Radio Market Analysis

Canadian Radio-television and Telecommunications Commission

Foreword

Introduction

In paragraph 22 of the Broadcasting Public Notice CRTC 2006-159, the Commission indicated that it would release aggregate data on small, medium and large markets on an annual basis in order to provide the broadcasting industry with current and meaningful data on the health of individual radio markets. This report presents statistical and financial summaries on the private commercial radio industry as provided by licensees in their annual returns for the broadcast year ended August 31, 2008 with comparative information for the four previous years.

Section A provides statistics for the major markets: Montreal, Toronto and Vancouver, including a further segregation by AM and FM sub-market. The Montreal market includes an additional breakdown of the French and English distinction for each of the sub AM and FM markets. Section B provides statistics for large markets where the population is greater than 500,000. The markets analysed are: Calgary, Edmonton, Hamilton Ottawa-Gatineau, Quebec and Winnipeg. Section C provides statistics for medium markets where the population is in the range between 250,000 and 500,000. The medium markets are comprised of Halifax, Kitchener/Waterloo, London, Ste-Catherines/Niagara, and Victoria. Other medium markets have been aggregated for confidentiality reasons. Finally, Section D provides statistics for the small markets. Markets are segmented based on population over twelve years of age.

Please note that some markets are deemed confidential based on the number of ultimate owners. Only markets with more than two ultimate owners are released. Also, in cases where there are less than three undertakings, statistics are not provided to preserve the confidentiality of the individual undertakings.

Please note that this publication does not include radio networks and does not correspond to the total radio revenues published in the "Commercial Radio, Statistical and Financial Summaries" publication released in June 2009. Additional annual returns were submitted after the publication of the radio statistics are included as part of this market analysis.

The Commission would appreciate being informed of any errors or omissions. Data in this report is subject to change as the Commission receives additional or revised information.

Table of Contents

Foreword

Radio Market Analysis

A. Major markets

B. Large markets (population over 500,000)

C. Medium markets (population 250,000 to 500,000)

D. Small markets (population under 250,000)

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Radio Market Analysis

Statistical and Financial Summaries

2004 - 2008

Foreword

Introduction

Table of Contents

Foreword