2015 Highlights - Commercial and CBC Radio Statistical and Financial Summaries

Commercial Radio

Figure 1: Key Indicators for the Canadian Commercial Radio Industry



Section 1: The first section features a combined column and line chart for the 5 year period from 2011 to 2015. The column chart shows the local advertising revenue in millions of dollars and national advertising revenue in millions of dollars. Local advertising revenue was 1,134 millions of dollars in 2011, 1,131 millions of dollars in 2012, 1,123 millions of dollars in 2013, 1,091 millions of dollars in 2014 and 1,067 millions of dollars in 2015. National advertising revenue was 442 millions of dollars in 2011, 454 millions of dollars in 2012, 476 millions of dollars in 2013, 497 millions of dollars in 2014 and 509 millions of dollars in 2015. The line chart plots PBIT margin in percent. PBIT margin was 19.3% in 2011, 19.8% in 2012, 20.2% in 2013, 18.5% in 2014, and 18.9% in 2015. Section 2: Total revenue was 1.6 billion dollars for 2015. Section 3: Total expenses were 1.3 billion dollars in 2015. Section 4: Profit margin was 18.9 percent in 2015. Section 5: Total employment was 9,547 in 2015.
  • There were 704 commercial radio stations in 2015:
    • They offered a variety of programming to Canadians and supported Canadian artists through financial contributions to funds dedicated to Canadian content development and a variety of local initiatives, charities and events
    • They employed 9,547 individuals in 2015, down 385 from  2014
  • Total revenues were $1.6 billion in 2015, relatively unchanged from 2011; advertising revenues represented the majority of the revenues at $1.58 billion
    • 2015 marks the 4th consecutive year of falling local advertising revenue; conversely, it marks the 6th consecutive year of rising national advertising revenue
    • As a result, national time sales are becoming a larger source of income - they represented 32% of total advertising revenues in 2015, up from 28% in 2011
  • Expenses in the industry were $1.26 billion, down $14.2 million from 2014
    • Programming expenditures have increased by $30.5 million (6.4%) over the past 5 years, offsetting most of the declines in non-programming expenses
  • The average "Profit Before Interest and Taxes margin", or PBIT margin, has remained in the 18-20% range over the past 5 years as expenses remained relatively constant in response to stagnating revenues
  • The number of FM stations reporting in 2015 increased to 580 – their revenues nonetheless declined by a modest $6.7M to $1.32 billion.  Revenues for FM services have grown on average by 0.3% a year over the period
  • The number of AM stations reporting was down to 124; their total revenues declined by $4.9M (or -1.7%) to $286M. AM stations have struggled over the last 5 years: their revenues dropped by 2.1% per year on average
  • 23 third-language radio stations operate across the country; they generated a combined $46.7 million in revenues in 2015, up 1.5% from 2014.
    • Total revenues for ethnic radio services have recorded an average growth rate of 1.3% per year since 2011. Revenues for French and English-language services declined by an average rate of 0.1% and 0.3% per year respectively over that period

Figure 2: Total Advertising Revenue of the Canadian Commercial Radio Industry – by Region



Section 1: The first section features a bar chart showing the percentage difference of commercial radio advertising revenue between 2014 and 2015 for each region. The percentage difference was -1.1% in British Columbia & the territories, 0.0% in the Prairies, -0.6% in Ontario, -2.2% in Quebec and -1.4% in the Atlantic. Section 2: 2015 Advertising revenue was 200.0 million dollars in British Columbia & the territories. Section 3: 2015 Advertising revenue was 431.8 million dollars in the Prairies. Section 4: 2015 Advertising revenue was 550.9 million dollars in Ontario. Section 5: 2015 Advertising revenue was 282.5 million dollars in Quebec. Section 6: 2015 Advertising revenue was 100.7 million dollars in the Atlantic.
  • This year’s publication includes statistical and financial information for 29 radio markets, including 14 new markets:
    • In the Atlantic provinces: Moncton, Saint John and St. John’s
    • In Ontario: Kingston, Peterborough, Sudbury and Timmins
    • In the Prairies: Medicine Hat, Grande Prairie, Lethbridge, Red Deer, Regina and Saskatoon
    • In British Columbia: Kelowna
  • Radio services in Ontario and the Prairies accounted for about two thirds of 2015  commercial radio revenues
  • Total advertising revenues (98% of the total radio revenues) were down in four of the five regions - Atlantic (-1.4%), Quebec (-2.2%), Ontario (-0.6%), and British Columbia & the Territories (-1.1%) – and were unchanged in the Prairies
  • Advertising revenue growth was uneven across the different markets:
    • In Canada’s largest market, Toronto, advertising revenues were relatively unchanged in 2015 in comparison to 2014
    • 2015 has seen a decreases in revenues for the markets of Montreal (-3.0%) and Quebec City (-3.8%); they remained stable in the rest of the province. This led to a 2.2% decline for the province of Quebec – the largest decline of all five regions
    • Of all the 29 radio markets, the most pronounced increase relative to 2014 was in Saint John (+12.0%)
    • Advertising revenues increased in Winnipeg (+3.2%), Calgary (+2.9%) and Red Deer (+1.6%). Revenues were nonetheless unchanged in the Prairie region
  • Profitability (as measured by the average PBIT margin) also varied across the markets in 2015:
    • It ranged between a low of -9.9% (Kelowna) and a high of 30.6% (Grande Prairie)
    • Along with Grande Prairie, Toronto (29.8%) Kitchener-Waterloo (28.4%) and Calgary (24.6%) were the most profitable radio markets in 2015

CBC Radio

Figure 3: Key indicators for the Canadian Broadcasting Corporation



This figure presents several key indicators for the Canadian Broadcasting Corporation and is divided into 6 sections. The first section features a chart and the remaining five sections present textual information.
Section 1: The first section features a column chart showing the total revenue in millions of dollars for the 5 year period between 2011 and 2015. Total revenues were 337 millions of dollars in 2011, 326 millions of dollars in 2012, 305 millions of dollars in 2013, 288 millions of dollars in 2014 and 277 millions of dollars in 2015. Section 2: Parliamentary appropriation was 266.9 million dollars in 2015. Section 3: Advertising revenue was 1.4 million dollars in 2015. Section 4: Other revenues was 8.3 million dollars in 2015. Section 5: Total expenses were 261.9 million dollars in 2015. Section 6: Total employment was 1,898 in 2015.
  • Total revenues for CBC radio services decreased by $11.1 million between 2014 and 2015 and by $60.4 million since 2011
    • The majority of the decrease is attributable to a change in Parliamentary Appropriation
  • The decline in these allocated amounts was more pronounced the AM radio services than for the FM stations:
    • It was down 7.6% for the 14 AM radio services, and by 3.0% for its 55 FM stations
    • AM services saw their allocations decline by an average of 11.6% per year between 2011 and 2015; it was of 3.0% a year for the FM stations
  • 2015 marked the 2nd year of eligibility for the CBC to generate advertising revenues for its Ici Musique and CBC Radio 2 services
    • $1.4 million in advertising revenue was generated, up 27.2% from 2014
    • Advertising revenues remain a modest source of income for the CBC’s radio services – it accounted for 0.5% of the broadcaster’s total radio revenues in 2015
  • Employment at the CBC’s radio services was down 7.2% (146 individuals) during the past year; it has declined by 580 since 2011
Date modified: