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• Twitter Rules of Engagement

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Twitter Rules of Engagement for the Canadian Radio-television and Telecommunications Commission (CRTC)

TWITTER - MICROBLOG

The Canadian Radio-television and Telecommunications Commission (CRTC) uses the Twitter microblog as a tool in its efforts to communicate clearly, quickly and in a user-friendly manner to Canadians interested in broadcasting and telecommunications issues.

The Strategic Communications team manages the Twitter accounts on behalf of the CRTC.

Content

The content delivered by the CRTC on Twitter observes the standards, practices and style set by Treasury Board. In composing our tweets, we recognize that the CRTC is considered an authority on some issues and is expected to contribute to the online conversation in a considered and thoughtful way.

We make an effort to communicate in a direct and realistic voice. Our tweets are factual, engaging and informative.

Some of the content tweeted includes:

• Tweets supporting newly-released CRTC decisions;
• Links to news releases, blog posts, speeches, research reports and other approved, publicly available CRTC material;
• Links to information that is relevant to the CRTC and produced and published elsewhere (work of other recognized and credible organizations). These can include videos, blog posts, and retweets (RTs) from other Twitter users. (See below for our policy on RTs);
• Topics of interest related to Canadian broadcasting and telecommunications meant to provoke discussion.

RTs

RTs do not imply endorsement on the part of the CRTC. We may retweet news, links and personal observations we believe are relevant to our mandate.

It is important to note that the CRTC’s decision to RT should not be taken as an explicit endorsement of any position or argument that may vary from its current official position, nor should it be taken as an indication of a possible shift in the CRTC’s current official position.

The microblog as an official source

Tweets should not be considered as the authoritative source of CRTC decisions, notices, etc. Any change or evolution in the CRTC’s official position will be communicated through more traditional channels: official publications, speeches, statements to the traditional media and on the CRTC website.

Official languages

The CRTC has four accounts. All tweets by the CRTC are composed and sent in both official languages.  Replies are composed in the official language in which the tweet was received by the CRTC. Similarly, a RT is delivered in the language of the original author.

Following

The CRTC’s decision to follow a particular Twitter user does not imply endorsement of any kind. We follow accounts on Twitter that we believe are relevant to our mandate and our work.

Followers

Similarly, the appearance of a Twitter user as a follower of the CRTC account does not imply endorsement. The CRTC will only take steps to remove or block a follower when that follower is obviously an Internet robot or consistently tweets offensive material.

Availability

We commit to updating and monitoring our Twitter account during regular office hours: 8:30 a.m. to
4:30 p.m., ET. Like many Twitter users, however, we may monitor and respond at other times of the day.

We accept no responsibility for lack of service due to Twitter downtime.

@Replies and direct messages

The CRTC will do its utmost to read and reply to all tweets and direct messages sent to the extent that they are relevant to the CRTC mandate and that we are able to reply without violating confidentiality or other sensitive topics. As stated above, our replies will be in the official language in which the tweet was received. However, if the CRTC determines that a reply is of interest to most of its followers, it may be sent in both official languages.

Questions, complaints and media requests

Please visit our website to seek additional information on a particular issue. We encourage you to use traditional channels to make a request for media interviews, to ask a question or to file a complaint on-line.

Please note that the CRTC will not acknowledge complaints sent via Twitter.

Tweets containing comments on the work or professional duties of individual CRTC employees will not be acknowledged.

CRTC staff on Twitter

Some CRTC staff tweet under their own names or usernames. Despite their professional affiliation with the CRTC, their tweets do not represent the official position of the organization, and should be considered the product of each individual as a private citizen.

Complaints and investigations

Twitter will not be used to update the public on the status of complaints or investigations.