2000
Country # % Rank # % Rank # % Rank

China, People's Republic of

8,757

11.5

1

13,696

16.2

1

18,305

16.9

1

India

7,484

9.8

2

9,126

10.8

2

15,600

14.4

2

Pakistan

5,885

7.7

3

6,512

7.7

3

10,478

9.7

3

Sri Lanka

2,626

3.4

8

3,590

4.3

4

4,142

3.8

4

Philippines

3,087

4.0

6

3,287

3.9

5

3,909

3.6

5

Korea, Republic of

1,699

2.2

10

2,998

3.6

7

3,457

3.2

6

Iran

3,715

4.9

4

3,133

3.7

6

2,983

2.8

7

United Arab Emirates

1,324

1.7

14

1,221

1.5

16

2,214

2.1

8

Russia

2,690

3.5

7

2,263

2.7

8

2,126

2.0

9

Jamaica

1,868

2.5

9

1,984

2.4

9

2,025

1.9

10

United States of America

1,550

2.0

11

1,855

2.2

10

1,944

1.8

12

Hong Kong

3,328

4.

5

1,649

2.0

12

1,269

1.2

19

Total for Top Ten only

41,139

53.9

 

48,444

57.37

 

65,239

60.4

 

Total Other Countries

35,225

46.1

 

36,001

42.63

 

42,795

39.6

 

Total

76,364

100

 

84,445

100

 

108,034

100

 

Source: Citizenship And Immigration Canada.

Toronto CMA & Ontario
Immigration Characteristics

 

Toronto

Ontario

Non-immigrant population

2,407,470

7,844,370

Immigrant Population

1,772,905

2,724,490

Non-permanent residents

52,535

73,930

Total - All persons

4,232,905

10,642,790


Source: 1996 Census, Statistics Canada.

Immigrant Population By Place Of Birth

 

Toronto CMA

Total - Place of birth

1,772,905

United States

36,355

Central and South America

122,320

Caribbean and Bermuda

155,730

Europe

719,000

United Kingdom

158,070

Other Northern and Western Europe

81,845

Eastern Europe

158,000

Southern Europe

321,085

Africa

85,475

Asia

647,165

West Central Asia and the Middle East

75,165

Eastern Asia

238,090

South East Asia

152,635

Southern Asia

181,275

Oceania and Other

6,860


Source: Statistics Canada, 1996 Census Nation Tables.

Migrants 5 Years And Over By Components Of Migration
Toronto CMA

 

Number

Total in-migrants

514,825

Intraprovincial migrants

112,315

Interprovincial migrants

64,970

External migrants

337,540

Total out-migrants

264,695

Intraprovincial migrants

183,370

Interprovincial migrants

81,325


Source: Statistics Canada, 1996 Census

D. Population By Age

Population By Age Group

Age Group

Toronto CMA

0-4

300,437

5-9

329,020

10-14

320,799

15-19

306,828

20-24

312,212

25-29

356,321

30-34

424,085

35-39

459,118

40-44

434,476

45-49

373,637

50-54

327,575

55-59

261,339

60-64

197,487

65-69

167,830

70+

395,787

Total

4,966,951


Source: Canadian Demographics, 2002.

E. Other Population Data

Aboriginal & Visible Minority Populations

 

Toronto CMA

Ontario

Aboriginal Population

16,095

141,520

Visible minority population

1,338,095

1,682,045

Chinese population

335,185

391,090

South Asian population

329,840

390,055

Black population

274,935

356,215

Filipino population

99,110

117,365

Arab and West Asian population

72,160

118,655

Latin American population

61,650

85,745

Southeast Asian population

46,510

75,905

Visible minorities, not included elsewhere

45,655

52,170

Korean population

28,555

35,400

Japanese population

17,055

24,275

Persons belonging to more than one of the above visible minority groups

27,435

35,160


Source: Statistics Canada, 1996 Census.

In 1996, visible minorities accounted for about 32% of the population of the Toronto CMA.

Toronto CMA
By Aboriginal Group
1996 Census

North American Indian

13,155

Métis

2,870

Inuit

300

Total

16,095


Note: There are different ways to define the Aboriginal population. Data presented in this table are for those who identified with one or more Aboriginal groups (North American Indian, Métis, or Inuit). Also included are those who did not identify with an aboriginal group but who reported that they were Registered/Treaty Indians or Band/First Nation members.

Source: Statistics Canada, 1996 Census.

