CRTC Communications Monitoring Report

2012

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4.0 Broadcasting

There are three delivery platforms for the broadcast of radio and television programming:

  1. conventional transmission where the licensed broadcasters transmit either radio or television programs to the general public free of charge over assigned frequencies or channels in the appropriate spectrum (AM, FM, VHF, UHF, or L-Band);
  2. over dedicated landline (cable or DSL ) or wireless (satellite, DTH, or MDS ) facilities of licensed BDUs that transmit radio and television programming over their networks to subscribers of their services for a monthly subscription fee; and,
  3. more recently, via the Internet using web-based facilities or sites to subscribers of high-speed or broadband Internet service and via wireless cellular services.

Various models have been developed by the providers to recover the costs of the content that users access via the Internet. These models range from free, as the costs are recovered through advertisements (broadcasters’ websites), to subscription based (Netflix), to pay-per-view (Apple TV).

Broadcasters that produce their own content can broadcast their content over their facilities, use their web-based facilities or use the services of a BDU.

These services are available virtually to all Canadians.

Diagram 4.0.1 Program distribution

This diagram is a pictorial illustration of program distribution discussed in the preceding paragraphs. The diagram shows three delivery platforms that are being utilized by providers of radio and television programming and content – namely BDUs (cable, DSL, DTH and MDS), OTA and the Web based via the Internet. The diagram also shows images of the various devices used by consumers to access the content and programming delivered by broadcasters and broadcasting services – such as, digital radio and television devices, OTA radio and television devices and, desktop computer, laptop, and cellular devices.

4.1 Broadcasting - Financial review

This pie chart shows the television, radio, and BDU revenues as a percentage of total broadcasting revenues in 2011. Television: 38%; Radio: 10%; BDU: 52%; broadcasting revenues: $16.6 billion.

Overview

Broadcasting revenues include revenues from radio, television, and BDUs. Radio revenues include AM and FM commercial radio stations. Television revenues include CBC conventional television, private conventional television, and pay, PPV, VOD and specialty services. BDU revenues include cable and DTH/MDS as well as IPTV services, but exclude Internet and telephony service revenues.

Broadcasting at a glance
  2010 2011 % Growth
Revenues ($ millions)
Broadcasting 15,728         16,586 5.5
Radio 1,552           1,613 3.9
Television 6,055           6,385 5.5
BDU1,2 8,119           8,588 5.8
PBIT ($ millions)
Radio 298 311 4.3
Television 889 1,091 22.7
EBITDA ($ millions)
BDU1,2 2,001 1,927 -3.7
  1. BDU revenues include non-reporting BDU revenues, but exclude exempt and non-programming services. The EBITDA of the BDUs represents only basic and non-basic services.
  2. Internet and telephony services are excluded. These services are discussed in section 5 of this report.

Source: CRTC data collection

Statistical Information – Broadcasting revenues

Table 4.1.1 Broadcasting revenues ($ millions)
  2007 2008 2009 2010 2011 CAGR
2007-2011
Radio
AM 329 331 306 307 311 -1.4%
Annual growth 2.4% 0.4% -7.4% 0.4% 1.2%  
FM 1,173 1,260 1,201 1,244 1,302 2.6%
Annual growth 6.9% 7.5% -4.7% 3.6% 4.6%  
Radio total 1,502 1,591 1,508 1,552 1,613 1.8%
Annual growth 5.9% 5.9% -5.2% 2.9% 3.9%  
Television
CBC conventional television1 356 412 392 450 500 8.9%
Annual growth -9.2% 15.7% -4.9% 14.8% 11.1%  
Private conventional television 2,171 2,138 1,971 2,147 2,153 -0.2%
Annual growth 1.3% -1.5% -7.8% 9.0% 0.3%  
Pay, PPV, VOD , and specialty service 2,729 2,929 3,113 3,457 3,732 8.1%
Annual growth 9.2% 7.3% 6.3% 11.1% 7.9%  
Television total 5,256 5,480 5,475 6,055 6,385 5.0%
Annual growth 4.4% 4.3% -0.1% 10.6% 5.5%  
BDU
Cable and IPTV 4,334 4,762 5,123 5,594 5,918 8.1%
Annual growth 8.1% 9.9% 7.6% 9.2% 5.8%  
DTH/ MDS undertakings 1,834 2,036 2,196 2,385 2,532 8.4%
Annual growth 11.8% 11.0% 7.8% 8.6% 6.1%  
Non-reporting BDUs 134 # 116 # 111 # 139 #  139 0.9%
Annual growth -5.7% -13.9 % -3.7% 25.1 % 0.0%  
BDU Total 6,302 # 6,914 # 7,430 # 8,119 # 8,588 8.0%
Annual growth 8.8% 9.7 % 7.5% 9.3 % 5.8%  
Broadcasting Total 13,061 13,987 14,413 15,728 16,586 6.2%
Annual growth 6.7% 7.1 % 3.0% 9.1 % 5.5%  

1. CBC revenues include advertising and other commercial revenues. Parliamentary appropriations are excluded.

Source: CRTC data collection

Table 4.1.2 Percent of broadcasting revenues generated by companies operating in multiple markets
Number of markets Number of reporting companies operating in these markets Percent of broadcasting revenues generated in these markets
  2010 2011 2010 2011
5 3 3 69 68
4 2 2 15 15
3 1 3 0 5
2 17 15 10 7
1 166 170 6 6
  1. Number of markets includes radio, television, BDU, speciality, and VOD, pay & PPV markets.
  2. 2010 data restated to reflect industry players as of 30 March 2011.
  3. Affiliates are included with thier parent company.

Source: CRTC data collection

Figure 4.1.1 Broadcasting revenues for the top 5 group of companies, the next top 5 group and the remaining companies

This pie chart shows broadcasting revenues for the top 5 group of companies, the next top 5 group and the remaining companies for 2010 and 2011. Top 5 companies: 79%, 82%; Next 5 companies: 9%, 10%; Remaining companies: 12%, 8%.

Source: CRTC data collection

Figure 4.1.2 2011 Commercial radio revenues by broadcaster

This pie chart with a 3D visual effect shows the percentage of total 2011 revenues achieved by the largest commercial radio broadcasters. Astral Media 21%, Corus 11%, BCE 10%, Newcap 7%, Rogers 14%, Cogeco 7% and other broadcasters 30%.

Source: CRTC data collection

Figure 4.1.3 2011 Commercial television revenues by broadcaster

This pie chart with a 3D visual effect shows the percentage of total 2011 revenues achieved by the largest OTA conventional, Pay, PPV, VOD and specialty television broadcasters. Quebecor Media 6%, Shaw 17%, Corus 7%, Astral 7%, Rogers 9%, BCE 29%, CBC 10%, Remstar 1% and other broadcasters 12%.

  1. In the determination of the top 5, Shaw and Corus were combined.
  2. Based on advertising, subscriber and other commercial revenues only and does not include parliamentary appropriations. 

Source: CRTC data collection

Figure 4.1.4 2011 BDU revenues by operator

This pie chart with a 3D visual effect shows the percentage of total 2011 revenues achieved by the top five broadcasting distribution operators. Top five operators are BCE, Cogeco, Rogers, Shaw, Videotron (Quebecor) achieved 90% and all remaining operators 10% of total revenues.

Source: CRTC data collection

Figure 4.1.5 Total broadcasting revenues and PBIT/EBITDA margins

This line clustered column chart on two axes shows broadcasting revenues, in billions of dollars, by sector for each year between 2007 and 2011. Commercial radio: 1.5, 1.6, 1.5, 1.6 and 1.6; Total commercial television: 4.9, 5.1, 5.1, 5.6 and 5.9; CBC OTA television commercial, excluding government funding: 0.4, 0.4, 0.4, 0.5 and 0.5; BDU programming revenues, including non-reporting BDU: 6.3, 6.9, 7.4, 8.1 and 8.6; Combined revenues: 13.1, 14.0, 14.4, 15.7 and 16.6. This chart also sets out the EBITDA margins achieved by BDUs and the PBIT margins achieved by commercial radio and television broadcasting sectors over the same time period: BDU EBITDA margins, based on programming services only: 21.4%, 25.3%, 24.3%, 25.1% and 22.8%; commercial radio PBIT margins: 19.9%, 21.1%, 18.0%, 19.2% and 19.3%; commercial television PBIT margins: 15.5%, 12.9%, 12.0%, 16.0% and 18.5%.

1. BDU revenues include non-reporting BDU revenues, but exclude exempt and non-programming services. BDU EBITDA represents only basic and non-basic services.

Source: CRTC data collection

4.2 Radio market sector

This pie chart shows percentage of Radio revenues as a proportion of all broadcasting revenues in 2011. Radio revenues were 10% of all broadcasting revenues which were $16.6 billion.

Overview

The radio market sector in Canada consists of over 1,200 radio and audio services. Ninety-nine percent of these radio and audio services are over-the-air while other types of services deliver the remaining 1%. Canada’s national broadcaster, the CBC , accounts for approximately 7% of radio and audio services while the private commercial broadcasters account for 61%. The remaining 30% consists of religious, community, campus, Aboriginal and other radio and audio services.

Radio sector at a glance
  2010 2011 % Change
Number of radio and audio services in Canada 1,208 1,183 -1.9
English-language 902 896 -0.7
French-language 266 251 -5.6
Third-language 38 36 -5.3
Total number of private commercial radio and audio services in Canada 733 733 0
English-language share 81% 81% 0
French-language share 15% 15% 0
Total commercial radio revenues ($ millions) 1,552 1,613 3.9
English-language share 81% 81% 0
French-language share 16% 16% 0
Largest private commercial radio operators (% of total revenues)
English-language market- top 5 70% 69% -1.5
French-language market- top 3/2 82% 42% n.a.
Private commercial broadcasters PBIT ($ millions) 298 311 4.3
English-language broadcasters 252 269 6.7
French-language broadcasters 42 37 -11.9

Source: CRTC data collection

Statistical Information – Radio market sector

Table 4.2.1 Number and type of radio and audio services authorized to broadcast in Canada
  English Language1 French Language2 Third Language All Languages
  2010 2011 2010 2011 2010 2011 2010 2011
Over-the-air radio services3
National public broadcaster
CBC Radio One / Première chaine4 36 36 20 20     56 56
CBC Radio 2 / Espace Musique 14 14 12 12     26 26
CBC Radio network licences 2 2 2 2     4 4
CBC digital: Radio One / Première chaine5 4 0 3 0     7 0
CBC digital: Radio 2 / Espace musique5 4 0 3 0     7 0
Private Commercial
AM stations 122 115 9 9 12 12 143 136
FM stations4 436 456 95 94 12 13 543 563
AM and FM network licenses6 4 0 2 1     6 1
Digital radio (stand-alone and transitional)7 32 24 4 4 5 5 41 33
Religious (music and spoken word) 8 45 50 27 24 1 0 73 74
Community
Type A stations9 11 12 34 35     45 47
Type B stations 32 34 33 33 1 1 66 68
Developmental 6 8         6 8
Campus
Community based 36 35 5 5     41 40
Instructional 10 9         10 9
Developmental             0 0
Aboriginal - Type B stations9 36 41 9 10     45 51
Other (tourist/traffic, Environment Canada,special event, other network licences, etc) 63 50 8 2 2 0 73 52
Total number of over-the-air Canadian radio services 893 886 266 251 33 31 1,192 1,168
Multi-channel subscription radio services & Audio services delivered by BDUs
Satellite subscription radio service 2 2         2 2
Terrestrial subscription radio service 0 0         0 0
Specialty audio (commercial / non-profit, regional / national) 3 6     5 5 8 11
Pay audio (English and French national services) 4 2         4 2
Total number of Canadian radio and audio services 902 896 266 251 38 36 1,206 1,183
  1. English-language includes bilingual (English and French) and English-native services.
  2. Includes French-native services.
  3. Over-the-air radio services exclude radiocommunication distribution undertakings (RDU), rebroadcasters and exempted radio services.
  4. Approval of a new FM radio station, resulting from an AM to FM band conversion, will result in the station counted as both an AM and an FM station until the AM licence is surrendered by the licensee - roughly three months after AM and FM simulcast transition period.
  5. The CBC requested the revocation of its broadcasting licences for its transitional digital radio undertakings.
  6. Most commercial network licences previously noted here fall under Broadcasting Public Notice 2006-143 and have since been revoked as per the licensee’s request. (Note:for the purpose of this category, the data is as of 1 May 2012.)
  7. A number of transitional digital radio stations approved but not necessarily on air.
  8. Religious (music and spoken word) includes commercial and not-for-profit religious radio stations.
  9. Community Type A stations and aboriginal Type B stations excludes network licences.

Source: CRTC internal database

Table 4.2.2 Number of new over-the-air radio stations approved from
1 January 2007 to 31 December 2011
  2007 2008 2009 2010 2011 Total
Number of new over-the-air radio stations approved 55 # 43 # 37 # 16 30 181
Number of stations approved by:
Language English-language 46 40 32 16 27 161
French-language 7 2 5 0 2 16
Ethnic 2 1 0 0 1 4
Licence category Commercial 36 34 21 11 11 113
Community 7 6 11 2 9 35
Campus 3 - - - - 3
Native 4 2 1 1 7 15
Other 5 1 4 2 3 15
Type Stand-alone digital - - - - - 0
Digital Radio 2 - - - - 2
AM Frequency 2 - 1 - 2 5
FM Frequency 51 43 36 16 28 174
AM to FM Conversions(included in FM) 13 7 8 4 1 33
Process Competitive 17 23 8 1 1 50
Non-Competitive 38 20 29 15 29 131

Source: CRTC Decisions issued from 1 January 2007 to 31 December 2011

Figure 4.2.1 Type of radio and audio services authorized to broadcast in Canada (2011)

This pie chart with a 3D visual effect shows the percentage representation of the types of radio and audio services in relation to the total: Aboriginal - Type B 4.3%; Other 4.4%; Multi-Channel and audio via BDUs 1.3%; National public broadcaster 7.3%; Private Commercial 62.0%; Religious 6.3%; Community 10.4%; and Campus 4.1%.

Source: CRTC data collection

Table 4.2.3 Average weekly hours tuned per capita by age group for all Canada
  2007 2008 2009 2010 2011
Weekly hours per age group Diary PPM
All persons 12+ 18.3 18.3 17.7 17.6 17.7 8.3
Annual Growth -1.6% 0.0% -3.2% -0.6% - -
Teens 12 - 17 7.2 7.2 6.8 7.0 7.3 4.0
Annual Growth -5.3% 0.0% -6.2% 3.0% - -
Adult 18 - 24 13.3 13.1 12.0 11.9 12.5 5.8
Annual Growth -5.7% -1.5% -8.0% -1.0% - -
25 - 34 17.4 17.3 16.6 15.8 16.8 6.5
Annual Growth -4.9% -0.6% -4.1% -4.6% - -
35 - 49 20.2 19.9 19.2 19.1 19.8 8.2
Annual Growth -1.9% -1.5% -3.2% -0.4% - -
50 - 54 21.2 21.5 20.6 21.0 21.3 9.5
Annual Growth 1.0% 1.4% -3.9% 1.6% - -
55 - 64 21.1 21.1 20.8 20.8 20.0 9.5
Annual Growth 0.0% 0.0% -1.4% 0.4% - -
65 + 21.5 21.6 21.0 20.7 19.4 12.0
Annual Growth 0.9% 0.5% -2.9% -1.1% - -

Sources:

Table 4.2.4 Radio tuning share in an average week and average weekly hours tuned by listener for English- and French-language AM and FM bands
  2007 2008 2009 2010 2011
Percentage of Hours Tuned (%) Diary PPM
English-language AM 19.1 18.7 17.7 17.4 15.7 21.8
English-language FM 54.8 54.0 54.9 55.3 57.0 55.0
Subtotal 73.9 72.7 72.6 72.6 72.7 76.8
Annual Growth -0.5% -1.6% -0.1% 0.0% - -
French-language AM 0.9 0.9 1.1 0.8 0.2 0.2
French-language FM 18.7 19.9 19.6 20.0 20.3 22.8
Subtotal 19.6 20.8 20.7 20.8 20.5 22.9
Annual Growth 0.5% 6.1% -0.5% 0.5% - -
Other 6.5 6.5 6.7 6.6 6.9 0.2
Annual Growth 4.8% 0.0% 3.1% -1.5% - -
Average weekly hours per listener 20.2 20.0 19.5 19.4 19.9 9.9
Annual Growth -1.0% -1.0% -2.5% -0.5% - -
Total average national hours (millions) 521.3 530.6 525.1 515.7 303.8 164.5
Annual Growth -0.8% 1.8% -1.0% -1.8% - -

Sources:

Figure 4.2.2 Radio tuning share in an average week in diary markets

This pie chart with a 3D visual effect shows the percentage of hours tuned in an average week to over-the-air radio and audio services, BBM Fall 2011: Private commercial radio 77.4%; CBC and SRC radio 13.0%; Community and Campus radio 2.4%; Ethnic and Native radio 0.2%; Other 0.7%; United States 2.9%; and Audio Services 3.3%.

Source: BBM Canada – Fall 2011 Radio Diary Surveys for all persons 12+, Monday to Sunday, 5 a.m. to 1 a.m (Total Diary Canada); and CRTC data collection.

Table 4.2.5 Fall tuning achieved by largest English- and French-language private commercial radio operators in Canada
Listening hours (thousands) per Corporation
  2009 2010 2011
PPM Diary PPM Diary
Largest Canadian English-language radio operators
Astral 58,846 29,381 20,367 27,924 20,001
Share 26% 31% 22% 30% 22%
BCE 36,867 13,250 16,815 13,287 14,455
Share 16% 14% 18% 14% 16%
Cogeco N/A N/A N/A 2,746 N/A
Share       3% %
Corus 58,968 26,616 18,671 23,535 18,254
Share 26% 28% 20% 25% 20%
Newcap 22,087 3,727 19,598 4,079 19,651
Share 10% 4% 21% 4% 22%
Rogers 49,513 21,888 19,091 22,652 18,341
Share 22% 23% 20% 24% 20%
Sub-total 226,281 94,862 94,541 94,223 90,701
  100% 100% 100% 100% 100%
Largest Canadian French-language radio operators
Astral 30,833 9,373 17,353 9,819 17,688
Share 46% 32% 63% 33% 65%
Cogeco 13,175 7,359 3,816 20,221 9,638
Share 20% 25% 14% 67% 35%
Corus 22,621 12,868 6,450 N/A N/A
Share 34% 43% 23%    
Sub-total 66,629 29,600 27,619 30,040 27,326
  100% 100% 100% 100% 100%
Total
Astral 89,679 38,754 37,720 37,743 37,689
Share 31% 31% 31% 30% 32%
BCE 36,867 13,250 16,815 13,287 14,455
Share 13% 11% 14% 11% 12%
Cogeco 13,175 7,359 3,816 22,967 9,638
Share 4% 6% 3% 18% 8%
Corus 81,589 39,484 25,121 23,535 18,254
Share 28% 32% 21% 19% 15%
Newcap 22,087 3,727 19,598 4,079 19,651
Share 8% 3% 16% 3% 17%
Rogers 49,513 21,888 19,091 22,652 18,341
Share 17% 18% 16% 18% 16%
Total 292,911 100% 124,462 100% 122,160 100% 124,263 100% 118,027 100%

Sources:

Figure 4.2.3 Radio tuning shares - English-language station formats in diary markets

This pie chart with a 3D visual effect shows the percentage of tuning to Canadian English-language radio stations by format in diary markets. The chart also shows the number of Canadian stations that were broadcasting in these formats. The information used is based on BBM Fall 2011 data and excludes tuning to ethnic, bilingual and U.S.  stations. Data excludes PPM meter service stations reported by BBM Canada on an individual basis in designated PPM markets.  This analysis includes only stations specifically licensed as English-language by the CRTC. Adult Contemporary: 103 stations, 11.5%; Community, Campus, Travel, Tourism: 86 stations, 1.1%; Classic Rock: 24 stations, 4.2%; Gold, Oldies: 13 stations, 1.5%; News, Talk: 35 stations, 8.2%; Hot Adult Contemporary: 63 stations, 9.5%; CBC Radio One: 26 stations, 12.1%; AOR, Mainstream Rock: 63 stations, 9.8%; Mainstream Top 40, CHR: 37 stations, 7.4%; Classic Hits: 67 stations, 7.9%; CBC Radio Two: 17 stations, 2.2%; Country: 114 stations, 17.2%; Adult Standards: 4 stations, 1.4%; Adult Album Alternative: 8 stations, 0.5%;  Classical/Fine Arts: 2 stations, 0.5%; Jazz:  2 stations, 0.2%; Modern Alternate rock: 8 stations, 2.0%; Other commercial formats: 60 stations, 2.7%.

Source: BBM Canada Fall 2011 Radio Diary Survey for all persons 12+, Monday to Sunday, 5 a.m. to 1 a.m. (Total Diary Canada) and CRTC data collection.This analysis includes only stations specifically licensed as English-language by the CRTC.  

Figure 4.2.4 Radio tuning shares - French-language station formats in diary markets

This pie chart with a 3D visual effect shows the percentage of tuning to Canadian French-Language radio stations by format. The chart also shows the number of Canadian stations that were broadcasting in these formats. The information used is based on BBM Fall 2011 data and excludes tuning to ethnic, bilingual and U.S. stations.  Data excludes PPM meter service stations reported by BBM Canada on an individual basis in designated PPM markets.  This analysis includes only stations specifically licensed as French-language by the CRTC.  Adult Contemporary: 42 stations, 30.8%, Classical Fine Arts: 2 stations, 1.8%; Espace Musique: 12 stations, 3.3%; News, Talk: 4 stations, 9.0%; Community, Campus, Travel, Tourism: 59 stations, 8.1%; Classic Rock: 1 station, 3.5%; Gold, Oldies: 4 stations, 1.0%; Mainstream Top 40, CHR: 16 stations, 19.5%; Hot Adult Contemporary: 18 stations, 6.7%; Modern, Alternative Rock: 2 stations, 0.9%; Première Chaîne: 18 stations, 9.6%; Other commercial formats: 7 stations, 1.1%; Country: 2 stations, 0.2%; Classic Hits: 2 stations, 4.0%; AOR/Mainstream Rock: 3 stations, 0.6%.

Source: BBM Canada Fall 2011 Radio Diary Survey for all persons 12+, Monday to Sunday, 5 a.m. to 1 a.m. (Total Diary Canada) and CRTC data collection. This analysis includes only stations specifically licensed as French-language by the CRTC.

Figure 4.2.5 Radio tuning shares - English-language station formats in PPM markets

This pie chart with a 3D visual effect shows the percentage of tuning to Canadian English-language radio stations by format in PPM markets. The chart also shows the number of Canadian stations that were broadcasting in these formats. The information used is based on BBM 2011 PPM data, weeks 1-13 (29 August to 27 November) and excludes tuning to ethnic, bilingual and U.S. stations.  PPM data includes only PPM meter service stations reported by BBM Canada on an individual basis in designated PPM markets.  All remaining stations are included in the diary data. This analysis includes only stations specifically licensed as English-language by the CRTC. Adult Contemporary: 6 stations, 11.2%; Classic Rock: 4 stations, 6.2%; News, Talk: 11 stations, 16.9%; Hot Adult Contemporary: 4 stations, 9.6%; CBC Radio One: 5 stations, 11.4%; AOR, Mainstream Rock: 3 stations, 4.0%; Classic Hits: 8 stations, 8.2%; CBC Radio Two: 5 stations, 3.0%; Country: 4 stations, 3.3%; Adult Standards: 2 stations, 2.6%; Adult Album Alternative: 2 stations, 0.8%;  Classical: 1 station, 2.2%; Jazz:  1 station, 0.9%; Modern Alternative Rock: 4 stations, 5.2%;  Contemporary Hit Radio:  9 stations, 9.7%; Sports/Talk: 7 stations, 3.6%; Urban, R&B, Hip Hop:  1 station, 1.1%.

Source: 2011 BBM Canada, PPM weeks 1-13 (29 August to 27 November, inclusive), all Persons 12+, Monday to Sunday, 2 a.m. to 2 a.m; and CRTC data collection. This analysis includes only stations specifically licensed as English-language by the CRTC.  

Figure 4.2.6 Radio tuning shares - French-language station formats in PPM markets

This pie chart with a 3D visual effect shows the percentage of tuning to Canadian French-language radio stations by format in PPM markets. The chart also shows the number of Canadian stations that were broadcasting in these formats. The information used is based on BBM 2011 PPM data, weeks 1-13 (29 August to 27 November) and excludes tuning to ethnic, bilingual and U.S. stations.  PPM data includes only PPM meter service stations reported by BBM Canada on an individual basis in designated PPM markets.  All remaining stations are included in the diary data. This analysis includes only stations specifically licensed as French-language by the CRTC. Adult Contemporary: 2 stations, 32.1%; News, Talk: 1 station, 22.6%; Hot Adult Contemporary: 1 station, 10.6%; SRC Première Chaîne: 4 stations, 11.6%; SRC Espace Musique: 4 stations, 3.0%; Classical: 1 station, 4.5%; Jazz:  1 station, 1.3%; Traffic: 1 station, 0.7%;  Contemporary Hit Radio:  1 station, 13.7%.

Source: 2011 BBM Canada, PPM weeks 1-13 (29 August to 27 November, inclusive), all Persons 12+, Monday to Sunday, 2 a.m. to 2 a.m; and CRTC data collection. This analysis includes only stations specifically licensed as French-language by the CRTC.

Table 4.2.6 Revenues and number of undertakings reporting financial results for private commercial radio stations – English- and French-language, and Ethnic
  2007 2008 2009 2010 2011 % growth
2010-2011
CAGR 2007-2011
Revenues ($ millions)
AM English-language 291.4 295.5 271.9 272.1 274.9 1.0 -1.4%
AM French-language 16.2 12.6 11.6 11.2 11.7 4.7 -7.8%
AM Ethnic 21.8 22.6 22.7 24.0 24.4 1.6 2.9%
AM Total 329.4 330.7 306.2 307.3 311.1   -1.4%
Annual Growth 2.5% 0.4% -7.4% 0.4% 1.2%    
FM English-language 946.5 1,021.0 958.8 986.9 1,035.0 4.9 2.3%
FM French-language 210.8 225.3 226.8 239.9 246.7 2.8 4.0%
FM Ethnic 16.1 16.8 16.2 17.9 19.8 11.0 5.3%
FM Total 1,173.4 1,263.0 1,201.8 1,244.7 1,301.6   2.6%
Annual Growth 6.9% 7.6% -4.9% 3.6% 4.6%    
Total revenues 1,502.8 1,593.7 1,508.0 1,552.0 1,612.6 3.9 1.8%
Number of undertakings reporting financial results
AM English-language 148 136 129 120 115 -4.2 -6.1%
AM French-language 13 10 9 9 7 -22.2 -14.3%
AM Ethnic 10 11 12 12 12 0.0 4.6%
AM total 171 157 150 141 134   -5.9%
Annual Growth -3.4% -8.2% -4.5% -6.0% -5.0%    
FM English-language 347 378 396 416 436 4.8 5.9%
FM French-language 87 87 90 87 88 1.1 0.3%
FM Ethnic 10 9 10 10 11 10.0 2.4%
FM total 445 475 500 516 535   4.7%
Annual Growth 6.2% 6.7% 5.3% 3.2% 3.7%    
Total number of undertakings reporting 616 632 650 657 669 1.8 2.1%

Source: CRTC data collection

Table 4.2.7 CBC radio revenues
Revenues ($ thousands) 2009 2010 2011
Advertising revenues 0 0 0
Annual growth - - -
Parliamentary appropriation1 N/A 346,548 327,267
Annual growth - - -5.6%
Sales/Syndication of programs 417 893 859
Annual growth - 114.1% -3.9%
Miscellaneous1 414,929 10,856 8,803
Annual growth - - -18.9%
Total revenues 415,347 358,298 336,928
Annual growth - -13.7% -6.0%
Number of units 82 82 82

1. Parliamentary appropriation was included in “miscellaneous” in 2009.

Source: CRTC data collection

Figure 4.2.7 Revenues - Private commercial radio stations

This line clustered-column on 2 axes chart depicts the total revenues, in millions of dollars, along with the number of undertakings reporting, of Canadian private commercial radio stations from 2007 to 2011 for AM, FM, and AM and FM combined. The second axis depicts percentage of FM in relation to total revenues or undertakings. AM radio stations revenues: 329, 331, 306, 307, 311; Number of AM undertakings reporting: 171, 157,150, 141 and 134; FM radio stations revenues: 1,173, 1,263, 1,201, 1,244 and 1,302; Number of FM undertakings reporting:  444, 474, 496, 513 and 535; Total radio AM and FM stations revenues: 1,503, 1,594, 1,507, 1,552 and 1,613; Number of AM and FM undertakings reporting: 615, 631, 646, 654 and 669. The second axis depicts FM revenues as a percentage of total revenues: 78.0%, 79.2%, 79.7%, 80.2% and 80.7% and FM undertakings as a percentage of total undertakings: 72.2%, 75.1%, 76.8%, 78.4%, and 80.0%.

Source: CRTC data collection

Figure 4.2.8 Average annual revenues and PBIT per station – Private commercial radio stations

This line clustered-column on 2 axes chart depicts the average annual revenue and PBIT per station, in millions of dollars, of Canadian private commercial radio for each year from 2007 to 2011. Average annual revenues per station:  AM stations: 1.9, 2.1, 2.0, 2.0 and 2.2 ; FM stations: 2.6, 2.7, 2.4, 2.5 and 2.5; AM and FM combined:  2.4, 2.5, 2.3, 2.4 and 2.5.  Average PBIT per station: AM stations: 0.10, 0.17, 0.14, 0.21 and 0.24; FM stations: 0.6, 0.7, 0.5, 0.5 and 0.5; AM and FM combined: 0.5, 0.5, 0.4, 0.5 and 0.5.

Source: CRTC data collection

Figure 4.2.9 PBIT and PBIT margin – Private commercial radio stations

This line clustered-column on 2 axes chart depicts the total PBIT, in millions of dollars, of Canadian private commercial radio stations from 2007 to 2011. The second axis represents the associated PBIT margin in percent. PBIT AM radio stations: 16.4, 26.2, 20.5, 30.2 and 32.0 and AM PBIT margin: 5.0%, 7.9%, 6.7%, 9.8% and 10.3%. PBIT FM radio stations: 282.8, 311.6, 251.1, 268.2 and 279.1; and FM PBIT margin: 24.1%, 24.7%, 20.9%, 21.6% and 21.4%. PBIT for Total AM and FM radio stations: 299.1, 337.8, 271.6, 298.4 and 311.1 and AM and FM PBIT margin: 19.9%, 21.2%, 18.0%, 19.2% and 19.3%.

Source: CRTC data collection

Figure 4.2.10 Revenues – English-language private commercial radio stations

This line clustered-column on 2 axes chart depicts the total revenues, in millions of dollars, along with the number of undertakings reporting, of English-language Canadian private commercial radio stations from 2007 to 2011 for AM, FM, and AM and FM combined. The second axis depicts percentage of FM in relation to total revenues or undertakings. AM radio stations revenues: 291, 296, 272, 272 and 275; Number of AM undertakings reporting: 148, 136, 129, 120 and 115; FM radio stations revenues:  946, 1,021, 959, 987 and 1,035; Number of FM undertakings reporting: 347, 378, 396, 416 and 436; Total radio AM and FM stations revenues: 1,238,1,316, 1,230, 1,259 and 1,310; Number of AM and FM undertakings reporting: 495, 514, 525, 536 and 551. The second axis depicts FM revenues as a percentage of total revenues: 75.7%, 76.5%, 77.5%, 78.4% and 79.0%; and FM undertakings as a percentage of total undertakings: 68.2%, 70.3%, 73.6%, 77.6% and 79.1%.

Source: CRTC data collection

Figure 4.2.11 Average annual revenues and PBIT per station– English-language private commercial radio stations

This line clustered-column on 2 axes chart depicts the AM, FM, and AM and FM combined revenues per station with revenues, in millions of dollars, of English-language Canadian private commercial radio stations from 2007 to 2011. The second axis depicts PBIT for AM, FM and AM and FM combined per station. AM radio stations revenues per station: 2.0, 2.2, 2.1, 2.3 and 2.4; FM radio stations revenues per station: 2.7, 2.7, 2.4, 2.4 and 2.4. Total radio AM and FM revenues per station: 2.5, 2.6, 2.3, 2.3 and 2.4. The second axis depicts the PBIT information in millions of dollars. PBIT per station for AM: 0.1, 0.2, 0.2, 0.3 and 0.3. PBIT per station for FM: 0.7, 0.7, 0.5, 0.5 and 0.5. PBIT per station for AM and FM: 0.5, 0.6, 0.4, 0.5 and 0.5.

Source: CRTC data collection

Figure 4.2.12 PBIT and PBIT margin – English-language private commercial radio stations

This line clustered-column on 2 axes chart depicts the total PBIT, in millions of dollars, of English-language Canadian private commercial radio stations from 2007 to 2011. The second axis represents the associated PBIT margin in percent. PBIT AM radio stations: 20.3, 30.6, 23.8, 30.7 and 30.8 and AM PBIT margin: 7.0%, 10.3%, 8.8%, 11.3% and 11.2%. PBIT FM radio stations: 244.0, 272.0, 210.0, 223.0 and 238.9; and FM PBIT margin: 25.8%, 26.7%, 21.9%, 22.6% and 23.1%.  Total AM and FM radio stations: 265.0, 303.0, 234.0, 252.0 and 269.7 and AM and FM PBIT margin: 21.4%, 23.0%, 19.0%, 20.0% and 20.6%.

Source: CRTC data collection

Figure 4.2.13 Revenues – French-language private commercial radio stations

This line clustered-column on 2 axes chart depicts the total revenues, in millions of dollars, along with the number of undertakings reporting, of French-language Canadian private commercial radio stations from 2007 to 2011 for AM, FM, and AM and FM combined. The second axis depicts percentage of FM in relation to total revenues or undertakings. AM radio stations revenues: 16, 13, 12, 11 and 12; Number of AM undertakings reporting: 13, 10, 9, 9 and 7; FM radio stations revenues: 211, 225, 227, 240 and 247; Number of FM undertakings reporting: 87, 87, 90, 87 and 88; Total radio AM and FM stations revenues: 227, 238, 238, 251 and 258; Number of AM and FM undertakings reporting: 100, 97, 99, 96 and 95. The second axis depicts FM revenues as a percentage of total revenues: 93.0%, 94.5%, 95.4%, 95.6% and 95.5% and FM undertakings as a percentage of total undertakings: 87.0%, 89.7%, 90.9%, 90.6% and 92.6%.

Source: CRTC data collection

Figure 4.2.14 Average annual revenues and PBIT per station–
French-language private commercial radio stations

This line clustered-column on 2 axes chart depicts the AM, FM, and AM and FM combined revenues per station with revenues, in millions of dollars, of French-language Canadian private commercial radio stations from 2007 to 2011. The second axis depicts PBIT for AM, FM and AM and FM combined per station. AM radio stations revenues per station: 1.2, 1.3, 1.3, 1.2 and 1.7; FM radio stations revenues per station: 2.4, 2.6, 2.5, 2.8 and 2.8. Total radio AM and FM revenues per station: 2.3, 2.5, 2.4, 2.6 and 2.7. The second axis depicts the PBIT information in millions of dollars. PBIT per station for AM: -0.4,-0.5,-0.4, -0.2 and 0.0. PBIT per station for FM: 0.4, 0.4, 0.4, 0.5 and 0.4. PBIT per station for AM and FM: 0.3, 0.3, 0.4, 0.4 and 0.4.

Source: CRTC data collection

Figure 4.2.15 PBIT and PBIT marginFrench-language private commercial
radio stations

This line clustered-column on 2 axes chart depicts the total PBIT, in millions of dollars, of French-language Canadian private commercial radio stations from 2007 to 2011. The second axis represents the associated PBIT margin in percent. PBIT AM radio stations: -5.7, -4.5, -3.8, -1.7 and -0.3 and AM PBIT margin: -35.6%, -34.6%, -31.7%, -15.5% and -2.6%. PBIT FM radio stations: 37.1, 37.8, 39.2, 43.8 and 37.0; FM PBIT margin: 17.6%, 16.8%, 17.3%, 18.3% and 15.0%.  Total AM and FM radio stations: 31.4, 33.3, 35.4, 42.0 and 36.7 and AM and FM PBIT margin: 13.9%, 14.0%, 14.9%, 16.7% and 14.2%.

Source: CRTC data collection

Figure 4.2.16 Revenues – Ethnic private commercial radio stations

This line clustered-column on 2 axes chart depicts the total revenues, in millions of dollars, along with the number of undertakings reporting, of Ethnic private commercial radio stations from 2007 to 2011 for AM, FM, and AM and FM combined. The second axis depicts percentage of FM in relation to total revenues or undertakings. AM radio stations revenues: 22, 23, 23, 24 and 24; Number of AM undertakings reporting: 10, 11, 12, 12 and 12; FM radio stations revenues: 16, 17, 16, 18 and 20; Number of FM undertakings reporting: 10, 9, 10, 10 and 11; Total radio AM and FM stations revenues: 38, 39, 39, 42 and 44; Number of AM and FM undertakings reporting: 20, 20, 22, 22 and 23. The second axis depicts FM revenues as a percentage of total revenues: 42.1%, 43.6%, 41.0%, 42.9% and 44.8%; FM undertakings as a percentage of total undertakings: 50.0%, 45.0%, 45.5%, 45.5% and 47.8%.

Source: CRTC data collection

Figure 4.2.17 Average annual revenues and PBIT per station– Ethnic private commercial radio stations

This line clustered-column on 2 axes chart depicts the AM, FM, and AM and FM combined revenues per station with revenues, in millions of dollars, of Ethnic private commercial radio stations from 2007 to 2011. The second axis depicts PBIT for AM, FM and AM and FM combined per station. AM radio stations revenues per station: 2.2, 2.1, 1.9, 2.0 and 2.0; FM radio stations revenues per station: 1.6, 1.9, 1.6, 1.8 and 1.8. Total radio AM and FM revenues per station: 1.9, 2.0, 1.8, 1.9 and 1.9. The second axis depicts the PBIT information in millions of dollars. PBIT per station for AM: 0.2, 0.0, 0.1, 0.1 and 0.1. PBIT per station for FM: 0.1, 0.2, 0.2, 0.3 and 0.3. PBIT per station for AM and FM: 0.1, 0.1, 0.1, 0.1 and 0.2.

Source: CRTC data collection

Figure 4.2.18 PBIT and PBIT margin Ethnic private commercial radio stations

This line clustered-column on 2 axes chart depicts the total PBIT, in millions of dollars, of Ethnic private commercial radio stations from 2007 to 2011. The second axis represents the associated PBIT margin in percent. PBIT AM radio stations: 1.7, 0.1, 0.6, 1.2 and 1.5 and AM PBIT margin: 7.8%, 0.6%, 2.6%, 5.1% and 6.2%.  PBIT FM radio stations: 1.4, 1.5, 1.6, 2.8 and 3.1; FM PBIT margin: 8.8%, 8.8%, 10.0%, 15.6% and 15.7%.  Total AM and FM radio stations: 1.5, 1.5, 1.6, 2.8 and 4.6, and AM and FM PBIT margin: 4.0%, 3.9%, 4.0%, 6.7% and 10.4%.

Source: CRTC data collection

Table 4.2.8 English-language and French-language radio revenues and number of undertakings reporting for the largest radio operators in Canada
Corporation Revenues ($ thousands) Number of radio undertakings reporting Share of national revenue
2009 2010 2011 2009 2010 2011 2009 2010 2011
Largest private radio operators
Astral1 317,461 326,494 332,711 81 82 84 21% 21% 21%
Corus2 240,585 248,052 184,189 52 52 37 16% 16% 11%
Rogers 212,492 204,351 220,814 53 52 54 14% 13% 14%
BCE 161,960 161,157 160,464 34 34 35 11% 10% 10%
Newcap3 96,452 105,476# 113,646 62 59 60 6% 7% 7%
Cogeco4 N/A N/A 113,585 N/A N/A 16 N/A NA 7%
Total largest private radio operators 1,028,950 1,045,530# 1,125,409 282 279 286 68% 67% 70%
Total private radio operators 1,507,732 1,551,759 1,612,646 646 654 669 100% 100% 100%
Largest English-language radio operators
Astral1 209,013 216,768 223,718 60 61 63 17% 17% 17%
Rogers 212,492 204,351 220,814 53 52 54 17% 16% 17%
Corus 190,139 192,575 184,189 40 40 37 15% 15% 15%
BCE 161,960 161,157 160,464 34 34 35 13% 13% 12%
Newcap3 96,452 105,476# 113,646 62 59 60 8% 8% 9%
Total English-language largest private radio operators 870,056 880,327# 902,831 249 246 249 71% 70% 69%
Total English-language private radio operators 1,230,398 1,258,737 1,309,970 525 536 551 100% 100% 100%
Largest French-language radio corporations
Astral 108,448 109,726 108,993 21 21 21 45% 44% 42%
Corus2 50,446 55,478 N/A 12 12 N/A 21% 22% N/A
Cogeco4 36,280 41,780 N/A 5 5 N/A 15% 17% N/A
Total French-language largest private radio operators 195,174 206,984 108,993 38 38 21 82% 82% 42%
Total French-language private radio operators 238,396 251,139 258,443 99 96 95 100% 100% 100%
  1. Astral’s 2010 results reflect the launch of CJOT-FM Ottawa.
  2. Corus’ 2011 results reflect the sale of its Quebec radio stations as approved in Broadcasting Decision 2010-942.
  3. Newcap’s 2010 results reflect the sale of CKTG-FM and CJUK-FM Thunder Bay to Northwoods Broadcasting Limited, as approved in Broadcasting Decision 2009-746.
  4. Cogeco’s 2011 results reflect the purchase of several of Corus’ Quebec radio stations as approved in Broadcasting Decision 2010-942. Cogeco has been removed from the “Largest French-language radio corporations” category and included in the “Largest private radio operators” category due to residual disclosure issues.

Source: CRTC data collection

Table 4.2.9 Revenues for Type B Native, community, and campus radio stations
  2007 2008 2009 2010 2011
Native Type B radio stations
Number of radio undertakings reporting 29 20 26 25 20
Revenues ($ thousands)
Advertising 4,075 2,873 3,563 3,950 2,073
Other1 11,766 6,274 10,660 10,975 9,650
Total revenues 15,841 9,147 14,223 14,926 11,723
Other as a percent of total revenues 74.3% 68.6% 74.9% 73.5% 82.3%
PBIT margin 6.3% 10.2% 14.9% 10.1% 3.7%
Community radio stations
Number of radio undertakings reporting 80 80 80 87 84
Revenues ($ thousands)
Advertising 11,066 11,753 12,077 13,046 14,456
Other2 9,846 11,980 11,635 13,044 13,437
Total revenues 20,911 23,733 23,713 26,089 27,893
Other as a percent of total revenues 47.1% 50.5% 49.1% 50.0% 48.2%
PBIT margin 3.3% 7.8% 7.1% 8.3 % 14.8%
Campus radio stations
Number of radio undertakings reporting 43 42 45 43 45
Revenues ($ thousands)
Advertising 1,525 1,240 1,058 1,192 1,060
Other3 6,832 6,922 7,289 6,899 7,283
Total revenues 8,357 8,162 8,347 8,091 8,342
Other as a percent of total revenues 81.8% 84.8% 87.3% 85.3% 87.3%
PBIT margin 5.5% 5.0% 12.9% 10.1% 23.9%
  1. Native Type B ‘other’ revenues include government and band council grants and contributions from other sources
  2. Community radio ‘other’ revenues include fundraising, grants and other sources
  3. Campus radio ‘other’ revenues include fees, fundraising and grants

Source: CRTC financial database

Table 4.2.10 Value of radio transactions and corresponding tangible benefits for the period 1 January 2007 to 31 December 2011
RADIO Tangible Benefits ($ millions) English-language services French-language services Total benefits
# of Trans. Value of the transactions1 Benefits # of Trans. Value of the transactions1 Benefits
1 Jan. 07 to 31 Dec. 072 13 1,675.0 88.9 6 4.0 11.8 100.8
1 Jan. 08 to 31 Dec. 08 9 59.5 3.5 3 1.5 0.1 3.6
1 Jan. 09 to 31 Dec. 09 10 27.5 1.6 1 - - 1.6
1 Jan. 10 to 31 Dec. 103 7 67.2 4.0 2 97.7 8.8 12.8
1 Jan. 11 to 31 Dec. 114 9 316.2 19.0 3 - - 19.0
Total 48 2,145.4 117.0 15 103.2 20.7 137.8
  1. Value determined by the Commission for the purpose of calculating tangible benefits.
  2. Total tangible benefits relating to the Astral/Standard (Broadcasting Decision 2007-359) and CTV globemedia/CHUM (Broadcasting Decision 2007-165) radio ownership transactions totalled $95.3 million. Of this amount, $11.6 million is to be directed to the support of French-language CCD initiatives.
  3. Total tangible benefits relating to the Corus/Cogeco (Broadcasting Decision 2010-942) radio ownership transactions totalled $8.8 million.
  4. The BCE/CTVglobemedia ownership transaction (Broadcasting Decision 2011-163) resulted in $17.5 million of radio-related tangible benefits.

Source: CRTC Decisions and Administrative Approvals

Table 4.2.11 Summary of annual CCD contributions reported by radio licensees    ($ thousands)
RADIO - CCD 2006-07 2007-08 2008-09 2009-10 2010-11 % annual increase / decrease
08/07 09/08 10/09 11/10
i) CCD contributions by new stations during the first licence term
FACTOR 1,266 983 1,582 2,014 2,719 -22% 61% 27% 35%
MUSICACTION 238 306 697 552 791 28% 128% -21% 43%
Music Industry Associations1 - - - 2,150 2,493 - - - 16%
Local Music Initiatives1 - - - 7,120 7,485 - - - 5%
New Spoken Word Content1 - - - 420 1,139 - - - 171%
Music organizations1 586 2,886 5,187 N/A N/A 393% 80% N/A. N/A
Performing arts groups1 3,426 3,126 8,957 N/A N/A -9% 186%    N/A N/A
Schools and educational institutions1 596 614 899 1,179 2,020 3% 46% 31% 71%
StarMaker Fund/Fonds Radio Star 1,019 0 220 1,077 1,982     389% 84%
Other eligible CCD initiatives 1,324 696 1,994 7,550 9,714 -47% 186% 279% 29%
Total 8,457 8,611 19,537 22,061 28,342 2% 127% 13% 28%
ii) CCD contributions reported by radio licensees in the context of licence renewals
FACTOR 946 1,243 2,999 2,003 2,629 31% 141% -33% 31%
MUSICACTION 343 302 1,390 1,324 808 -12% 360% -5% -39%
Music Industry Associations1 - - - 647 823 - - - 27%
Local Music Initiatives1 - - - 1,809 1,947 - - - 8%
New Spoken Word Content1 - - - 188 201 - - - 7%
Music organizations1 588 2,023 3,081 N/A N/A 244% 52% N/A N/A
Performing arts groups1 1,068 1,264 1,850 N/A N/A 18% 46% N/A N/A
Schools and educational institutions1 279 357 618 422 473 28% 73% -32% 12%
StarMaker Fund/Fonds Radio Star 23 0 0 0 0 nm      
Other eligible CCD initiatives 141 349 1,107 876 873 148% 217% -21% 0%
Total 3,387 5,538 11,045 7,269 7,754 64% 99% -34% 7%
iii) CCD contributions relating to changes in ownership and/or control
FACTOR 2,580 4,023 5,711 5,179 5,407 56% 42% -9% 4%
MUSICACTION 1,464 1,033 992 344 331 -29% -4% -65% -4%
Music Industry Associations1 - - - 440 1,044 - - - 137%
Local Music Initiatives1 - - - 1,705 1,401 - - - -18%
New Spoken Word Content1 - - - 0 0 - - - -
Audio Content Initiatives1 - - - - 135 - - - -
CRFC1 - - - - 346 - - - -
Music organizations1 436 2 65 N/A N/A -100% 3,382% N/A N/A
Performing arts groups1 529 490 2,466 N/A N/A -7% 404% N/A N/A
Schools and educational institutions1 354 114 379 274 207 -68% 233% -28% -24%
StarMaker Fund/Fonds Radio Star 5,975 8,093 10,508 8,167 8,801 35% 30% -22% 8%
Other eligible CCD initiatives 354 0 394 613 228     55% -63%
Total 11,692 13,755 20,515 16,722 17,900 18% 49% -18% 7%
Total annual CCD contributions 23,536 27,904 51,097 46,053 53,996 19% 83% -10% 17%

1. The CCD categories collected were amended for the 2010-2011 annual return to more accurately reflect Broadcasting Public Notice 2006-158. Two new categories (Audio Content Initiatives & the Community Radio Fund of Canada) have been added to the table to more accurately reflect the initiatives being supported with Canadian Content Development funds.

Source: CRTC data collection

4.3 Television market sector

This pie chart shows percentage of television revenues as a proportion of all broadcasting revenues in 2011.  Television revenues were 38% of all broadcasting revenues, which were $16.6 billion.

Overview

The television broadcasting industry delivers over 700 television services to Canadians. The industry includes a number of large ownership groups representing over 92% of television revenues from private conventional television stations and pay, PPV, VOD, and specialty services.

The English-language private conventional television sector includes three major ownership groups: BCE (CTV & CTV Two)with a revenue share of 46%, Shaw (Global) with 29%, and Rogers (Citytv & Omni) with 17%. French-language private conventional television has two major players: Quebecor (TVA) with a revenue share of 71% and Remstar (V) with 18%.

The industry also includes a national public broadcaster (the CBC) operating in both the English- and French-language markets and a number of provincial public broadcasters.

Television sector at a glance
  2010 2011 % Growth
Number of television services authorized to broadcast in Canada 704 702 -0.3
English-language 459 439 -4.4
French-language 114 101 -11.4
Third-language 131 162 23.7
Revenues ($ millions) 6,054 6,385 5.5
Private conventional television stations 2,147 2,153 0.3
Pay, PPV, VOD and specialty services 3,457 3,732 7.9
CBC conventional 450 500 11.1
PBIT ($ millions)
Private conventional television stations 11.4 160.6 1300.2
Pay, PPV, VOD and specialty services 877.3 930.5 6.1
Average weekly viewing hours for all Canadians, aged 2+ 28 28.5 1.8
Average weekly viewing percentage (%) of Canadian programs
Canadian English-language services (excluding Quebec Francophone market) 43.0 42.0 -2.3
Canadian French-language services (Quebec Francophone market) 64.5 64.0 -0.8
Canadian programming expenditures ($ millions) 2,527 2,610 3.3
Canadian programming expenditures (% of total)
CBC/SRC (conventional) 26.0 27.2  
Conventional private television 25.4 21.6  
Pay, PPV, VODand Specialty 45.9 48.3  
Other public and not-for-profit conventional television 2.7 2.9  

Statistical Information – Television sector

Table 4.3.1 Number and type of television services authorized to broadcast in Canada
  English Language French Language Third language All Languages
  2010 2011 2010 2011 2010 2011 2010 2011
Canadian conventional OTA1
National public broadcaster ( CBC )
Owned and operated 15 16 13 13     28 29
Private commercial2 63 64 20 20 6 6 89 90
Religious3 8 8         8 8
Educational 4 4 3 3     7 7
Aboriginal 4# 4         4# 4
Canadian specialty, PPV and VOD
Analog specialty services 30 30 14 14 5 5 49 49
Digital Category 1 specialty services 16 15 3 3     19 18
Digital Category 2 specialty services4 73 67 10 9 25 34 108 110
Pay television services5 8 9 2 3 6 7 16 19
PPV services (DTH and terrestrial) 10 10 1 1     11 11
VOD services6 32 24 1 1     33 25
Other Canadian services
Community channels7 85 73 35 22     120 95
Community program services 11 11 2 2     13 13
House of Commons - CPAC 1 1 1 1     2 2
Non-Canadian services8
Non-Canadian satellite services authorized for distribution in Canada 99 103 9 9 89 110 197 222
Total number of television services 459 439 114 101 131 162 704 702
  1. Includes satellite to cable services.
  2. Excludes private commercial religious stations.
  3. Includes 5 private commercial OTA television stations.
  4. Includes only digital Category 2 specialty services that have been launched as of 31 December 2011.
  5. Includes only pay services that have been launched as of 31 December 2011.
  6. Number of services approved but not necessarily in operation. Number of services has decreased due to Broadcasting Order 2011-60.
  7. Number of channels reported by BDU licensees as of 31 August 2011. Excludes class 2 and class 3 BDUs.
  8. Carriage of authorized services is at the discretion of the BDU. Refer to Appendix 2 to Broadcasting Regulatory Policy 2012-86 for a complete listing of eligible services approved to the end of 31 December 2011. English-language services includes bilingual services.

Source: CRTC internal database

Table 4.3.2 National average weekly viewing hours, by age group
  2008-09 2009-101 2010-11
All persons 2+ 26.5 28.0 28.5
Annual growth -0.4% n/a 1.8%
Children 2-11 17.2 22.4 22.7
Annual growth -5.5% n/a 1.3%
Teens 12–17 16.6 23.0 22.4
Annual growth -4.6% n/a -2.6%
18+ 28.8 29.2 29.8
Annual growth 0.0% n/a 2.1%
18–34 20.6 23.5 23.0
Annual growth -2.4% n/a -2.1%
18–49 23.5 24.3 24.1
Annual growth -2.1% n/a -0.8%
25–54 26.1 25.1 25.4
Annual growth -1.5% n/a 1.2%

1. Starting with broadcast year 2009-2010, the data is based on the national PPM panel as Anglo Canada switched to PPM technology on 31August 2009. Previously the measurement technology for Anglo Canada was Mark II meters (set-top). Some fluctuations in the data may be attributed to this change in methodology.

Source: BBM Nielsen/BBM Canada (2008-09)
             BBM Canada – PPM data (2009-10, 2010-11)

Table 4.3.3 Viewing share of Canadian and non-Canadian services, by language and type of service – All of Canada, excluding the Quebec Francophone market - 2007/2008 – 2010/2011 television seasons
Viewing share (%) 2007-2008 2008-2009 2009-20101 2010-2011
Canadian services
English-language
CBC 5.4 4.9 6.3 6.4
Private conventional 23.9 22.2 26.6 25.0
Specialty 28.4 29.3 36.9 36.0
Pay 5.3 5.1 6.5 6.3
Digital pay and specialty 4.2 4.6 5.9 7.0
Other services2 2.6 2.4 2.3 2.3
Total English-language 69.8 68.6 84.5 83.0
Percent growth 0.3% -1.7% N/A -1.8%
French-language
SRC 0.6 0.5 0.1 0.2
Private conventional 0.6 0.5 0.2 0.1
Télé-Québec 0.1 0.0 0.0 0.0
Other services3 0.1 0.0 0.0 0.0
Specialty 0.6 0.6 0.4 0.4
Pay 0.0 0.0 0.0 0.0
Digital pay and specialty 0.0 0.0 0.0 0.0
Total French-language 2.0 1.7 0.8 0.8
Percent growth -9.1% -15.0% N/A 0%
Other languages
Private conventional 1.4 1.4 1.3 1.3
Specialty 0.4 0.4 1.0 1.2
Digital 0.1 0.1 0.0 0.0
APTN 0.2 0.1 0.2 0.2
Total other languages 1.9 1.9 2.4 2.6
Percent growth 11.8% 0% N/A 8.3%
Community services 1.0 1.1 0.2 0.3
VOD/PPV 0.5 0.8 0.0 0.0
Total Canadian services 75.3 73.9 87.9 86.7
Percent growth 0.5% -1.9% N/A -1.4%
Non-Canadian services
U.S. conventional 11.8 10.9 4.7 5.3
U.S. specialty 9.4 9.7 7.3 8.0
International 0.2 0.3 0.0 0.0
Total non-Canadian services 21.4 21.0 12.1 13.3
Percent growth -5.3% -1.9% N/A 9.9%
Miscellaneous 3.5 5.1 0.0 0.0
Percent growth 29.6% 45.7% N/A 0%
Total viewing share 100 100 100 100
Total hours (millions) 644.2 650.1 709.3 713.2
Percent growth -2.3% 0.9% N/A 0.5%
  1. Starting with broadcast year 2009-2010, the data is based on the national PPM panel as Anglo Canada switched to PPM technology on 31August 2009. Previously the measurement technology for Anglo Canada was Mark II meters (set-top). Some fluctuations in the data may be attributed to this change in methodology.
  2. Canadian, English-language other services includes Access, Knowledge, SCN, TVO, CTS and CJIL
  3. 3. Canadian, French-language other services includes TFO

Source: BBM Nielsen (2007-08, 2008-09)
             BBM Canada – PPM data (2009-10, 2010-11)

Table 4.3.4 Viewing share of Canadian and non-Canadian services, by language and type of service in the Quebec Francophone market 2007/2008 – 2010/2011 television seasons
Viewing share (%) 2007-2008 2008-2009 2009-2010 2010-2011 Change
2007-2008-
2010-2011
Canadian services
French-language
SRC 13.8 13.4 12.5 12.9 -0.9
Private conventional 35.6 33.8 32.9 32.3 -3.3
Télé-Québec 3.5 3.6 3.2 3.0 -0.5
Other services1 0.2 0.1 0.0 0.1 -0.1
Specialty 34.4 36.1 36.1 35.1 0.7
Pay 4.5 3.8 4.1 3.6 -0.9
Digital pay and specialty 2.0 2.2 3.2 5.1 3.1
Total French-language 93.9 93.0 92.0 92.2 -1.7
Percent growth 0.3% -1.0% -1.1% 0.2%  
English-language
CBC 0.5 0.6 0.6 0.5 0.0
Private conventional 1.7 1.8 1.9 1.9 0.2
Specialty 1.9 2.3 2.4 2.3 0.4
Pay 0.0 0.3 0.4 0.4 0.4
Digital pay and specialty 0.0 0.2 0.6 0.8 0.8
Total English-language 4.2 5.2 6.0 6.0 1.8
Percent growth 0.0% 23.8% 15.4% 0.0%  
Other – languages
Private conventional 0.1 0.1 0.1 0.1 0.0
Specialty 0.1 0.0 0.0 0.0 -0.1
Digital 0.0 0.0 0.0 0.0 0.0
APTN 0.0 0.1 0.1 0.0 0.0
Total other language 0.2 0.2 0.2 0.1 -0.1
Community services 0.2 0.2 0.2 0.2 0.0
VOD/PPV 0.0 0.0 0.0 0.0 0.0
Total Canadian services 98.5 98.5 98.4 98.5 0.0
Percent growth 0.0% 0.0% -0.1% 0.1%  
Non-Canadian services
US conventional 0.8 0.8 1.0 1.0 0.2
US specialty 0.6 0.6 0.6 0.5 -0.1
International 0.0 0.0 0.0 0.0 0.0
Total non-Canadian services 1.4 1.5 1.6 1.5 0.1
Percent growth -12.5% 7.1% 6.7% -6.3%  
Miscellaneous 0.1 0.0 0.0 0.0 -0.1
Total viewing share 100 100 100 100  
Total hours (millions) 202.6 205.7 217.9 219.5 16.9
Percent growth 6.0% 1.5% 5.9% 0.7%  

1. Canadian French-language other services includes TFO

Source: BBM Canada

Table 4.3.5 Average weekly viewing hours of Canadian programs distributed by Canadian English- and French-language television services, by program origin, genre and region
Viewing hours (millions) English-language services All of Canada excluding Quebec Francophone market French-language services Quebec Francophone market
2007-2008 2008-2009 2009-20101 2010-2011 2007-2008 2008-2009 2009-2010 2010-2011
News and analysis and interpretation 59.8 65.4 80.9 92.7 38.7 68.7 49.9 51.8
% Canadian 95.2% 95.0% 95.5% 95.8% 99.0% 99.5% 99.3% 99.2%
% of total 15.1% 17.2% 14.3% 16.3% 21.8% 32.8% 24.6% 25.3%
Long-form documentary 22.8 21.3 30.0 34.9 9.9 10.9 12.4 12.4
% Canadian 52.0% 51.1% 41.1% 40.8% 49.4% 48.8% 48.2% 50.5%
% of total 5.8% 5.6% 5.3% 6.2% 5.5% 5.2% 6.1% 6.1%
Sports 43.9 38.6 81.6 61.1 14.8 12.6 16.7 12.7
% Canadian 72.4% 67.8% 76.2% 70.7% 84.5% 77.4% 85.6% 81.8%
% of total 11.1% 10.2% 14.4% 10.9% 8.3% 6.0% 8.2% 6.2%
Drama and comedy 171.3 163.4 245.1 241.9 74.3 74.7 79.9 78.3
% Canadian 20.4% 21.3% 19.2% 19.2% 32.5% 31.9% 32.7% 30.2%
% of total 43.3% 43.1% 43.2% 42.6% 41.7% 35.7% 39.4% 38.2%
Music and dance and variety 10.2 9.3 12.0 10.6 4.1 5.1 3.5 4.4
% Canadian 49.7% 48.0% 46.4% 42.5% 78.0% 81.8% 74.5% 80.8%
% of total 2.6% 2.4% 2.1% 1.9% 2.3% 2.4% 1.7% 2.2%
Other 87.3 81.3 117.5 125.5 36.3 37.5 40.5 45.3
% Canadian 34.8% 37.7% 33.8% 32.4% 85.3% 78.8% 80.0% 79.3%
% of total 22.1% 21.4% 20.7% 22.1% 20.4% 17.9% 20% 22.1%
Total 395.3 379.3 567.1 567.4 178.1 209.5 202.9 205.0
% Canadian 43.3% 44.8% 43.0% 42.0% 64.1% 67.7% 64.5% 64.0%

1. Starting with broadcast year 2009-2010, the data is based on the national PPM panel as Anglo Canada switched to PPMtechnology on 31August 2009. Previously the measurement technology for Anglo Canada was Mark II meters (set-top).Some fluctuations in the data may be attributed to this change in methodology.

Source: English-language services
             - BBM Nielsen (2007-08, 2008-09)
             - BBM Canada - PPM Data (2009-10, 2010-11)
             French-language services:
             - BBM Canada

Table 4.3.6 Average weekly viewing hours of Canadian programs distributed by Canadian English- and French-language private conventional services, by program origin, genre and region
Viewing hours (millions) English-language services All of Canada excluding Quebec Francophone market French-language services Quebec Francophone market
2007-2008 2008-2009 2009-20101 2010-2011 2007-2008 2008-2009 2009-2010 2010-2011
News and analysis and interpretation 32.5 23.9 37.5 40.5 27.1 24.6 24.1 23.5
% Canadian 97.0% 96.6% 98.3% 96.5% 100.0% 99.9% 100.0% 100.0%
% of total 23.2% 23.7% 20.5% 23.7% 37.9% 35,8% 34.0% 33.4%
Long-form documentary 2.3 1.7 1.7 2.4 0.5 0.6 1.1 0.9
% Canadian 65.9% 66.6% 71.3% 57.8% 86.5% 87,7% 90.7% 95.2%
% of total 1.6% 1.7% 0.9% 1.4% 0.8% 0.9% 1.6% 1.2%
Sports 2.5 1.8 17.2 3.8 0.9 1.0 2.4 0.2
% Canadian 2.8% 3.2% 78.1% 4.6% 100.0% 96.5% 95.2% 100.0%
% of total 1.8% 1.8% 9.4% 2.2% 1.3% 1.4% 3.3% 0.2%
Drama and comedy 55.7 39.6 70.5 70.1 24.6 23.9 25.0 25.2
% Canadian 11.0% 13.7% 11.0% 10.8% 27.9% 27.5% 28.2% 24.3%
% of total 39.7% 39.3% 38.7% 41.4% 34.5% 34.7% 35.3% 35.8%
Music and dance and variety 4.4 4.3 5.9 6.2 1.0 2.8 1.2 1.9
% Canadian 17.5% 17.9% 9.2% 9.6% 47.2% 79.2% 56.6% 74.7%
% of total 3.1% 4.2% 3.2% 3.6% 1.1% 4.0% 1.7% 2.6%
Other 42.8 29.6 49.6 47.6 17.3 15.9 17.1 18.8
% Canadian 19.9% 24.2% 22.6% 21.5% 88.0% 79.5% 84.3% 84.5%
% of total 30.6% 29.3% 27.2% 27.8% 24.2% 23.1% 24.1% 26.7%
Total 140.0 100.9 182.4 171.1 71.4 68.8 71.0 70.3
% Canadian 34.6% 37.3% 38.9% 34.5% 71.4% 69.2% 69.9% 68.1%

1. Starting with broadcast year 2009-2010, the data is based on the national PPM panel as Anglo Canada switched to PPM technology on 31August 2009. Previously the measurement technology for Anglo Canada was Mark II meters (set-top).Some fluctuations in the data may be attributed to this change in methodology.

Source: English-language services
             - BBM Nielsen (2007-08, 2008-09)
             - BBM Canada - PPM Data (2009-10, 2010-11)
             French-language services:
             - BBM Canada

Table 4.3.7 Average weekly viewing hours of Canadian programs distributed by Canadian English- and French-language CBC conventional services, by program origin, genre and region
Viewing hours (millions) English-language services All of Canada excluding Quebec Francophone market French-language services Quebec Francophone market
2007-2008 2008-2009 2009-20101 2010-2011 2007-2008 2008-2009 2009-2010 2010-2011
News and analysis and Interpretation 5.4 6.4 6.5 7.6 6.9 7.5 6.8 7.1
% Canadian 100.0% 99.8% 100.0% 100.0% 100.0% 99.9% 100.0% 100.0%
% of total 15.5% 21.0% 15.1 17.1% 24.8% 27.2% 25.0% 25.1%
Long-form documentary 1.4 1.4 1.5 1.7 0.4 0.5 0.4 0.3
% Canadian 86.9% 93.9% 97.2% 97.7% 91.3% 93.2% 92.1% 97.2%
% of total 4.0% 4.6% 3.5% 3.9% 1.3% 1.9% 1.4% 1.1%
Sports 15.2 7.8 16.3 15.4 2.4 0.7 1.0 0.4
% Canadian 100.0% 100.0% 100.0% 98.7% 100.0% 92.6% 100.0% 100.0%
% of total 43.5% 25.5% 37.6% 34.4% 8.7% 2.5% 3.8% 1.4%
Drama and comedy 10.2 9.2 11.4 11.1 9.2 9.1 8.9 8.3
% Canadian 39.7% 44.9% 45.5% 46.4% 63.0% 62.0% 66.5% 72.8%
% of total 29.2% 30.1% 26.2% 24.9% 33.1% 33.1% 32.9% 29.1%
Music and dance and variety 0.2 0.2 0.1 0.1 0.8 0.5 0.5 0.8
% Canadian 89.3% 92.4% 84.1% 78.8% 99.7% 100.0% 100.0% 99.5%
% of total 0.7% 0.6% 0.2% 0.2% 2.8% 1.7% 1.8% 3.0%
Other 2.5 5.6 7.5 8.8 8.2 9.2 9.5 11.4
% Canadian 88.1% 41.8% 45.1% 49.1% 99.8% 100.0% 100.0% 99.9%
% of total 7.1% 18.3% 17.3% 19.6% 29.4% 33.6% 35.0% 40.2%
Total 34.9 30.5 43.3 44.7 27.9 27.4 27.1 28.3
% Canadian 80.9% 72.4% 76.1% 76.1% 87.6% 87.1% 88.8% 92.0%

1. Starting with broadcast year 2009-2010, the data is based on the national PPM panel as Anglo Canada switched to PPMtechnology on 31August 2009. Previously the measurement technology for Anglo Canada was Mark II meters (set-top).Some fluctuations in the data may be attributed to this change in methodology.

Source: English-language services
             - BBM Nielsen (2007-08, 2008-09)
             - BBM Canada - PPM Data (2009-10, 2010-11)
              French-language services:
             - BBM Canada

Table 4.3.8 Average weekly viewing hours of Canadian programs distributed by Canadian English- and French-language pay and specialty services, by program origin, genre and region
Viewing hours (millions) English-language services All of Canada excluding Quebec Francophone market French-language services Quebec Francophone market
2007-2008 2008-2009 2009-20101 2010-2011 2007-2008 2008-2009 2009-2010 2010-2011
News and analysis and Interpretation 21.2 11.5 36.4 43.2 4.6 32.1 18.8 21.0
% Canadian 91.3% 83.2% 92.2% 94.6% 92.0% 98.9% 98.1% 98.0%
% of total 10.2% 5.6% 10.9% 12.8% 6.4% 31.6% 19.1% 21.1%
Long-form documentary 17.2 15.2 25.2 28.4 8.4 9.1 10.4 10.6
% Canadian 48.5% 47.0% 36.0% 36.4% 45.7% 44.4% 42.8% 45.8%
% of total 8.3% 7.4% 7.6% 8.4% 11.7% 9.0% 10.6% 10.6%
Sports 26.3 29.0 48.0 42.6 11.6 10.9 13.3 12.2
% Canadian 63.0% 63.3% 67.5% 66.4% 79.5% 74.7% 82.8% 81.2%
% of total 12.6% 14.2% 14.5% 12.6% 16.1% 10.7% 13.6% 12.2%
Drama and comedy 98.9 104.2 157.7 153.1 36.2 37.3 41.6 40.8
% Canadian 23.7% 22.1% 20.7% 20.8% 25.0% 24.9% 26.2% 23.5%
% of total 47.5% 51.0% 47.4% 45.2% 50.3% 36.7% 42.5% 40.9%
Music and dance and variety 5.5 4.4 6.0 4.5 2.1 1.5 1.6 1.4
% Canadian 73.5% 78.4% 82.0% 84.8% 81.4% 77.4% 77.1% 74.0%
% of total 2.7% 2.2% 1.8% 1.3% 2.9% 1.5% 1.6% 1.5%
Other 39.0 39.9 59.0 66.7 9.2 10.6 12.4 13.7
% Canadian 46.1% 46.7% 41.2% 36.1% 68.0% 59.2% 58.0% 54.0%
% of total 18.7% 19.5% 17.8% 19.7% 12.7% 10.5% 12.6% 13.7%
Total 208.2 204.3 332.3 338.4 72.0 101.6 98.0 99.8
% Canadian 43.1% 39.5% 41.2% 41.1% 47.5% 60.0% 54.2% 53.5%

1. Starting with broadcast year 2009-2010, the data is based on the national PPM panel as Anglo Canada switched to PPM technology on 31August 2009. Previously the measurement technology for Anglo Canada was Mark II meters (set-top).Some fluctuations in the data may be attributed to this change in methodology.

Source: English-language services
             - BBM Nielsen (2007-08, 2008-09)
             - BBM Canada - PPM Data (2009-10, 2010-11)
             French-language services:
             - BBM Canada

Table 4.3.9 Viewing share of Canadian services by ownership group in the English- and French-language markets (Part 1 of 2)
Viewing share (%) 2008-2009 2009-2010 2010-2011
Conventional Discretionary Total Conventional Discretionary Total Conventional Discretionary Total
Canadian English-language market
All of Canada, excluding the Quebec francophone market
BCE 11 17.1 16.4 33.5 17.5 17.1 # 34.6# 16.4 17.3 33.7
English services 17.1 16.2   17.5 16.9 #   16.4 17.1  
French services - 0.2   - 0.2   - 0.2  
Shaw 10, 12 9.2 12.9 22.1 8.6 12.5 21.1 8.7 13.2 21.9
English services 9.2 12.9   8.6 12.5   8.7 13.2  
French services - -   - -   - -  
Corus 9, 13 0.4 9.5 10.0 0.4 10.4 10.8 0.3 10.2 10.4
English services 0.4 9.5   0.4 10.4   0.3 10.2  
French services - -   - -   - -  
CBC 8 6.8 2.0 8.8 7.1 1.4 8.5 7.6 1.9 9.4
English services 6.1 1.8   7.0 1.3   7.4 1.8  
French services 0.7 0.2   0.2 0.0   0.2 0.1  
Rogers 5.2 2.8 7.9 4.9 4.0 8.9 4.9 3.8 8.7
English services 5.2 2.8   4.9 4.0   4.9 3.8  
French services - -   - -   - -  
Astral 12, 13 - 5.7 5.7 - 5.9 5.9 - 6.0 6.0
English services - 5.4   - 5.8   - 5.9  
French services - 0.3   - 0.1   - 0.1  
Other 4.4 7.5 11.9 2.6 # 6.8 # 9.5 # 2.3 6.8 9.2
English services 3.7 7.3   2.6 6.7 #   2.3 6.8  
French services 0.7 0.3   0.0 0.1   0.0 0.0  
Total hours (millions) 199.5 262.9 462.4 254.2 353.6 607.8 242.9 356.1 598.9
Canadian French-language market
Quebec francophone market
Quebecor 12 26.3 4.7 31.0 23.8 5.8 29.6 23.2 7.2 30.5
French services 26.3 4.7   23.8 5.8   23.2 7.2  
English services 0.0 0.0   0.0 0.0   0.0 0.0  
SRC 8 14.0 4.6 18.6 13.4 4.1 17.5 13.7 4.7 18.3
French services 13.5 4.5   12.7 4.0   13.2 4.6  
English services 0.6 0.1   0.6 0.1   0.5 0.1  
Astral 12, 13 - 17.3 17.3 - 17.9 17.9 - 16.6 16.6
French services - 17.0   - 17.6   - 16.2  
English services - 0.3   - 0.3   - 0.4  
BCE 11 1.1 7.0 8.1 1.2 7.7 8.9 1.2 7.1 8.3
French services - 5.7   - 6.3   - 5.7  
English services 1.1 1.3   1.2 1.4   1.2 1.4  
Remstar 6.4# - 6.4# 7.5 - 7.5 7.7 - 7.7
French services 6.4# -   7.5 -   7.7 -  
English services - -   - -   - -  
Other 6.3# 12.4 18.7# 5.5 10.9 16.4 5.2 11.3 16.4
French services 5.5# 11.1   5.4 10.6   5.1 10.9  
English services 0.8 1.3   0.1 0.3   0.1 0.4  
Total hours (millions) 109.5 92.5 202.0 111.5 102.4 214.0 111.6 104.0 215.6

Source: BBM Nielsen Media Research/BBM Canada (InfoSys PPM TV)

Table 4.3.9 Viewing share of Canadian services by ownership group in the English-language and French-language markets (Part 2 of 2)

Notes:

  1. Starting with broadcast year 2009-2010, the data is based on the national PPM panel as Anglo Canada switched to PPM technology on 31 August 2009. Previously the measurement technology for Anglo Canada was Mark II meters (set-top).Some fluctuations in the data may be attributed to this change in methodology.
  2. Minor variances are due to rounding.
  3. Television seasons: 2008-2009: 1 September 2008 to 30 August 2009; 2009-2010, 31 August 2009 to 29 August 2010; 2010-2011, 30 August 2010 to 28 August 2011.
  4. Calculations are based on the total average viewing hours to Canadian services, for all persons 2+, Monday to Sunday, 2 a.m. to 2 a.m.
  5. Total viewing is based on viewing to all Canadian conventional stations (including ethnic stations) and Canadian discretionary services (specialty, pay, and the on-demand versions of same, excludes PPV services).
  6. Canadian French-language market refers to the BBM Canada Québec francophone market. Canadian English-language market refers to the BBM Canada All Canada market minus the Québec francophone market.
  7. Ownership is based on the date of the approval decision, not the official closing date of the transaction.Viewing for the entire television season is attributed to the ownership group holding direct and indirect voting interests greater than 50% on the last day of each television season.
  8. Stations owned and operated by the CBC/SRC.
  9. Corus’ totals do not include viewing to Telelatino. Corus’ total for 2009-2010 includes: the Sundance Channel (formerly Drive-In Classics Channel) and W Movies (formerly SexTV: the Channel) following an acquisition of assets (Broadcasting Decision 2009-706, 19 November 2009).
  10. Following a change in effective control, Canwest’s properties are now controlled by Shaw Communications Inc. (Shaw) (Broadcasting Decision 2010-782, 22 October 2010). Shaw’s viewing share for 2008-2009 excludes: CHCH-TV Hamilton following an acquisition of assets (Broadcasting Decision 2009-537, 28 August 2009) and CJNT-TV Montréal following an acquisition of assets (Broadcasting Decision 2009-536, 28 August 2009). Shaw’s viewing share for 2009-2010 excludes: CHEK-TV following an acquisition of assets (Broadcasting Decision 2009-699, 19 November 2009).Shaw’s viewing share for 2010-2011 excludes: BBC Kids following an acquisition of assets (Broadcasting Decision 2011-277, 29 April 2011).
  11. Following a change in effective control, CTVglobemedia’s (CTVgm) properties are now controlled by BCE Inc. (BCE) (Broadcasting Decision 2011-163, 7 March 2011). BCE’s viewing share for 2010-2011 excludes: travel+escape following a change in effective control (Broadcasting Decision 2010-551, 26 October, 2010).
  12. Included in “Other” are the following discretionary services that are held equally between Canadian partners:
    Viewing share (%) Canadian English-language market
    All of Canada, excluding Quebec franco market
    Canadian French-language market
    Quebec franco market
    2008-2009 2009-2010 2010-2011 2008-2009 2009-2010 2010-2011
    Astral 50% / Shaw 50%
    Historia [Fr.] 0.02 nm nm 1.74 1.80 1.63
    Séries + [Fr.] 0.03 0.01 0.01 3.58 3.45 3.53
    Astral 50% / Corus 50%
    Teletoon [Eng.] 1.77 2.32 2.11 0.06 0.06 0.09
    Télétoon [Fr.] 0.03 0.02 0.02 3.21 2.86 2.54
    Teletoon Rétro [Eng.] 0.43 0.48 0.55 nm 0.04 0.02
    Télétoon Retro [Fr.] 0.01 0.01 0.01 0.22 0.31 0.37
    Shaw 50% / Quebecor 50%
    Mystery [Eng.] 0.59 0.49 0.48 0.01 0.04 0.02
    Astral / Corus
    HBO Canada13 0.32 0.35 0.36 nm 0.02 0.02

    nm = not meaningful  n/o= not in operation   n/a= not available

  13. HBO Canada is delivered as part of two separate, wholly owned and independently operated regional English-language pay services. The Movie Network (TMN) pay service, which is distributed in Eastern Canada, is part of the Astral ownership group. The Movie Central pay service, which is part of the Corus ownership group, is distributed in Western Canada.  Due to BBM software limitations, a separate viewing share to HBO Canada for the TMN and Movie Central feeds is not available.

Figure 4.3.1 Television revenues: CBC and private conventional television, pay, PPV, VOD, and specialty services

This stacked clustered column chart depicts the total revenues achieved by private conventional television, pay, PPV, VOD and specialty services for each of the 2007 to 2011 broadcast years. Advertising and subscriber revenues are also set out by type of service. Commercial advertising revenues garnered by CBC conventional television stations are also included in this chart. Revenues in millions of dollars from 2007 to 2011: Pay, PPV, VOD and specialty services: 2,729, 2,929, 3,113, 3,457 and 3,732; Private conventional OTA television: 2,171, 2,138, 1,971, 2,147 and 2,153; CBC conventional OTA television: 356, 412, 392, 450 and 500; Total revenues: 5,256, 5,486, 5,475, 6,055 and 6,385. Total advertising revenues in millions of dollars from 2007 to 2011: Pay, PPV, VOD and specialty services: 949, 1,025, 1,001, 1,113 and 1,234; Private conventional OTA television: 2,040, 2,001, 1,805, 1,939 and 1,949. CBC conventional OTA television: 310, 366, 297, 339 and 370; Total advertising revenues: 3,299, 3,392, 3,103, 3,391 and 3,553. Total subscriber revenues in millions of dollars from 2007 to 2011: Pay, PPV, VOD and specialty services: 1,736, 1,867, 2,051, 2,245 and 2,403.

Source: CRTC data collection

Table 4.3.10 Television revenues by type of service ($ millions)
  2010 2011 % growth
Conventional television
Private 2,147 2,153 0.3
CBC 450 500 11.1
Subtotal 2,597 2,653 2.2
Nonconventional television
Pay, PPV and VOD 802 856 6.7
Speciality 2,656 2,877 8.3
Subtotal 3,457 3,732 7.9
Total 6,055 6,385 5.5

Source: CRTC data collection

Figure 4.3.2 Source of revenues for private conventional television (2011)

This pie chart depicts the percentage breakdown of the various components that make up the revenue sources for private conventional television services: Syndicated Production 1%, Other 5%, Local Time Sales 17%, National Time Sales 68%, Network Payments 5%, LPIF 3% and Infomercials 1%.

Source: CRTC data collection

Table 4.3.11 Advertising and other revenues: CBC conventional television stations (owned and operated)
Revenues ($ millions) 2007 2008 2009 2010 2011 CAGR
2007-2011
CBC conventional television
Advertising revenues
English-language stations 203 253 192 221 246 4.9%
Annual growth -9.4% 24.6% -24.1% 15.1% 11.3%  
French-language stations 108 113 105 118 123 3.3%
Annual growth -6.1% 4.6% -7.1% 12.4% 4.2%  
Advertising total 310 366 297 339 370 4.5%
Annual growth -8.6% 18.1% -18.9% 14.1% 9.1%  
Other revenues 45 46 95 111 130 30.4%
Annual growth -15.1% 2.2% 106.5% 16.8% 17.1%  
Total 356 412 392 450 500 8.9%
Annual growth -9.2% 15.7% -4.9% 14.8% 11.1%  
Parliamentary appropriation n/a n/a n/a 794 839  
Annual growth       N/A 5.7%  

Source: CRTC data collection

Table 4.3.12 Advertising and other revenues: Private conventional television stations
 Revenues ($ millions) 2007 2008 2009 2010 2011 CAGR
2007-2011
English-language stations
Advertising 1,717 1,679 1,520 1,650 1,650 -1.0%
Annual growth 1.4% -2.2% -9.5% 8.6% 0.0%  
% of subtotal 96% 96% 94% 92% 92%  
Other 73 75 101 144 138 17.3%
Annual growth 15.9% 2.7% 34.7% 42.6% -4.2%  
% of subtotal 4% 4% 6% 8% 8%  
Subtotal 1,790 1,754 1,621 1,794 1,788 -0.3%
Annual growth 1.9% -2.0% -7.6% 10.7% -0.3%  
French-language stations
Advertising 323 322 286 273 282 -3.3%
Annual growth -1.2% -0.3% -11.2% -4.5% 3.0%  
% of subtotal 85% 84% 82% 77% 77%  
Other 58 62 64 80 83 9.4%
Annual growth -3.3% 6.9% 3.2% 25.0% 3.8%  
% of subtotal 15% 16% 18% 23% 23%  
Subtotal 381 384 350 354 365 -1.1%
Annual growth -1.6% 0.8% -8.9% 1.1% 3.1%  
Total
Advertising 2,040 2,001 1,806 1,939# 1,949 -1.1%
Annual growth 1.0% -1.9% -9.7% 7.4% 0.5%  
% of total 94% 94% 92% 90% 91%  
Other 131 137 165 208# 204 11.7%
Annual growth 6.5% 4.6% 20.4% 26.1% -1.9%  
% of total 6% 6% 8% 10% 9%  
Total 2,171 2,138 1,971 2,147 2,153 -0.2%
Annual growth 1.3% -1.5% -7.8% 8.9% 0.3%  

Source: CRTC data collection

Table 4.3.13 Revenues: Pay, PPV, VOD and specialty analog and digital services
Services Revenues ($ thousands) PBIT ($ thousands) PBIT margin
2009 2010 2011 2009 2010 2011 2009 2010 2011
Specialty services   
English-language
Analog 1,615,684 1,777,612 1,863,170 468,121 522,697 563,553 29.0% 29.4% 30.3%
Digital category 1 83,324 90,766 91,647 14,273 21,055 16,775 17.1% 23.2% 18.3%
Digital category 2 216,451 246,456 # 331,970 40,095 62,693 # 65,375 18.5% 25.4% # 19.7%
Subtotal 1,915,459 2,114,834 # 2,286,787 522,489 606,445 # 645,703 27.3% 28.7% 28.2%
French-language
Analog 406,619 436,876 465,285 101,644 112,636 123,137 25.0% 25.8% 26.5%
Digital category 1 17,309 19,298 22,048 3,391 4,600 5,998 19.6% 23.8% 27.2%
Digital category 2 7,579 11,754 19,841 -979 -2,666 -5,241 -12.9% -22.7% -26.4%
Subtotal 431,507 467,928 507,175 104,056 144,570 123,894 24.1% 24.5% 24.4%
Ethnic and third-language
Analog 62,759 # 67,942 68,241 16,346 # 19,234 18,919 26.0% # 28.3% 27.7%
Digital category 1
Digital category 2 7,697 # 10,102 14,307 -463 # 222 1,534 -6.0% # 2.2% 10.7%
Subtotal 70,456 # 78,044 82,548 15,883 # 19,456 20,453 22.5% # 24.9% 24.8%
Total specialty services
Analog 2,085,062 2,282,430 2,396,696 586,111 654,567 705,610 28.1% 28.7% 29.4%
Digital category 1 100,633 110,063 113,696 17,664 25,655 22,773 17.6% 23.3% 20.0%
Digital category 2 231,727 268,312 366,118 37,776 60,249 61,668 16.3% 22.3% 16.8%
Subtotal 2,417,422 # 2,660,806 # 2,876,510 642,429 # 740,471 # 790,051 26.6% # 27.8% # 27.5%
Pay, PPV, and VOD services
Pay services 402,150 # 447,982 468,946 48,727 # 100,412 123,445 12.1% # 22.4% 26.3%
PPV services-Terrestrial & DTH 139,649 145,139 # 129,243 17,512 20,235 # 13,095 12.5% 13.9% # 10.1%
VOD 153,723 205,429 257,450 20,137 12,778 3,931 13.1% 6.2% 1.5%
Subtotal 695,521 # 798,551 # 855,640 86,376 # 133,426 # 140,470 12.4% # 16.7% # 16.4%
Total 3,112,943 # 3,459,357# 3,732,149 728,805 # 873,896 # 930,521 23.4% # 25.3% # 24.9%

Source: CRTC data collection

Figure 4.3.3 Ranking by revenue for individual Pay, PPV, VOD and specialty services in descending order

This line chart ranks by total revenue in descending order each pay, PPV, VOD and specialty service for the 2010-2011 broadcast year.  In total, 210 services are individually depicted on the chart, with the highest grossing service at top left corner and the lowest grossing service at the bottom right corner.

Source: CRTC data collection

Figure 4.3.4 Aggregrate PBIT margins for private conventional television, pay, PPV & VOD services, analog, digital Category 1 and Category 2 specialty services

This clustered column chart depicts the aggregate PBIT margins achieved by Canadian private conventional OTA television services, pay, PPV and VOD services, analog specialty services, digital category 1 specialty services and digital category 2 specialty services for each of the 2007  to 2011 broadcast years: Canadian private conventional television services: 5%, 0%, -6%, 1% and 7%; Canadian pay, PPV and VOD services:  21%, 17%, 12%, 17% and 16%; Canadian analog specialty services: 27%, 26%, 28%, 29% and 29%; Canadian digital category 1 specialty services: 2%, 9%, 18%, 23% and 20%; Canadian digital category 2 specialty services: 1%, 6%, 16%, 23% and 17%.

Source: CRTC data collection

Figure 4.3.5 Revenues of English-language private conventional television, specialty, pay, PPV, and VOD services

In this line-column on 2 axes chart, the line part depicts the advertising as percent of total revenues for English-language private conventional television and specialty services for 2007 to 2011. The column part of the chart shows total revenues, in millions of dollars, of Canadian English-language private conventional television, specialty services and pay, PPV, VOD services from 2007 to 2011.  Private conventional television: Total Revenue: 1,790, 1,754, 1,621, 1,793 and 1,788 and advertising as percent of total: 95.9%, 95.7%, 94.0%, 92.0% and 92.8%. For specialty services, total revenues: 1,721, 1,844, 1,915, 2,115 and 2,287 and advertising as percent of total: 45.0%, 45.4%, 42.5%, 43.1% and 44.1%.  For Pay, PPV, and VOD services, total revenues: 484, 545, 624, 723 and 735.

Source: CRTC data collection

Figure 4.3.6 Aggregate PBIT margins for English-language private conventional television, pay, PPV, VOD, and specialty services

This line column on 2 axes chart depicts the aggregate PBIT margins and number of reporting services (or units) achieved by English-language private conventional television, pay, PPV, VOD, and specialty services for 2007 to 2011 years. For private conventional television services, PBIT margins: 4.6%, -1.7%, -8.8%, -2.5% and 6.4%; reporting services: 74, 76, 77, 73, and 72. For pay, PPV, VOD and specialty services, PBIT margins: 22.7%, 23.3%, 23.3%, 20.0% and 24.9%; reporting services: 112, 122, 136, 143, and 143.

Source: CRTC data collection

Figure 4.3.7 Revenues of French-language private conventional television, specialty, pay, PPV, and VOD services

In this line-column on 2 axes chart, the line part depicts the advertising as percent of total revenues for French-language private conventional television and Specialty services for 2007 to 2011. The column part of the chart shows total revenues, in millions of dollars, of Canadian French-language private conventional television, specialty services and pay, PPV, VOD services from 2007 to 2011.  Private Conventional Television: Total Revenue: 381, 384, 350,354 and 365 and advertising as percent of total: 84.8%, 83.8%, 81.7%, 79.1% and 79.5%. For specialty services, total revenues: 388, 416, 432, 468 and 507 and advertising as percent of total: 35.8%, 37.5%, 35.9%, 35.9% and 37.4%. For Pay, PPV, and VOD services, total revenues: 62, 65, 70, 74 and 80.

Source: CRTC data collection

Figure 4.3.8 Aggregate PBIT of French-language private conventional television, pay, PPV, VOD, and specialty services

This line-column on 2 axes chart depicts the number and aggregate PBIT margins of Canadian French-language private conventional television, pay, PPV, VOD and specialty services from 2007 to 2011. Private conventional television: PBIT Margin: 8%, 10%, 10%, 16% and 13%; Number of services or units reporting: 23, 23, 20, 20 and 20; Pay, PPV, VOD and specialty services: PBIT Margin: 26%, 24%, 25%, 26% and 25%; Number of services reporting: 24, 25, 25, 28 and 26.

Source: CRTC data collection

Figure 4.3.9 Revenues of ethnic and third-language specialty and digital Category 2 pay services

For 2007-2011,this line-column on 2 axes chart depicts in the columns the total revenues for specialty services and digital category 2 pay services, including digital revenues, and in the line portion of the chart, advertising as a percentage of revenues. Total revenues in millions of dollars: 73, 73, 70, 78 and 83; Advertising as a percentage of revenues: 48.5%, 48.1%, 42.9%, 43.6% and 42.2%; Digital Category 2 revenues: 9, 8, 9, 10 and 14; Advertising as a percentage of revenues for Digital Category 2 (2009-2011): 12.8%, 12.1% and 24.5%.

Source: CRTC Data Collection

Figure 4.3.10 PBIT margins of ethnic and third-language specialty and digital Category 2 pay services

This line-column on 2 axes chart depicts the number of units reporting and PBIT margins of ethnic and third-language specialty and digital category 2 pay services from 2007 to 2011. Specialty and digital category 2 pay services PBIT Margin: 21%, 23%, 20%, 24% and 24% and Number of services or units reporting: 34, 36, 38, 36 and 37.

Source: CRTC data collection

Figure 4.3.11 Revenues of large English-language private conventional television ownership groups

This line clustered-column on 2 axes chart depicts the total revenues, in millions of dollars, of large English-language private conventional television station ownership groups from 2007 to 2011. Shaw: 610, 585, 496, 496 and 522; CHUM: 156, N/A, N/A, N/A, N/A; BCE: 858, 830, 780, 925 and 829; Rogers: N/A, 242, 202, 248 and 298; Total English-language conventional television: 1,790, 1,754, 1,621, 1,794 and 1,788. Revenues of top 3: 1,623, 1,657, 1,478, 1,669 and 1,649. The line portion (using the second axis) shows Top 3 as a percent of total: 90.7%, 94.5%, 94.1%, 93.0% and 92.2%.

Source: CRTC data collection

Figure 4.3.12 Revenues of large French-language private conventional television ownership groups

This line clustered-column on 2 axes chart depicts the total revenues (in millions of dollars) of large French-language private conventional television by group from 2007 to 2011. The second axes represents percent. Quebecor (TVA): 236, 248, 251, 253 and 260; Cogeco (TQS): 107, N/A, N/A, N/A, N/A; Remstar (V-télé): N/A, 88, 64, 62 and 66. Total French-language conventional television: 381, 384, 350, 354 and 365. Revenues of top 3: 343, 336, 315, 315 and 326. The line portion (using second axis) shows Top 2 as a percent of total: 90.0%, 87.5%, 90.0%, 89.0% and 89.3%.

Source: CRTC data collection

Figure 4.3.13 Advertising revenues: CBC conventional television stations
(owned & operated)

This line clustered-column on 2 axes chart depicts the total revenues (in millions of dollars), of CBC and SRC conventional television from 2007 to 2011 with the second axes representing the percent of total revenue captured by the CBC English-language stations.  CBC English-language stations: 203, 253, 192, 221 and 246; SRC French-language stations: 108, 113, 105, 118 and 123; CBC and SRC English and French-language station combined total: 311, 366, 297, 339 and 370. The percent of English-language stations of total: 65%, 69%, 65%, 65% and 66%.

Source: CRTC data collection

Table 4.3.14 Ownership groups with significant ownership interest in specialty, pay, PPV, and VOD services as of 31 December 2011 (Part 1 of 6)1
HD Astral Type of service Language Direct / indirect voting interest 31 August 2011 financial results (thousands)
Number of subscribers Revenues ($) PBIT (S) PBIT Margin
X Canal D Sp. A f 100% 2,611 38,400 19,159 49.9%
X Canal Vie Sp. A f 100% 2,343 41,905 13,664 32.6%
X CINÉPOP Pay 2 f 100% 881 6,951 2,455 35.3%
X The Family Channel Pay e 100% 5,937 63,280 20,270 32.0%
X Mpix Pay e 100% 1,583 25,687 14,416 56.1%
X Super Écran Pay f 100% 633 65,571 19,343 29.5%
X The Movie Network Pay e 100% 1,226 138,748 28,133 20.3%
X VRAK.TV Sp. A f 100% 2,504 27,855 11,331 40.7%
X Ztélé Sp. A f 100% 2,068 23,361 8,076 34.6%
X Viewers Choice Canada PPV** e 50.10% N/A 17,118 2,825 16.5%
X Historia Sp. A f 50% 2,087 19,885 9,226 46.4%
X Musimax Sp. A f 100% 2,071 9,690 190 2.0%
X MusiquePlus Sp. A f 100% 2,469 13,155 -1,032 -7.8%
X Séries+ Sp. A f 50% 2,099 29,931 16,370 54.7%
X Teletoon/Télétoon Sp. A b 50% 7,726 89,301 41,713 46.7%
  Teletoon Retro English Sp. D2 e 50% N/A 6,454 N/A N/A
  Télétoon Rétro French Sp. D2 f 50% N/A 1,551 N/A N/A
  Disney Junior Sp. D2 b 100% N/A 646 N/A N/A

 

Table 4.3.14 Ownership groups with significant ownership interest in specialty, pay, PPV, and VOD services as of 31 December 2011 (Part 2 of 6)1
HD BCE2 Type of service Language Direct / indirect voting interest 31 August 2011 financial results (thousands)
Number of subscribers Revenues ($) PBIT ($) PBIT Margin
X CTV News Channel Sp. A e 100% 8,612 23,713 5,645 23.8%
  MTV Canada Sp. A e 100% 6,745 26,137 155 0.6%
X Business News Network Sp. A e 100% 6,291 31,833 11,665 36.6%
  Comedy Network Sp. A e 100% 6,149 56,608 24,259 42.9%
  ESPN Classic Canada Sp. D2 e 80% 1,092 2,914 705 24.2%
X Réseau des Sports (RDS) Sp. A f 80% 3,446 129,966 29,520 22.7%
  RDS Info Sp. D1 f 80% 1,444 11,340 3,988 35.2%
X The Sports Network (TSN) Sp. A e 80% 9,004 289,400 82,204 28.4%
X Animal Planet Sp. D2 e 64% 1,924 6,237 1,369 21.9%
X Discovery Channel Sp. A e 64% 8,114 99,913 35,088 35.1%
X Discovery Science Sp. D2 e 64% 1,400 4,147 338 8.1%
X Discovery World HD Sp. D2 e 64% 1,442 27,145 13,774 50.7%
X Viewers Choice Canada PPV** e 19.96% N/A 17,118 2,825 16.5%
  The NHL Network Sp. D2 e 17.14% N/A 11,971 N/A N/A
X Book Television Sp. D1 e 100% 969 4,253 1,321 31.1%
X Bravo! Sp. A e 100% 7,020 38,350 11,175 29.1%
X Investigation Discovery Sp. D2 e 100% 957 4,364 893 20.5%
X Fashion Television Channel Sp. D1 e 100% 812 4,597 2,629 57.2%
  MuchLoud Sp. D2 e 100% 165 359 66 18.3%
X MuchMoreMusic Sp. A e 100% 6,344 17,396 4,617 26.5%
  MuchMoreRetro Sp. D2 e 100% 267 745 434 58.3%
X MuchMusic Sp. A e 100% 8,412 45,846 9,623 21.0%
  MuchVibe Sp. D2 e 100% 482 642 305 47.5%
X CablePulse 24 Sp. A e 100% 2,988 21,675 1,367 6.3%
  Juicebox (formerly PunchMuch)a Sp. D2 e 100% 283 718 390 54.3%
X MTV2 Canada Sp.D1 e 100% 803 4,627 -458 -9.9%
X SPACE Sp. A e 100% 6,871 49,779 15,862 31.9%
X E! Sp. A e 100% 6,460 27,125 4,773 17.6%
  Comedy Gold Sp. D2 e 100% 968 3,252 1,880 57.8%
X Bell TV On Demand and Vu! PPV** b 100% N/A 56,319 4,405 7.8%
X Bell TV On Demand PPV b 100% N/A 104 35 33.3%
X Bell TV On Demand VOD b 100% N/A 1,737 -534 -30.7%
X Câblevision du Nord de Québec inc. VOD f 100% N/A 683 78 11.5%

a) PunchMuch was rebranded as Juicebox on 17 November 2011.

 

Table 4.3.14 Ownership groups with significant ownership interest in specialty, pay, PPV, and VOD services as of 31 December 2011 (Part 3 of 6)1
HD CBC Type of service Language Direct / indirect voting interest 31 August 2011 financial results (thousands)
Number of subscribers Revenues ($) PBIT ($) PBIT Margin
X Bold Sp. D1 e 100% 2,662 4,039 -406 -10.0%
X CBC News Network Sp. A e 100% 11,165 82,215 9,967 12.1%
X RDI Sp. A f 100% 11,190 54,083 6,941 12.8%
X ARTV Sp. A f 85% 2,117 17,214 177 1.0%
X Documentary Sp. D1 e 82% 2,564 5,506 683 12.4%

 

HD Cogeco Type of service Language Direct / indirect voting interest 31 August 2011 financial results (thousands)
Number of subscribers Revenues ($) PBIT ($) PBIT Margin
  Cogeco On Demand VOD b 100% N/A 19,331 7,869 40.7%

 

HD Corus3 Type of service Language Direct / indirect voting interest 31 August 2011 financial results (thousands)
Number of subscribers Revenues ($) PBIT ($) PBIT Margin
X Encore Avenue Pay e 100% 2,371 20,552 8,929 43.4%
X MovieCentral Pay e 100% 984 110,499 19,332 17.5%
  TreeHouse TV Sp. A e 100% 8,580 14,552 4,788 32.9%
X W Network Sp. A e 100% 8,387 87,077 37,793 43.4%
  YTV Sp. A e 100% 11,237 93,094 36,611 39.3%
  CMT Canada Sp. A e 90% 10,627 30,684 11,281 36.8%
X Dusk Sp. D2 e 51% N/A 7,653 N/A N/A
  Sky TG24 Canada Sp. D2 o 50.50% N/A 204 N/A N/A
  TLN - Telelatino Sp. A o 50.50% 5,203 20,316 9,001 44.3%
X Teletoon/Télétoona Sp. A b 50% 7,726 89,301 41,713 46.7%
  Teletoon Retro Englisha Sp. D2 e 50% N/A 6,454 N/A N/A
  Télétoon Rétro Frencha  Sp. D2 f 50% N/A 1,551 N/A N/A
X Food Network Canada Sp. A e 22.58% 6,358 52,356 22,641 43.2%
  EuroWorld Sport Sp. D2 e 50.50% N/A 138 N/A N/A
  Mediaset Italia Sp. D2 o 50.50% N/A 238 N/A N/A
  TLN en español Sp. D2 o 50.50% N/A 901 N/A N/A
  Nickelodeon (formerly YTV OneWorld) Sp. D2 e 100% N/A 6,793 N/A N/A
X OWN (formerly VIVA)b Sp. A e 100% 5,968 26,699 10,437 39.1%
  Cosmopolitan TV Sp. D2 e 67% N/A 10,221 N/A N/A
  Sundance Channel Sp. D2 e 100% N/A 5,437 N/A N/A
X W Movies Sp. D2 e 100% N/A 5,837 N/A N/A

a) 20% of the 50% voting interest is held by Nelvana Limited, a company that produces and distributes children and family productions. Corus Entertainment Inc. holds 100% voting interest in Nelvana Limited.

b) VIVA was rebranded as OWN (Oprah Winfrey Network) on 1 March 1 2011.

 

Table 4.3.14 Ownership groups with significant ownership interest in specialty, pay, PPV, and VOD services as of 31 December 2011 (Part 4 of 6)1
HD Quebecor Type of service Language Direct / indirect voting interest 31 August 2011 financial results (thousands)
Number of subscribers Revenues ($) PBIT ($) PBIT    Margin   
X Illico sur demande VOD b 100% N/A 55,510 2,894 5.2%
  Argent Sp. D1 f 100% 950 4,185 812 19.4%
X Le Canal Nouvelles (LCN) Sp. A f 100% 2,264 28,685   8,118 28.3%
X addikTV (formerly Mystère) Sp. D1 f 100% 873 6,524 1,198 18.4%
  Mlle Sp. D2 f 100% 90 426 -2,498 -586.0%
  Prise 2 Sp. D2 f 100% 799 5,422 1,244 23.0%
  The Cave Sp. D1 e 51% 906 4,757 -213 -4.5%
  Mystery TV Sp. D1 e 50% 1,732 12,892 3,331 25.8%
X CASA Sp. D2 f 100% 700 5,034 -852 -16.9%
X Canal Indigo PPV** f 100% N/A 6,125 2,464 40.2%
X Yoopa Sp. D2 f 100% 406 2,248 -1,208 -53.7%
X Évasion Sp. A f 8.31% 2,072 12,572 970 7.7%

 

HD Rogers Type of service Language Direct / indirect voting interest 31 August 2011 financial results (thousands)
Number of subscribers Revenues ($) PBIT ($) PBIT Margin
  The Biography Channel Sp. D1 e 100% 2,289 8,006 1,513 18.9%
X Rogers On Demand VOD b 100% N/A 70,842 3,470 4.9%
X Rogers Sportsnet Sp. A e 100% 8,957 217,810 31,286 14.4%
X Rogers Sportsnet Onea Sp. D2 e 100% 5,282 52,480 1,362 2.6%
X Rogers Sportsnet PPV PPV** e 100% N/A 11,093 1,052 9.5%
  G4TechTV Sp. D1 e 100% 2,347 9,782 1,901 19.4%
X Viewers Choice Canada PPV** e 24.95% N/A 17,118 2,825 16.5%
X OLN (Outdoor Life Network) Sp. A e 100% 5,870 21,929 8,947 40.8%
  TVtropolis Sp. A e 33.33% 6,264 41,591 7,616 18.3%
  Rogers Pay Audio Sp. A b 100% N/A N/A N/A N/A
  Sportsnet Worldb Sp. D2 e 100% N/A 9,453 1,748 18.5%

a) Rogers Sportsnet One was licensed in Broadcasting Decision 2010-124 on 2 March 2010.The service subsequently launched on 14 August 2010.

b) Setanta Sports Canada was rebranded as Sportsnet World on 3 October 2011.

 

Table 4.3.14 Ownership groups with significant ownership interest in specialty, pay, PPV, and VOD services as of 31 December 2011 (Part 5 of 6)1
HD Shaw4 Type of service Language Direct / indirect voting interest 31 August 2011 financial results (thousands)
Number of subscribers Revenues ($) PBIT ($) PBIT Margin
  DejaView Sp. D2 e 100% 1,516 7,414 3,267 44.1%
  Fox Sports World Canada Sp. D2 e 100% 760 3,423 -1,155 -33.8%
X MovieTime Sp. D2 e 100% 4,258 9,482 4,520 47.7%
  TVtropolis Sp. A e 66.67% 6,264 41,591 7,616 18.3%
  Mystery TV Sp. D1 e 50% 1,732 12,892 3,331 25.8%
  The Cave Sp. D1 e 49% 906 4,757 -213 -4.5%
X History Television Sp. A e 100% 7,440 70,567 37,408 53.0%
  The Independent Film Channel Canada Sp. D1 e 100% 2,822 9,741 3,102 31.8%
X Showcase Sp. A e 100% 8,671 74,371 38,620 51.9%
  Action Sp. D2 e 100% 4,479 16,711 10,580 63.3%
  Showcase Diva Sp. D2 e 100% 4,366 14,894 6,701 45.0%
  Slice Sp. A e 100% 6,515 39,868 7,898 19.8%
X HGTV Canada Sp. A e 80.24% 8,309 74,477 31,931 42.9%
  BBC Canada Sp. D2 e 80% 2,629 9,024 3,424 38.0%
  Twist TV Sp. D1 e 100% 2,100 6,340 2,263 35.7%
X National Geographic Channel Canada Sp. D2 e 80% 6,361 19,933 12,140 60.9%
X Food Network Canada Sp. A e 57.58% 6,358 52,356 22,641 43.2%
X Historia Sp. A f 50% 2,087 19,885 9,226 46.4%
X Séries+ Sp. A f 50% 2,099 29,931 16,370 54.7%
X Dusk Sp. D2 e 49% N/A 7,653 N/A N/A
  Global Reality Channel Sp. D2 e 100% 1,137 2,362 -484 -20.5%
  D.I.Y. Network Sp. D2 e 80.24% 2,200 9,838 6,221 63.2%
X Shaw Pay-Per-View PPV** e 100% N/A 9,987 1,039 10.4%
X Shaw Pay-Per-View PPV e 100% N/A 25,141 1,010 4.0%
  Shaw on Demand VOD b 100% N/A 73,829 8,794 11.9%

Table 4.3.14 Ownership groups with significant ownership interest in specialty, pay, PPV, and VOD services as of 31 December 2011 (Part 6 of 6) 1

Notes to table 4.3.14:

  1. In Broadcasting Regulatory Policy 2011-601, the Commission determined it will publish complete financial information for specialty Category A (Analog and Category 1) services and specialty Category B (Category 2) services owned or controlled by a vertically integrated entity. The Commission also determined it will publish partial financial information for all independent individual specialty Category B (Category 2) services including total revenues, total programming expenses and total Canadian programming expenses.Complete financial information for all independent specialty Category B (Category 2) services on an aggregate basis is also included in this publication.
  2. Following a change in effective control, CTVglobemedia’s properties are now controlled by BCE (Broadcasting Decision 2011-163).
  3. Shaw is affiliated with Corus as J.R. Shaw has voting control of both companies.   
  4. Following a change in effective control, Canwest’s properties are now controlled by Shaw(Broadcasting Decision 2010-782).

Legend:

X  Indicates HD programming undertaking.

Source: CRTC Ownership records and CRTC data collection

Table 4.3.15 Canadian Programming Expenditure ( CPE ) - CBC English- and French-language conventional television ( $ thousands )
Genre 2007 2008 2009 2010 2011 Annual growth %
2008 2009 2010 2011
News (category 1) 119,552 132,457 165,717 203,223 191,924 10.8%   25.1%   22.6% -5.6%
Other information (categories 2 to 5) 84,881 94,782 106,500 75,754 98,534 11.7% 12.4% -28.9% 30.1%
Sports (category 6) 97,781 189,427 151,315 159,463 157,190 93.7% -20.1% 5.4% -1.4%
Drama and comedy (category 7) 112,132 137,363 129,403 139,042 141,049 22.5% -5.8% 7.4% 1.4%
Music and variety (categories 8 & 9) 26,648 27,059 21,432 13,700 12,912 1.5% -20.8% -36.1% -5.8%
Game show (category 10) 823 13,373 13,785 12,068 11,900 1,524.9% 3.1% -12.5% -1.4%
Human interest (category 11) 53,490 74,584 62,352 80,167 94,059 39.4% -16.4% 28.6% 17.3%
Other (categories 12 to 15) - - -41 - 2,203 - - - -
Total (categories 1 to 15) 495,307 669,045 650,464 683,417 709,769 35.1% -2.8% 5.1% 3.9%

Source: CRTC data collection

Table 4.3.16 Canadian Programming Expenditure ( CPE ) - Private conventional television ( $ thousands )
Genre 2007 2008 2009 2010 2011 Annual growth %
2008 2009 2010 2011
News (category 1) 324,772 322,997 312,106 304,358 316,922 -0.5% -3.4% -2.5% 4.1%
Other information (categories 2 to 5) 62,014 67,190 72,840 50,474 55,033 8.3%        
   8.4%
-30.7% 9.0%
Sports (category 6) 8,600 7,510 3,803 141,011 8,482 -12.7% -49.4% 3607.9% -94.0%
Drama and comedy (category 7) 76,452 88,334 77,372 71,365 58,322   15.5% -12.4% -7.8% -18.3%
Music and variety (categories 8 & 9) 23,897 24,706 38,182 21,678 33,006 3.4%   54.5% -43.2%   52.3%
Game show (category 10) 12,158 16,559 12,510 22,933 22,033 36.2% -24.5% 83.3% -3.9%
Human interest (category 11) 104,473 90,443 82,293 68,256 75,577 -13.4% -9.0% -17.1% 10.7%
Other (categories 12 to 15) 3,647 1,905 276 1,173 1,173 -47.8% -85.5% 325.0% 0%
Total (categories 1 to 15) 616,013 619,643 599,383 681,248 562,914 0.6% -3.3% 13.7% -17.4%
% of total revenue 28.38% 28.98% 30.42% 31.73% 26.15%        

Source: CRTC data collection

Figure 4.3.14 Canadian Programming expenditures ( CPE ) - distribution by genre for private conventional television (2011)

 

This pie chart depicts the percentage distribution by genre for the expenditures for private conventional television services: Other 0%, News 56%, Other Info 10%, Sports 1%, Drama & Comedy 10%, Music/variety 6%, Game Show 4%, and Human interest 13%.Source: CRTC data collection

Table 4.3.17 Expenditures on non-Canadian programming - Private conventional television ( $ thousands)
Genre 2007 2008 2009 2010 2011 Annual growth %
2008 2009 2010 2011
News (category 1) 10 5 20 145 90 -50.0% 300.0% 625.0% -38.0%
Other information (categories 2 to 5) 8,800 11,973 12,405 5,270 16,522     36.1% 3.6% -57.5% 213.5%
Sports (category 6) 9,164 11,261 13,746 14,823 17,916 22.9% 22.1% 7.8% 20.9%
Drama and comedy (category 7) 507,689 524,235 602,865 553,796 480,114 3.3% 15.0% -8.1% -13.3%
Music and variety (categories 8 & 9) 29,123 28,825 31,710 32,968 31,878 -1.0% 10.0% 4.0% -3.0%
Game show (category 10) 45,112 47,892 13,016 6,078 11,460 6.2% -72.8% -53.3% 88.5%
Human interest (category 11) 120,649 151,667 172,007 164,091 169,059 25.7% 13.4% -4.6% 3.0%
Other (categories 12 to 15) 1,380 -619 517 6 1,994 -144.9% 183.5% -98.8% 33,133.3%
Total (categories 1 to 15) 721,927 775,240 846,286 777,176 729,034 7.4% 9.2% -8.2% -6.2%
% of total revenues 33.3% 36.3% 42.9% 36.2% 33.9%        

Source: CRTC data collection

Table 4.3.18 Expenditures on Canadian and non-Canadian programming by genre reported by pay and specialty services ($ thousands)
Genre Eligible Expenditures on Canadian Programming ( CPE )1 Expenditures on non-Canadian programming
2010 2011 Growth 2010 2011 Growth
Number of services reporting 110 116   110 116  
English-language services2
News (category 1) 128,637 131,514 2.2% 215 148 -31.2%
Other information (categories 2 to 5) 141,329 208,937 47.8% 23,143 44,099 90.6%
Sports (category 6) 287,656 334,154 16.2% 51,569 55,843 8.3%
Drama and comedy (category 7) 146,627 146,451 -0.1% 264,169 251,870 -4.7%
Music and variety (categories 8 & 9) 24,405 25,445 4.3% 2,014 951 -52.8%
Game show (category 10) 4,395 13,435 205.7% 1,478 1,337 -9.5%
Human interest (category 11) 74,308 76,510 3.0% 25,409 32,047 26.1%
Other (categories 12 to 15) 33,055 31,196 -5.6% 568 627 10.4%
Total (categories 1 to 15) 840,412 967,643 15.1% 368,565 386,921 5.0%
Number of services reporting 25 28   25 28  
French-language services
News (category 1) 48,267 51,530 6.8% 36 462 1183.3%
Other information (categories 2 to 5) 51,902 73,107 40.9% 7,442 8,827 18.6%
Sports (category 6) 63,521 61,573 -3.1% 5,318 5,838 9.8%
Drama & comedy (category 7) 39,051 33,712 -13.7% 36,923 39,966 8.2%
Music and variety (category 8 & 9) 10,203 6,873 -32.6% 1,379 1,099 -20.3%
Game show (category 10) 1,467 655 -55.4% 124 1 -99.2%
Human interest (category 11) 6,509 18,698 187.3% 844 2,939 248.2%
Other (category 12 to 15) 10,058 7,331 -27.1% 743 87 -88.3%
Total (categories 1 to 15) 230,978 253,478 9.7% 52,809 59,219 12.1%
Number of services reporting 35 37   35 37  
Ethnic or third-language services
News (category 1) 3,033 3,981 31.3% 869 1,397 60.8%
Other information (categories 2 to 5) 2,426 3,264 34.5% 778 382 -50.9%
Sports (category 6) 2,451 1,959 -20.1% 763 1,349 -76.8%
Drama and comedy (category 7) 1,638 2,351 43.5% 5,015 4,697 -6.3%
Music and variety (categories 8 & 9) 7,036 6,282 -10.7% 1,137 829 -27.1%
Game show (category 10) 68 398 485.3% 117 517 341.9%
Human interest (category 11) 2,326 3,157 35.7% 2,116 2,505 18.4%
Other (categories 12 to 15) 2,463 3,013 22.3% 282 672 138.3%
Total (categories 1 to 15) 21,441 24,406 13.8% 11,077 12,349 11.5%
Number of services reporting 170 181   170 181  
Total pay and specialty services
News (category 1) 179,937 187,025 3.9% 1,120 2,007 79.2%
Other information (categories 2 to 5) 195,657 285,308 45.8% 31,363 53,308 70.0%
Sports (category 6) 353,628 397,686 12.5% 57,650 63,029 9.3%
Drama and comedy (category 7) 187,316 182,514 -2.6% 306,107 296,533 -3.1%
Music and variety (categories 8 & 9) 41,644 38,600 -7.3% 4,530 2,879 -36.4%
Game show (category 10) 5,930 14,488 144.3% 1,719 1,856 8.0%
Human interest (categories 11) 83,143 98,365 18.3% 28,369 37,491 32.2%
Other (categories 12 to 15) 45,576 41,540 -8.9% 1,593 1,386 -13.0%
Total (categories 1 to 15) 1,092,831 1,245,528 14.0% 432,451 458,489 6.0%
  1. Includes bilingual services. Excludes CTF “top-up” funding reported by pay and specialty services. Includes expenditures relating to tangible benefits and to commitments made at the time of licensing.
  2. Includes bilingual services.

Source: CRTC data collection

Table 4.3.19 Canadian programming expenditures ( CPE ) reported by PPV and VOD services ($ thousands)
  Eligible Expenditures on Canadian Programming ( CPE )
2010 2011 Growth
Number of services reporting 27 23  
Total PPV and VOD services 26,348 16,838 -36.1%

Source: CRTC data collection

Table 4.3.20 Number of hours of Canadian priority programming broadcast annually - 7 p.m. to 11 p.m.

This table sets out the number of hours of Canadian priority programming broadcast during the peak viewing period of 7 p.m. to 11 p.m. by CFTM-TV (TVA) Montréal, CFTO-TV ( CTV ) Toronto, and CIII-TV (Global) Toronto for each of the 2006/07 to 2010/11 broadcast years.
(hours)    Broadcast years* Annual growth %
06/07 07/08 08/09 09/10 10/11 08 09 10 11
CFTM-TV (TVA) Montréal (French-language station)
Long-form documentary (cat. 2b) 22 19 52 5 9 -14% 174% -90% 80%
Drama and comedy (cat. 7) 270 328 299 352 278 21% -9%     18% -21%
Music and dance (cat. 8a) 6 8 7 7 4   33% -13% - -43%
Variety (cat. 9) 10 8 40 9 43 -20% 400% -78% 378%
Regionally produced - - 6 - 5 - - -100% -
Entertainment magazine 39 29 16 27 31 -26% -45% 69% 15%
Total hours 347 392 429 400 369 13% 13% -7% -8%
Number of Drama and comedy hours reported as:
eligible for the 50% time credit 153*** 142 159 155 177 -7% 12% -3% 14%
eligible for the 25% time credit - - - - - - - - -
not eligible for the time credit 117*** 186 140 197 101 59% -25% 41% -49%
CFTO-TV (CTV) Toronto (English-language station)
Long-form documentary (cat. 2b) 53 63 64 46 47 19% 2% -28% 2%
Drama and comedy (cat. 7) 183*** 204 168 194 186 12% -18% 15% -4%
Music and dance (cat. 8a) 2 1 21 7 3 -50% 2,000% -67% -57%
Variety (cat. 9) 30 26 30 26 38 -13% 15% -13% 46%
Regionally produced 2 2 - 2 - - -100% - -
Entertainment magazine 105 96 107 89 94 -9% 11% -17% 6%
Total hours 375 392 390 364 368 5% 5% -7% 1%
Number of Drama and comedy hours reported as:
eligible for the 50% time credit 128 122 88 132 116 -5% -28% 50% -12%
eligible for the 25% time credit 16 6 17 20 15 -63% 183% 18% -25%
not eligible for the time credit 39 76 63 42 55 95% -17% -33% 31%
CIII-TV (Global) Toronto (English-language station)
Long-form documentary (cat. 2b) 151 104 119 76 80 -31% 14% -36% 5%
Drama and comedy (cat. 7) 147 207 163 200 184 41% -21% 23% -8%
Music and dance (cat. 8a) - 1 - - - - -100% - -
Variety (cat. 9) 2 - - - - - - - -
Regionally produced 12 3 12 14 - -75% 300% 17% -
Entertainment magazine 127** 103 106 112 109 -19% 3% 6% -3%
Total hours 438 418 400 402 373 -5% -5% 1% -7%
Number of Drama and comedy hours reported as:
eligible for the 50% time credit 34 34 37 30 1 0% 9% -19% -97%
eligible for the 25% time credit 15 11 35 38 18 -27% 218% 9% -53%
not eligible for the time credit 97 162 91 132 165 67% -44% 45% 25%

Source: Licensees

Table 4.3.21 Value of television transactions and corresponding tangible benefits for the period 1 Jan 2007 to 31 December 2011 ($ millions)
  English-language services French-language services Total benefits
# of Trans. Value of the transactions1 Benefits # of Trans. Value of the transactions1 Benefits
1 Jan. 07 to 31 Dec. 072 9 2,877.0 287.7 1 34.0 3.4 291.1
1 Jan. 08 to 31 Dec. 08 7 180.1 17.4 4 31.93 0.2 17.6
1 Jan. 09 to 31 Dec. 09 7 54.8 5.8 0 - - 5.8
1 Jan. 10 to 31 Dec.104 3 2,086.4 183.4 0 - - 183.4
1 Jan. 11 to 31 Dec. 115 5 2,254.0 224.2 0 - - 224.2
Total 31 7,452.3 718.5 5 65.9 3.6 722.1
  1. Value determined by the Commission for the purpose of calculating tangible benefits.This table includes only transactions subject to the Commission’s tangible benefits policy.Transactions not affecting effective control of a licensed broadcasting undertaking, including corporate reorganisations, are not counted.
  2. Three major ownership transactions (CTVglobemedia/CHUM, Rogers/CHUM’s five Citytv stations and Canwest/Alliance Atlantis) (CRTC Broadcasting Decisions 2007-165, 2007-360 and 2007-429) resulted in $286 million in tangible benefits.
  3. Applicant was prepared to commit $1 M in tangible benefits; however, the Commission exempted the applicant from paying the tangible benefits due to unprofitable operations (Broadcasting Decision 2008-129).
  4. The Canwest/Shaw ownership transaction (Broadcasting Decision 2010-782) resulted in $180.2 million in tangible benefits.
  5. The BCE/CTVglobemedia ownership transaction (Broadcasting Decision 2011-163) resulted in $221.8 million of television-related tangible benefits.For the purpose of this analysis, the entire value of the television assets and associated benefits were included in the English-language services category.

Source: CRTC Decisions and Administrative Approvals

4.4 Broadcasting distribution market sector

This pie chart shows the percentage of BDU broadcast distribution revenues as a proportion of all broadcasting revenues.  In 2011, these revenues were 52% of all broadcasting revenues.

Overview

Broadcasting distribution refers to the distribution of programming services by BDUs. This includes the distribution of programming from conventional television stations, radio stations, pay audio services, and pay, PPV, VOD and specialty television services. The sector consists of cable BDUs, IPTV providers, national DTH distributors, and MDS operators. The sector is dominated by 5 large companies utilizing either cable or satellite facilities, capturing 90% of programming distribution revenues. Other services provided by the BDUs, such as Internet and telephony, are discussed in sections 3.1 and 5.3 of this report.

Broadcasting distribution sector at a glance
  2010 2011 % growth
Revenues ($ billions) 8.1 8.6 5.8
Subscribers (millions) 11.5 11.8 2.2
Revenues per subscriber per month 59.73 61.86 3.6
Percent of households subscribing 88.5% # 89.6%  
Market share (subscriber)
Top 4 major cable operators 64% 63%  
DTH operators 25% 25%  
Number of service providers
Cable BDU 216 212 -1.9
IPTV 19 19 0.0
MDS 5 # 5 0.0
DTH 2 2 0.0
Affiliation payments per subscription dollar $0.347 $0.354 2.0
EBITDA Margin 25.1% 22.8%  
Cable and IPTV 25.6% 22.6%  
DTH and MDS 23.9% 23.3%  

Statistical Information - Broadcasting distribution undertakings

Table 4.4.1 Broadcasting distribution – Basic and non-basic revenues, subscribers, monthly revenues per subscriber, and percent of households subscribing to BDUs
  2007 2008 2009 2010 2011 CAGR
2007-2011
Revenues (millions)
Cable 4,258.0 4,653.5 4,971.3 5,386.7 5,595.3 7.1%
Percent of total 67.6% 67.3% 66.9% 66.3% 65.2%  
Annual growth 7.7% 9.3% 6.8% 8.4% 3.9%  
IPTV 75.6 108.4 151.4 207.8 322.3 43.7%
Percent of total 1.2% 1.6% 2.0% 2.6% 3.8%  
Annual growth 41.7% 43.3% 39.8% 37.2% 55.1%  
DTH and MDS 1,834.1 2,036.2 2,195.6 2,385.3 2,531.5 8.4%
Percent of total 29.1% 29.5% 29.6% 29.4% 29.5%  
Annual growth 11.8% 11.0% 7.8% 8.6% 6.1%  
Reporting BDUs subtotal 6,167.7 6,798.0 7,318.3 7,979.8 8,449.1 8.2%
Percent of total 97.9% 98.3% 98.5% 98.3% 98.4%  
Annual growth 9.2% 10.2% 7.7% 9.0% 5.9%  
Non-reporting BDUs 134.3 # 115.6 # 111.3 # 139.2 # 139.2 0.9%
Percent of total 2.1% 1.7% 1.5% 1.7% 1.6%  
Annual growth -6.9% -13.9% -3.7% 25.1% 0.0%  
Total revenues 6,302.0 6,913.6 7,429.6 8,119.0 8,588.3 8.0%
Annual growth 8.8% 9.7% 7.5% 9.3% 5.8%  
Subscribers (thousands)
Cable 7,525.1 7,691.7 7,782.7 7,854.1 7,847.7 1.1%
Percent of total 70.0% 70.1% 69.4% 68.2% 66.7%  
Annual growth 2.1% 2.2% 1.2% 0.9% -0.1%  
IPTV 166.2 225.0 311.4 416.9 657.3 41.0%
Percent of total 1.5% 2.1% 2.8% 3.6% 5.6%  
Annual growth 47.4% 35.4% 38.4% 33.9% 57.6%  
DTH and MDS 2,631.0 2,699.5 2,760.9 2,862.1 2,877.4 2.3%
Percent of total 24.5% 24.6% 24.6% 24.9% 24.5%  
Annual growth 0.1% 2.6% 2.3% 3.7% 0.5%  
Reporting BDUs subtotal 10,322.3 10,616.3 10,854.9 11,133.1 11,382.4 2.5%
Percent of total 96.0% 96.8% 96.8% 96.7% 96.8%  
Annual growth 2.1% 2.8% 2.2% 2.6% 2.2%  
Non-reporting BDUs and estimates 429.3 # 350.2 # 354.2 # 376.8 # 376.8 -3.2%
Percent of total 4.0% 3.2% 3.2% 3.3% 3.2%  
Annual growth 0.2% -18.4% 1.1% 6.4% 0.0%  
Total subscribers 10,751.6 10,966.4 11,209.1 11,509.9 11,759.2 2.3%
Annual growth 2.0% 2.0% 2.2% 2.7% 2.2%  
Monthly Revenues/Subscriber
Cable 47.15 50.42 53.23 57.15 59.41 6.3%
Annual growth 5.5% 6.9% 5.6% 7.4% 4.0%  
IPTV 37.92 40.13 40.52 41.53 40.86  
Annual growth -3.8% 5.8% 1.0% 2.5% -1.6%  
DTH and MDS 58.09 62.86 66.27 69.45 73.32 7.5%
Annual growth 11.6% 8.2% 5.4% 4.8% 5.6%  
Reporting BDUs subtotal 49.79 53.36 56.18 59.73 61.86 6.4%
Annual growth 7.0% 7.2% 5.3% 6.3% 3.6%  
Subscribers per household1 (%) 88.7% 89.0% 90.0% 88.5% # 89.6%  

1. Due to methodology changes, the 2010 number is not comparable to previous years.

Sources: CRTC data collection, Statistics Canada. Percent of households subscribing to BDUs: Statistics Canada, Survey of household spending (SHS), for years 2007-2010, with CRTC projection for 2011.

Figure 4.4.1 Percent of revenues and subscribers by type of distribution platform in 2011

This pair of pie charts show the market share of revenues and subscribers by type of distribution platform.  For revenues: DTH and MDS are 29%, Cable is 67%, and IPTV is 4%.  For subscribers: DTH and MDS are 24%, Cable is 70%, and IPTV is 6%.

Source: CRTC data collection

Table 4.4.2 Top Canadian distributors and number of subscribers (thousands)
Corporations 2008 2009 2010 2011 2012 CAGR
2008-2012
RCI1 2,295 2,312 2,296 2,303 2,276 -0.2%
Growth 0.7% 0.7% -0.7% 0.3% -1.2%  
Shaw 2 2,242 2,274 2,329 2,313 2,257 0.2%
Growth 1.0% 1.4% 2.4% -0.7% -2.4%  
Videotron1 1,652 1,729 1,786 1,809 1,854 2.9%
Growth 4.4% 4.7% 3.3% 1.3% 2.5%  
Cogeco2 859 868 874 881 873 0.4%
Growth 0.5% 1.0% 0.7% 0.8% -0.8%  
Subtotal - Cable 7,048 7,183 7,284 7,305 7,260 0.7%
Growth 1.6% 1.9% 1.4% 0.3% -0.6%  
Star Choice2,3 886 897 903 906 911 0.7%
Growth 1.5% 1.2% 0.7% 0.4% 0.5%  
BCE1,4 1,823 1,864 1,969 2,043 # 2,112 3.7%
Growth -0.1% 2.2% 5.6% 3.8% 3.3%  
Subtotal – DTH and IPTV 2,709 2,761 2,872 2,950 3,022 2.8%
Growth 0.4% 1.9% 4.0% 2.7% 2.5%  
Total – Top Canadian distributors 9,757 9,944 10,156 10,255 10,283 1.3%
Growth 1.3% 1.9% 2.1% 1.0% 0.3%  
% of All Subscribers 89.8% 89.7% 89.4% 88.1% n.a.  
  1. As of fiscal year ending 31 March each year
  2. As of fiscal year ending 28 February each year
  3. Star Choice Television Network Inc. is controlled by Shaw Communications Inc.
  4. BCE includes Bell ExpressVu LLP, DTH and Bell Canada VDSL based IPTV. Includes Northwestel as of 2011.

Source: Corporate quarterly reports

Figure 4.4.2 Percentage of BDU subscribers receiving digital and non-digital services

This stacked bar chart shows the percentage of BDU subscribers that receive digital and non-digital services for the years 2007 to 2011.  For analog: 42%, 38%, 32%, 24%, 19%.  For digital: 58%, 62%, 68%, 76%, 81%.

Source: Mediastats and CRTC data collection

Figure 4.4.3 EBITDA margins achieved from basic and non-basic programming services

This line chart shows the EBITDA margins in percentage of earnings before interest, taxes, depreciation and amortization achieved from basic and non-basic programming activities by cable and DTH and MDS undertakings during the years 2007 to 2011. Cable: 23.3%, 28.1%, 25.9%, 25.6%, and 22.6%; DTH and MDS: 17.1%, 19.0%, 20.8%, 23.9% and 23.3%; Cable, DTH and MDS combined:  21.4% ,25.3%, 24.3%, 25.1% and 22.8%.

Source: CRTC data collection

Figure 4.4.4 Contributions to the CMF, LPIF, other independent funds and expenditures on local expression (community channels) reported by BDUs ($ millions)

This line clustered-column on 2 axes chart depicts the BDU contributions to the Canadian Media Fund (CMF), Local Programming Improvement Fund (LPIF), other independent funds, and expenditures on community channels in millions of dollars for each of 2007 to 2011 broadcast years. Contributions to CMF: 155.3, 165.8, 180.5, 189.1, and 206.2; Contributions to LPIF: 0, 0, 0, 100.7, and 106.6; Contributions to other independent funds:  39.0, 44.0, 52.6, 52.3, and 58.2; Expenditures on community channels: 105.5, 115.6, 123.4, 126.5, and 118.0; Total combined contributions and expenditures:  299.8, 325.0, 365.5, 468.6, and 488.9.

Source: CRTC data collection

Table 4.4.3 Affiliation payments made to Canadian and non-Canadian pay, PPV, VOD, and specialty services reported by BDUs ($ millions)
  2007 % of total 2008 % of total 2009 % of total 2010 % of total 2011 % of total % annual incr. / decr.
2008 2009 2010 2011
Payments to Canadian affiliates
Cable
Total 1,182 86% 1,304 86% 1,473 88% 1,629 87% 1,806 87% 10% 13% 11% 11%
DTH and MDS
Total 639 92% 678 92% 738 91% 819 92% 838 91% 6% 9% 11% 2%
Combined: Cable, DTH and MDS
Pay 507 95% 541 94% 596 94% 643 93% 681 93% 7% 10% 8% 6%
Specialty 1,314 85% 1,441 85% 1,616 87% 1,804 87% 1,962 87% 10% 12% 12% 9%
Total 1,821 88% 1,982 88% 2,211 89% 2,447 89% 2,644 89% 9% 12% 11% 8%
Payments to Non-Canadian affiliates
Cable
Total 196 14% 219 14% 207 12% 242 13% 262 13% 12% -5% 17% 8%
DTH and MDS
Total 57 8% 63 8% 70 9% 75 8% 81 9% 9% 11% 8% 8%
Combined: Cable, DTH and MDS
Pay 28 5% 32 6% 38 6% 46 7% 48 7% 16% 17% 20% 5%
Specialty 225 15% 249 15% 238 13% 271 13% 296 13% 11% -4% 14% 9%
Total 253 12% 281 12% 276 11% 317 11% 343 11% 11% -2% 15% 8%
Total affiliate payments
Cable
Total 1,378 66% 1,523 67% 1,680 68% 1,871 68% 2,068 69% 11% 10% 11% 11%
DTH and MDS
Total 697 34% 741 33% 807 32% 894 32% 919 31% 6% 9% 11% 3%
Combined: Cable, DTH and MDS
Pay 535 26% 574 25% 634 25% 689 25% 729 24% 7% 10% 9% 6%
Specialty 1,539 74% 1,690 75% 1,854 75% 2,076 75% 2,258 76% 10% 10% 12% 9%
Total 2,074 100% 2,264 100% 2,487 100% 2,765 100% 2,987 100% 9% 10% 11% 8%

Source: CRTC data collection

4.5 Digital media

Overview

Broadcasting in digital media (previously referred to as new media in past Communications Monitoring Reports) involves the migration of digital broadcasting content to mobile and Internet distribution platforms. These platforms are providing Canadians with new programming experiences ranging from services resembling those of television and radio to new, highly interactive services or programs offering greater consumer control and choice.

This section examines this migration as well as the resulting consumer behaviour. It also looks at certain technologies as they relate to Canada ’s broadcasting and telecommunications sectors. As this is a growing and evolving industry, data contained in this section was gathered primarily from contracted research and publicly available data rather than industry questionnaires. One of the primary data sources was the MTM Fall2011 survey, which examined the media habits and technology usage of 8,000 Canadians, 18 years of age and older.

The Commission monitors broadcasting in digital media through various means, including the introduction of reporting requirements in 2010 for new media broadcasting undertakings. With the assistance of an industry working group, the Commission developed basic reporting requirements respecting revenues and expenditures for broadcasting related activities in the digital media environment. The data collected is preliminary. At present, the data is from a subset of digital media broadcasting undertakings operating in Canada.

Fixed broadband is available to over 99% of households and mobile broadband (i.e., HSPA+) is available to over 99% of households. Canadians are accessing the growing volumes of content, whether audio, video or data, being made available online. Spurring this development is the availability of multi-function consumer devices.

One indicator for the importance of digital media and its role in the lives of Canadians is the level of technology adoption by Canadians. Within the last decade, new devices have been introduced which allow users to more fully and easily use digital media broadcasting offerings. The adoption rate of these devices and services is a good indicator of the usage of these new platforms. Digital media devices and services are generally in the innovation, emerging or expanding stage of the product life cycle with some reaching or approaching maturation.


Statistical Information – Financial data

Table 4.5.1 Digital media revenues for a subset of digital media broadcasting undertakings ($ millions)
Year Subscriptions Downloads, streaming, and app sales Advertising Subtotal Grants and funds Other Total Number of respondents
2010 31.6 1.9 68.9 102.4 0.2 5.7 108.3 35
2011 43.6 3.2 76.9 123.7 0.0 9.8 133.5 33

Source: CRTC data collection

Figure 4.5.1 Canadian online advertising revenues

This stacked bar chart identifies Canada’s online advertising revenues (in millions of dollars) in 2005, 2006, 2007, 2008, 2009, and 2010, across various advertising categories. 2005: 197 in Search, 230 in Display, 124 in Classifieds/Directories, 11 in Email, 0 in Video, 0 in Video gaming; 2006: 343, 314, 223, 20, 0, 0; 2007: 478, 432, 305, 17, 9, 0; 2008: 602, 490, 480, 18, 12, 0; 2009: 741, 578, 467, 13, 20, 2; 2010: 907, 688, 587, 11, 37, 2.