Population By Ethnic Origin

 

Toronto CMA

Total population

4,232,905

Single origins

2,947,375

British Isles origins

457,990

French origins

34,950

European origins

997,180

Western European origins

90,670

Northern European origins

13,040

Eastern European origins

189,415

Southern European origins

606,190

Other European origins

97,865

Arab origins

39,600

West Asian origins

45,540

South Asian origins

291,520

East and Southeast Asian origins

488,350

African origins

67,255

Pacific Islands origins

330

Latin, Central and South American origins

36,700

Caribbean origins

167,295

Aboriginal origins

5,555

Canadian origins

311,965

Other origins

3,135

Multiple origins

1,285,530

British Isles only

226,050

British Isles and French

67,905

British Isles and Canadian

173,610

British Isles and other

272,770

British Isles, Canadian and other

76,425

French only

340

French and Canadian

12,760

French and other

28,725

French, Canadian and other

8,665

Canadian and other

87,185

British Isles, French and Canadian

26,850

British Isles, French and other

43,590

British Isles, French, Canadian and other

13,300

Other multiple origins

247,350


Source: Statistics Canada, 1996 Census Nation Tables.

Population By Home Language

 

Toronto CMA

Total population

4,232,905

Single responses

4,073,005

English

3,077,405

French

19,615

Non-official languages

975,985

Chinese

243,845

Italian

96,010

Punjabi

51,285

Spanish

50,435

Portuguese

68,420

Polish

52,525

German

7,200

Vietnamese

29,910

Arabic

22,815

Tagalog (Pilipino)

33,670

Greek

27,435

Tamil

46,005

Cree

10

Persian (Farsi)

21,565

Korean

19,055

Ukrainian

11,580

Urdu

17,360

Gujarati

15,805

Hungarian

8,665

Hindi

7,620

Somali

11,930

Other non-official languages

132,840

Multiple responses

159,900

English and French

6,080

English and non-official language

151,545

French and non-official language

850

English, French and non-official language

1,425


Source: Statistics Canada, 1996 Census Nation Tables.

Population Of Toronto CMA By Religion

Catholic

1,380,900

36%

Protestant

1,347,035

35%

No religious affiliation

562,265

15%

Eastern Non-Christian

292,505

8%

Jewish

151,115

4%

Eastern Orthodox

123,725

3%

Para-religious Groups

3,855

-

Others

1,710

-

Total population

3,863,110

100%


Source: Statistics Canada, 1991 Census.

Population By Knowledge Of Official Language
Toronto CMA

Total

English Only

French Only

Both English
and French

Neither English
Nor
French

4,232,905

3,698,530

3,510

339,485

191,375

100%

87%

0.1%

8%

5%


Source: Statistics Canada, 1996 Census Nation Tables.

II. Key Economic Indicators For Toronto CMA

A. Real GDP Growth Rate

GDP At Basic Prices
Toronto CMA
(Millions 1997 $'s)

Note: The first line is the level. The second line is the percentage change from the previous period.

2002

2003

2004

2005

2006

178,986

187,496

194,399

201,396

208,463

1.9

4.8

3.7

3.6

3.5


Source: The Conference Board of Canada, Forecast Completed: March 5, 2002.

B. Retail Sales

Retail Sales
Toronto CMA
($ Millions)

Note: The first line is the level. The second line is the percentage change from the previous period.

2002

2003

2004

2005

2006

44,997

47,741

49,890

52,836

56,057

3.7%

6.1%

4.5%

5.9%

6.1%


Source: The Conference Board of Canada, Forecast Completed: March 5, 2002.

C. Other Key Indicators

Projected Economic Indicators
Toronto CMA

Note: For each indicator, the first line is the level. The second line is the percentage change from the previous period.

 

2002

2003

2004

2005

2006

Consumer Price Index

1.200

1.230

1.259

1.288

1.317

(1992=1.0)

1.6

2.5

2.4

2.3

2.2

Personal Income

159364

168392

176576

185798

195681

(Mil. $)

2.6

5.7

4.9

5.2

5.3

Personal Income

32194

33584

34710

35961

37281

Per Capita ($)

1.0

4.3

3.4

3.6

3.7

Personal Disposable Income

123463

130607

137422

144903

152827

(MIL. $)

3.9

5.8

5.2

5.4

5.5

Personal Disposable Income

24942

26048

27013

28046

29116

Per Capita ($)

2.2

4.4

3.7

3.8

3.8

Labour Force

2791

2851

2901

2962

3025

('000)

1.6

2.1

1.8

2.1

2.1

Employment

2602

2697

2766

2835

2898

('000)

1.2

3.6

2.6

2.5

2.3

Unemployment Rate

6.8

5.4

4.7

4.3

4.2

Housing Starts

40.31

39.00

39.70

38.64

38.40

('000)

 

 

 

 

 

Source: The Conference Board of Canada, Forecast Completed: March 5, 2002.

III. The Toronto Radio Market

A. Map Of The Toronto CTRL Radio Market

Toronto CTRL Radio Market

Toronto CTRL Radio Market

Source: BBM.

B. Existing Over-The-Air Stations

A total of 33 over-the-air radio stations, 12 AM and 21 FM, are licensed to serve residents of the Toronto area. Three of these stations were licensed in June 2000. The 33 Toronto radio stations can be categorized as follows:

  • four stations, two English (both FM) and two French (one AM and one FM), owned and operated by the CBC;
  • 18 commercial radio stations, seven AM and eleven FM, offering a variety of programming formats. Given that Orangeville is now part of the Toronto CMA, CIDC-FM is included as a Toronto station;
  • six ethnic commercial radio stations, four AM and two FM, discussed in more detail below;
  • three campus-based community FM stations, affiliated with the University of Toronto (CIUT-FM), York University (CHRY-FM) and Ryerson Polytechnical Institute (CKLN-FM); and
  • a "special" FM station, CJRT-FM, offering jazz programming.
  • Aboriginal Voices Radio, although licensed, is not yet on the air (Decision CRTC 2000-204).

C. Ethnic Radio Stations

Toronto's ethnic population is served by six radio stations licensed under the Commission's ethnic broadcasting policy. Such stations are required to broadcast to a variety of ethnic groups and in a variety of languages. Collectively, the six ethnic radio stations in the GTA broadcast programming in approximately 50 languages, providing over 700 hours of third language programming each week.

The following commitments for each ethnic station were included in the most recent renewal decisions, issued in January 2001.

  • CJMR (AM) is required to direct its programming to a minimum of 11 cultural groups in a minimum of 15 different languages.
  • CHKT (AM) is required to direct its programming to a minimum of 14 cultural groups in a minimum of 15 different languages. Additionally, no more than 66 hours per week of ethnic programming may be directed to the Chinese community.
  • CHIN (AM) is required to direct its programming to a minimum of 23 cultural groups in a minimum of 17 different languages.
  • CHIN-FM is required to direct its programming to a minimum of 23 cultural groups in a minimum of 20 different languages.
  • CIRV-FM is required to direct its programming to a minimum of 9 cultural groups in a minimum of 9 different languages.
  • CIAO (AM) is required to direct its programming to a minimum of 12 cultural groups in a minimum of 13 different languages.

D. Formats

Call sign, location, licensee name, format

A table showing total listening hours, reach and average hours of tuning for the Toronto CTRL market from Fall 1997 to Fall 2001 is attached as Appendix A.

E. Ethnic SCMO Services

In addition to licensed over-the-air AM and FM stations, Toronto's ethnic audiences are served by ethnic audio programming services broadcast on the SCMO channels of several Toronto FM stations. A FM station has the technical capacity to broadcast two SCMO channels, in addition to its main programming service. A special receiver with an internal SCMO decoder is required to listen to audio programming broadcast using an SCMO channel.

The Commission has authorized the use of 15 SCMO channels for the broadcast of ethnic programming by 13 different Toronto FM stations. These 15 SCMO services provide over 200 hours per week of third language programming. Programming in 12 languages is provided, as detailed in the table below.

Toronto Ethnic Services
Using SCMO Channels

Language Of Ethnic Programming

FM Stations Authorized To Provide Ethnic Programming Using Their SCMO Channel(s)

Chinese

CKFM-FM

German

CIDC-FM

Greek

CKLN-FM
CKFM-FM

Italian (religious programming)

CHIN-FM

Korean

CIUT-FM

Persian

CFMX-FM

Portuguese

CBL-FM

Punjabi & Hindi

CIUT-FM

Serbian

CKLN-FM

Spanish

CBLA-FM

Tamil

CHIN-FM
CFMX-FM
CJRT-FM (2)

Source: As Published In Public Notice CRTC 2001-10 & Updated.

F. Groups Served By Toronto Ethnic Radio

Groups Served By Toronto Ethnic Radio Stations
Hours Per Week

Language

CHIN-AM

CHIN-FM

CHKT-AM

CIAO-AM

CIRV-FM

CJMR-AM

Total

Afghani

   

10

1.5

   

11.5

Albanian

 

1

       

1

Arabic

0.5

       

0.5

1

Bengali

1

       

0.5

1.5

Bosnian

   

0.5

     

0.5

Brasilian

       

0.95

 

0.95

Bulgarian

1

         

1

Cambodian

   

2

     

2

Caribbean

   

2

24

0.5

8.5

35

Chinese - Cantonese

17.5

25.5

56

 

21.4

 

120.4

Chinese - Mandarin

2.5

0.5

10

 

7

 

20

Croatian

1.5

5

1.5

1

 

2.5

11.5

Czech

     

5

   

5

Dutch

         

1.5

1.5

English

7

8

   

3

0.5

18.5

German

 

2.5

 

20

   

22.5

Greek

12.5

5

5

3

   

25.5

Hindi

 

13

5

1.5

 

4.5

24

Hungarian

     

2

   

2

Indonesian

   

1

     

1

Irish - Gaelic

   

1

     

1

Islamic

     

1

   

1

Italian

61.5

24.5

 

7.5

 

26

119.5

Korean

   

10

10

   

20

Laotian

   

1

     

1

Lithuanian

0.5

         

0.5

Macedonian

2.5

0.5

1

   

0.5

4.5

Malaysian

   

2

     

2

Montenegri

 

0.5

       

0.5

Oromo

0.5

         

0.5

Pashto/Dari

1

   

4

   

5

Philipino-
Tagalog

1

         

1

Persian

   

7

     

7

Polish

 

15

 

13

0.95

25

53.95

Portuguese

 

12

 

32

63.25

5.5

112.75

Punjabi

 

7.5

6

34

7.15

31.5

86.15

Romanian

0.5

 

1

     

1.5

Russian

2.5

     

2.45

 

4.95

Serbian

 

1

     

1

2

Serbo-
Croatian

0.5

1

       

1.5

Serbo/
Chetnic

 

1

       

1

Slovenian

 

1

       

1

Somali

2

         

2

Spanish

2.5

   

4

11.75

10

28.25

Swiss

 

0.5

       

0.5

Tamil

1

 

42

     

43

Thai

   

2

     

2

Turkish

1.5

         

1.5

Ukrainian

2.5

     

7.6

4.5

14.6

Urdu

2.5

1

 

1.5

 

1.5

6.5

Vietnamese

   

2

     

2

TOTAL

126

126

168

165

126

124

835

Source: Broadcasting Policy Monitoring Report 2001.

G. Historical Advertising Revenues

English-Language Stations

Toronto English-language radio stations generated $176.9 million in advertising revenue in 2001. A Page-12 financial summary for the Toronto radio market, as a whole, is attached as Appendix A.

Ethnic Stations

Toronto ethnic radio advertising revenues increased from $11.6 million in 1997 to $14.3 million in 2001. This represents an increase of 23% over the period. An aggregate Page-12 financial summary for the six Toronto ethnic radio stations is attached as Appendix B.

H. AM/FM/Ethnic Comparison

Toronto AM/FM/Ethnic Comparison
All Stations

  AM

FM

Ethnic

2001

54,065

137,090

14,286

2000

52,671

123,949

14,035

1999

47,726

115,713

13,218

1998

45,219

106,504

11,738

1997

42,640

97,704

11,574

2001

-4.3%

31.9%

10.0%

2000

1.5%

32.8%

11.6%

1999

-6.3%

30.5%

8.8%

1998

-18.5%

30.3%

-0.7%

1997

-20.8%

28.4%

-0.4%


* Profit Before Interest and Taxes.
Source: CRTC Financial Database

Trends in AM/FM Audience Share in Toronto
(%)

 

1997

1998

1999

2000

2001

AM

30

23

24

24

27

FM

66

73

71

71

69

Others

4

4

4

4

4

All Stations

100

100

100

100

100


Source: BBM Unsuppressed Survey Data

Toronto's 6 ethnic radio stations account for 2.8% of total 12+ tuning in the Toronto market (BBM Fall 2001).

Appendix A: Financial Summary - Toronto Radio Market

Years = 1997 to 2001

Appendix B: Financial Summary - Toronto Ethnic Radio

Years = 1997 to 2001

Date Modified: 2002-07-11