Source: IAB Canada

Figure 4.5.2 Canadian mobile advertising revenues

This stacked bar chart identifies Canada’s mobile advertising revenues (in millions of dollars) in 2006, 2007, 2008, 2009, and 2010, across various advertising categories. 2006: 800 in SMS, 104 in Mobile Content, 100 in Mobile (Display) Advertising, 0 in Mobile Applications, 0 in Mobile search, 100 in Other; 2007: 2100, 200, 100, 121, 0, 100; 2008: 3200, 5100, 3300, 200, 0, 0; 2009: 10700, 600, 5100, 3500, 6700, 300; 2010:12500, 300, 15600, 5200, 17100, 1500.

Source: IAB Canada

Statistical Information – Technical data

Figure 4.5.3 Internet applications – bandwidth requirements

This chart is an illustration attempting to show the amount of bandwidth required for various online applications and services, in order to illustrate the sorts of services that consumers may expect to receive depending on the Internet access service that they use. The X-axis is the Average Available Bandwidth in Mbps, and there are 6 labels along the axis; Dial-up, 128 kbps, 500 kpbs, 1.5 Mbps, 5 Mbps, and 15 Mbps. The Y-axis is Required Performance Consistency, and has 3 labels; Files, Streaming, and Real-Time. Within the body of the chart are various ovals illustrating the type of services and the bandwidth they require. In the “Files” category are the following: E-mail from dial-up to 128 kbps; Small Software Download from 128 kbps to 500 kbps; Music Downloads from 500 kbps to under 1.5 Mbps; Software Download (1 CD) from 1.5 Mbps to 5 Mbps; DVD Size Video Download from 5 Mbps to 15 Mbps; Blu-ray Size Video Download above 15 Mbps. Between the “Files” and “Streaming” categories is Web Surfing, which ranges from Dial-up to 1.5 Mbps. In the “Streaming” category are the following: Radio from dial-up to 128 kbps; Mobile TV from 128 kbps to under 500 kbps; Web Video from under 500 kbps to under 1.5 Mbps; Movie Rental/Purchase Services from 1.5 Mbps to 5 Mbps; HD Video Streaming from 5 Mbps to 15 Mbps. In the “Real-Time” category are the following: VoIP from dial-up to under 128 kbps; Real-Time Gaming from 128 kbps to 500 kbps; Video Conferencing from under 500 kbps to above 1.5 Mbps.

Table 4.5.2 illustrates the bandwidth requirements for a number of commonly accessed online services. It shows both the average upload and download bandwidths used by each service, as well as the maximum number of hours of service obtained under different usage caps.Both upload and download traffic was counted towards the usage cap in calculating the service time.

To replicate the requirements for a home network environment, services were accessed using a variety of consumer electronic devices connected to the internet via wireline residential broadband connection.Services were not accessed on wireless electronic devices such as tablets or smartphones. With the exception of Netflix, where each available video quality in the account profile was measured, default settings were used for each device and service being measured. To reduce error or bias, multiple bandwidth measurements were collected using a variety of tools and techniques at different points in the network. Furthermore, each service was measured on an otherwise quiet network, without any interfering applications or services. However, due to the limited number of measurement samples and the uniqueness of home networks (e.g. real time video services use a different amount of bandwidth depending on factors such as web-cam resolution and non-default settings), the reported average bandwidth used is for illustrative purposes only and results obtained may vary.

Table 4.5.2 Bandwidth used by online video and audio services
Service Category Application Average DL Speed Used (kbps) Average UL Speed Used (kbps) Time to Exhaust Cap (Hours)
20GB 60GB 100GB
Live Video
  CNN 516 7.8 91 274 456
Video Streaming
  Netflix (Default) 657 8.4 72 215 359
Netflix (Good) 691 8.3 68 205 341
Netflix (Better) 1343 16.2 35 105 176
Netflix (Best) 4866 51.2 10 29 49
Rogers on Demand 1697 27.4 28 83 138
Crackle 1556 29.9 30 90 151
YouTube (HD - 720p) 1537 17.3 31 92 153
YouTube (HD) 2522 29.8 19 56 94
YouTube (SD) 443 6.3 106 319 531
CTV 1626 6.9 29 88 146
Showcase 1157 15.5 41 122 204
Global 1148 20.9 41 123 204
CityTV 547 20.4 84 252 420
CBC 816 9.5 58 173 289
TSN 1376 4.4 35 104 173
BNN 2196 10.7 22 65 108
Tou.tv 1318 15.3 36 107 179
Audio Streaming
  Grooveshark 224 3.4 209 628 1047
Slacker 132 3.5 351 1054 1757
Local (Ottawa) FM radio 35 1.5 1304 3911 6518
Live Audio
  CBC Music 136 3.3 344 1031 1719
Real-Time
  Skype (w/Video) 237 237 100 301 502
Skype (audio only) 42 42 563 1688 2814
Google Talk (w/Video) 263 263 91 272 453

Source: CRTC Internal Research

Statistical Information – Overview

Figure 4.5.4 Cycle of consumer adoption / Product life cycle

This chart illustrates the product life cycle of technologies from new to old. The shape of the graph is a bell curve. The X-axis is labeled as Technology Adoption Stage / Time. The Y-axis is labeled as Penetration. Two text boxes are shown in the graph, the first is “New technologies that are growing”, and is displayed in the upper left corner. The second text box is “Old technologies that have peaked, and are now declining, and is in the upper right corner. The stages are listed from left to right are: Innovation, at 0-3% with the label “Techies try it”; Emerging, at 4-15% with the label “Visionaries spot winners”; Expanding, at 16-66%, with the label “Pragmatists see the value”; Maturing, at 67-100% (peak of curve) with the label “Conservatives see the writing on the wall”; Decline shown from 100% to 0% on the other have of the curve, with three labels spaced evenly, “New alternatives take hold”, “Disruptions to content availability or service begin”, and “Discontinuation of new content and service”.

Source: MTM2011

Table 4.5.3 Media technology adoption categorized by life cycle stage in Canada (2011)
Innovation Emerging Expanding Maturing Declining
Use online subscription audio services 1% Watch TV online only 4% Download music 19% Watch Internet video 68% Analog cable subscriber 14%
Watch TV on tablets 3% Watch TV on a smartphone 4% Stream online radio 19% Digital TV 72% Listen to podcast 11%
Apple TV or Boxee 3% Stream audio on a cell phone 7% Watch entire 30 or 60 minute TV show online 21% Mobile phone (any type) 76% TV Antenna (off air) 5%
    Access Internet on a TV 8% Video MP3 player 27% Broadband Internet subscription 81% Dial-up home Internet subscription 3%
    Own tablet 10% Blu-ray player 29% Home Internet subscription 84%    
    Watch webisode or program produced for web 12% PVR 32%        
    Pay to download music 12% Watch TV on the Internet 33%        
    Satellite radio subscription 13% Smartphone 37%        
    Watch full-length movie online 13% Have an HD receiver 42%        
    Subscribe to Netflix 12% MP3 Player 47%        
        Streaming audio 53%        
        HD set 61%        

Source: MTM2011 (Respondents: Canadians 18+)

Table 4.5.4 Percentage of Canadians using the Internet
  2005 2006 2007 2008 2009 2010 2011
Overall Usage 74 76 79 81 81 84 86

Source: MTM 2011 (Respondents: Canadians 18+)

Table 4.5.5 Percentage of Canadians using the Internet, by linguistic group
  2005 2007 2009 2010 2011
Anglo Franco Anglo Franco Anglo Franco Anglo Franco Anglo Franco
Overall Usage 77 65 81 71 83 76 86 79 87 82
18-34 91 86 95 91 94 93 96 97 97 97
35-49 84 76 89 84 91 88 92 90 94 92
50+ 60 43 66 51 69 59 74 63 75 63

Source: MTM 2011 (Respondents: Canadians 18+)

Table 4.5.6 Average weekly hours spent online by Canadians Internet users
  1999 2002 2005 2007 2008 2009 2010 2011
Anglophones 5.6 9.3 11.7 13.4 13.8 14.6 17.3 18.2
Francophones 6.3 7.7 9.1 9.8 11.2 11.9 12.8 13.1

Source: MTM 2011 (Respondents: Canadian Internet Users 18+)

Figure 4.5.5 Popular Internet activities for Canadian Internet users

This clustered bar chart compares the percentage of Anglophone and Francophone Canadians who reported participating in the following online activities in 2011: Subscribe to Netflix: 12% (Anglophones), 3% (Francophones); Youtube video usage: 58%, 54%; Watch Internet TV: 34%, 33%; Watch Internet video: 69%, 64%; Stream audio on Youtube: 44%, 43%; Stream AM/FM radio: 22%, 17%; Stream Internet audio: 57%, 50%; Listen to an AM/FM podcast: 5%, 2%; Listening to a podcast: 13%, 5%; Twitter: 8%, 5%; Paid to download music: 13%, 19%; Downloading music: 20%, 15%; Streaming audio (excl. podcasts): 55%, 50%; Social networking sites: 56%, 50%; Read online news: 59%, 49%.

Source: MTM 2011 (Respondents: Canadians 18+)

Figure 4.5.6 Percent of Canadians viewing TV and accessing the Internet concurrently

This pie chart shows the percentage of Canadians who reported viewing TV and accessing the Internet concurrently, broken down by qualitatively as follows: Almost always 9%, Often 10%, Sometimes 15%, Rarely 16%, Never 35%, No Internet 15%.

Source: MTM 2011 (Respondents: Canadians 18+)

Statistical Information – Video

Figure 4.5.7 TV and Internet video viewing penetration

This clustered bar chart compares the penetration of the following TV and Internet video viewing options broken down by Francophones, Anglophones, and nationally for 2011: Watch Webisodes or programs produced for web: 12% (Anglophones), 10% (Francophones), 12% (nationally); Full length movie online: 15%, 8%, 13%; Entire 30 or 60 minute TV show online: 20%, 21%, 21%; Internet TV: 34%, 33%, 33%; Watch any type of Youtube video: 58%, 54%, 57%; Any type of internet video: 69%, 64%, 68%; Pay TV: 31%, 25%, 28%; TV: 93%, 98%, 94%.

Source: MTM 2011 (Respondents: Canadians 18+)

Figure 4.5.8 Type of devices used by Internet video viewers

This clustered column chart compares the percentage of Canadians using the following devices to watch Internet video in 2011, broken down by Francophones and Anglophones as follows: Computer: 88% (Anglophones). 92% (Francophones); Smartphone: 18%, 12%; Tablet: 8%, 5%; TV attached to Internet: 7%, 5%.

Source: MTM 2011 (Respondents: Canadian Internet video viewers 18+)

Figure 4.5.9 Average weekly hours spent watching Internet TV

This clustered column chart shows the growth in the average weekly hours spent watching Internet TV for typical weekly users and all Canadians 18+ from 2007 to 2011 as follows: 2007: 1.9 hours (typical weekly user), 0.2 hours (total population); 2008: 1.5, 0.3; 2009: 2, 0.5; 2010: 2.4, 0.5; 2011: 2.8, 0.7.

Source: MTM 2011 (Respondents: Canadians 18+)

Figure 4.5.10 Percent of Canadians subscribing to Netflix

This column chart shows the growth in the percentage of Canadians subscribing to Netflix from the spring of 2011 (6%) to the fall of 2011 (10%).

Source: MTM 2011 (Respondents: Canadians 18+)

Figure 4.5.11 Canadian Netflix Subscribers by region

This bar chart compares the percentage of Canadians who have subscribed to Netflix by region as follows: British Columbia 14%, Alberta 15%, Manitoba/Saskatchewan 13%, Ontario 9%, Quebec 4%, Atlantic 12%, Total 10%.

Source: MTM 2011 (Respondents: Canadians 18+)

Figure 4.5.12 Hours of TV and Netflix viewing

This column chart shows that Canadians who do not subscribe to Netflix watch 15.8 hours of regular TV and  0.6 hours of Internet TV for a total of 16.4 hours while Canadians who subscribe to Netflix watch 13.3 hours of regular TV, 2 hours of Internet TV, and 5.7 hours of Netflix for a total of 21 hours.  Regular TV is cable, satellite, IPTV, or off-air TV.

Source: MTM 2011 (Respondents: Canadians 18+)

Table 4.5.7 Adoption and growth rate of various video technologies in Canada (Percent)
  Adoption Growth
2007 2008 2009 2010 2011 2007 2008 2009 2010 2011
PVR
Anglophones 10 13 18 23 35 67 30 38 28 52
Francophones 6 10 13 16 23 50 67 30 23 44
Internet TV1
Anglophones - 22 30 31 34 - - 36 3 10
Francophones - 17 22 26 33 - - 29 18 27
Video on cellphone1
Anglophones 2 5 5 9 12 - 150 0 80 33
Francophones 1 2 2 4 8 - 100 0 100 100
TV on cellphone1
Anglophones - 1 1 2 4 - - 0 100 100
Francophones - - - 1 3 - - - - 200
Internet video on Tablet1
Anglophones - - - - 6 - - - - -
Francophones - - - - 3 - - - - -
Internet TV on tablet1
Anglophones - - - - 3 - - - - -
Francophones - - - - 2 - - - - -
Netflix
National - - - - 12 - - - - -

1. Usage in past month

Source: MTM 2011 (Respondents: Canadians 18+)

Statistical Information – Audio

Figure 4.5.13 Audio technology (excluding conventional radio) penetration

This clustered bar chart shows the penetration of the following audio platforms among Anglophone and Francophone Canadians in 2011: Stream Audio on a Tablet: 3% (Anglophones), 1% (Francophones); Stream Audio on a Smartphone: 9%, 4%; Stream Audio (excluding podcasts): 55%, 50%; Download Music: 20%, 15%; Satellite Radio: 15%, 7%; MP3 Player: 49%, 39%.

Source: MTM 2011 (Respondents: Canadians 18+)

Figure 4.5.14 Podcast usage in Canada

This clustered column chart provides the percentage of Canadians, categorized by Anglophones and Francophones, surveyed in 2007, 2008, 2009 and 2010, who reported listening to a podcast in the previous month,: 2007: 13% (Anglophones), 5% (Francophones); 2008: 19%, 7%; 2009: 19%, 5%; 2010: 17%, 7%.

Source: MTM 2011 (Respondents: Canadians 18+)

Figure 4.5.15 Podcast users who listen to AM/FM podcasts

This bar chart show that in 2011, 33% of Francophones, 37% of Anglophones and 37% of Canadians   listened to AM/FM podcasts.

Source: MTM 2011 (Respondents: Canadian listeners of podcasts in past month 18+)

Figure 4.5.16 Percent of Canadians downloading music

This clustered column chart provides the percentage of Canadians, categorized by Anglophones and Francophones, surveyed in 2007, 2008, 2009, 2010, and 2011 who reported downloading music in the previous month,: 2007: 18%(Anglophones), 13% (Francophones); 2008: 16%, 12%; 2009: 18%, 13%; 2010: 19%, 13%; 2011: 20%, 15%.

Source: MTM 2011 (Respondents: Canadians 18+)

Figure 4.5.17 Percent of Canadians downloading music who pay for the downloads

This column chart shows that in 2011, 64% of Anglophones and 59% of Francophones paid for downloaded music.  Nationally, 63% of Canadians paid for downloaded music.

Source: MTM 2011 (Respondents: Canadian downloaders of music in past month18+)

Figure 4.5.18 Percent of Canadians streaming AM/FM radio

This clustered column chart provides the percentage of Canadians, categorized by Anglophones and Francophones, surveyed in 2008, 2009, 2010, and 2011, who reported streaming AM/FM radio in the previous month,: 2008: 16% (Anglophones), 13% (Francophones); 2009: 19%, 15%; 2010: 20%, 15%; 2011: 22%, 17%.

Source: MTM 2011 (Respondents: Canadians 18+)

Figure 4.5.19 Services streamed by users of streamed audio

This clustered bar chart compares the percentage of Anglophones and Francophones as well as the percentage of all Canadians 18+ who reported using following streamed audio services in the past month in 2011: Streamed music videos on Youtube: 80% (Anglophones), 86% (Francophones), 81% (Nationally); Streamed subscription radio service: 2%, 0%, 2%; Streamed satellite radio online service: 5%, 2%, 4%; Streamed webradio: 8%, 4%, 7%; Streamed Distant AM/FM Radio: 20%, 18%, 19%; Streamed Local AM/FM Radio: 24%, 21%, 24%; Streamed AM/FM Radio: 36%, 35%, 36%.

Source: MTM 2011 (Respondents: Canadians using streamed audio services in past month 18+)

Figure 4.5.20 Satellite radio subscriptions

This clustered column chart shows the percentage of Anglophones and Francophones subscribing to satellite radio from 2007 to 2011 as follows: 2007: 8% (Anglophones),  3% (Francophones); 2008: 9%, 4%; 2009: 11%, 4%; 2010: 13%, 6%; 2011: 15%, 7%.

Source: MTM 2011 (Respondents: Canadians 18+)

Table 4.5.8 Adoption and growth rates of various audio technologies in Canada (Percent)
  Adoption Growth
2007 2008 2009 2010 2011 2007 2008 2009 2010 2011
MP3 player ownership
Anglophones 34 39 44 43 49 17 15 13 -2 14
Francophones 24 30 31 36 39 26 25 3 16 8
Podcast listening
Anglophones 13 19 19 17 13 63 46 0 -11 -24
Francophones 5 7 5 7 5 25 40 -29 40 -29
Music downloading
Anglophones 18 16 18 19 20 -10 -11 13 6 5
Francophones 13 12 13 13 15 8 -8 8 0 15
Streaming AM/FM radio
Anglophones 18 16 19 20 22 -5 -11 19 5 10
Francophones 12 13 15 15 17 -14 8 15 0 13

Source: 2011 (Respondents: Canadians 18+)

Statistical Information – Digital media (Mobile)

Figure 4.5.21 Mobile device penetration

This clustered bar chart shows the percentage of Anglophones and Francophones owning the following mobile devices from 2007 to 2011: 2007: (Cellphones) 65%, Smartphones (6%), Tablets (0%); 2008: 67%, 9%, 0%; 2009: 69%, 14%, 0%; 2010: 72%, 24%, 3%; 2011: 77%, 37%, 10%.

Source: MTM 2011 (Respondents: Canadians 18+)

Table 4.5.9 Mobile device penetration by linguistic group (Percent)
  2007 2008 2009 2010 2011
Anglo Franco Anglo Franco Anglo Franco Anglo Franco Anglo Franco
Cellphone1 68 54 70 56 72 59 74 63 80 67
Smartphone 6 4 10 6 16 8 27 14 41 26
Tablet             4 2 11 6

1. Includes smartphones and regular cell phones

Source: MTM 2011 (Respondents: Canadians 18+)

Figure 4.5.22 Mobile device penetration by region

This clustered bar chart shows the percentage of Canadians owning the following mobile devices in 2011 broken down by region: Regular cellphones: 35% (British Columbia), 39% (Alberta), 43% (Manitoba/Saskatchewan), 38% (Ontario), 40% (Quebec), 45% (Atlantic), 39% (Total); Smartphones: 44%, 47%, 36%, 39%, 27%, 33%, 37%; Tablets: 13%, 13%, 12%, 7%, 8%, 10%.

Source: MTM 2011 (Respondents: Canadians 18+)

Figure 4.5.23 Popular Internet and mobile activities for Canadian smartphone owners

This clustered bar chart shows the percentage of Anglophone and Francophone Canadians who reported engaging in the following activities on their smartphone in 2011: Read online news: (Anglophones) 34%, (Francophones) 32%; Listen to streamed audio: 22%, 17%; Watch Internet TV: 11%, 11%; Watch Internet video: 31%, 30%; Access social networking: 49%, 43%; Access Internet: 76%, 71%; Send/receive Email: 64%, 56%; Text message: 91%, 84%.

Source: MTM 2011 (Respondents: Canadian smartphone owners 18+)

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