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The Commission wishes to thank all the entities that completed the CRTC Data Collection forms, without which this report would not have been possible. The Commission would also like to acknowledge the assistance provided by Industry Canada in the analysis of broadband deployment as it related to the rural communities in Canada; Statistics Canada for the various supplementary data used in this report; BBM Canada for audience measures; BBM Analytics for Media Technology Monitor (MTM) syndicated reports; and Mediastats.
Interested parties are welcome to provide comments for improvements or additions to future editions of the report. You can send your comments to the attention of the Secretary General, CRTC, Ottawa, K1A 0N2.
I am pleased to present the 2012 Communications Monitoring Report, which provides information on the Canadian communications sector.
Canadians are taking a keen interest in their communications services. This is hardly surprising when you consider that the average household spends over $180 each month on these services. Whether they are watching television, listening to a local radio station, streaming an episode of their favourite show on a tablet, talking to their friends, customers or co-workers, sharing a work they have just created, keeping in touch with their families, reading news online, sending text messages or getting information from their governments, Canadians rely on these services at work, at home and at play.
The Communications Monitoring Report presents data on the financial situation of the industry, the rates of wireless and broadband Internet adoption, the state of competition, the average price of services and many other key indicators. It is an important tool that enables us to gauge whether the industry is meeting the needs of Canadians as citizens, creators and consumers. It also helps us to evaluate whether the CRTC is achieving the objectives entrusted to us by Parliament.
In addition, I hope that this information will assist and inform Canadians’ participation in the CRTC’s proceedings, which are enriched through their involvement.
This document is intended to serve the collective needs of all participants in the Canadian communications system. We welcome suggestions to improve it.
Jean-Pierre Blais
The Canadian communications industry is growing. Revenues from communications services increased 3.3%, rising from $57.4 billion in 2010 to $59.3 billion in 2011. This growth was driven by a 5.5% increase in broadcasting revenues and a 2.5% increase in telecommunications revenues. The communications industry offers services to virtually all Canadian households, which currently number approximately 13.7 million.
In 2011, Canadian households spent on average $181 each month on communications services. That figure accounts for approximately 4.1% of total household spending, and is equal to the amount households spend on healthcare. Approximately half of such spending was on mobile and Internet services. The remainder was on television and wireline telephone services.
More than 99% of Canadian households subscribe to a telephone service. However, Canadians are gradually shifting from landline services to wireless services. Over the past four years, the proportion of landline-only subscribers declined from 26.9% in 2007 to 21.1% in 2010. Over the same period, mobile service was adopted by more than 78.2% of households, up from 71.9% in 2007. In 2010, 10.2% of households relied on mobile service only.
The communications industry facilitates such technological growth by continually investing in its infrastructure. For example, by 2011, virtually all Canadian households had access to broadband Internet services of at least 1.5 megabits per second (Mbps), delivered by landline, mobile (HSPA+ and LTE) and satellite facilities. Moreover, the availability of higher-speed broadband services (between 30 and 50 Mbps) has increased from 30% to 75% in the last two years. In 2011, 72% of Canadians had access to four broadband platforms: digital subscriber line (DSL), cable, fixed-wireless/satellite and mobile.
As a result of such high prevalence, more Canadians than ever are actively participating in the digital economy. In 2011, 72% of households subscribed to 1.5 Mbps broadband Internet service, compared to 68% in 2010. Moreover, 54% of households subscribed to services of 5 Mbps or greater (compared to 51% in 2010).
Canadians are also using mobile devices, such as smartphones and tablets, to access broadband services. Forty-eight percent of wireless devices in the marketplace are equipped to provide this access, whether through a handheld or dedicated data device.
Broadcasting revenues went from $15.8 billion in 2010 to $16.6 billion in 2011. All sectors of the industry experienced growth:
Telecommunications revenues increased 2.5%, from $41.7 billion in 2010 to $42.7 billion in 2011. This increase was due to a rise in revenues for newer data services and broadband Internet and wireless services. Collectively, these service revenues increased by 6.8% from $26.6 billion in 2010 to $28.4 billion in 2011. Individually, revenues for newer data services increased 12.2%, from $1.8 billion to $2.1 billion, Internet service revenues increased 6.4% from $6.8 billion to $7.2 billion, and wireless revenues increased 6.2% from $18.0 billion to $19.1 billion.
These increases were partially offset by decreases in long-distance revenues (down 13.1% from $3.4 billion to $3.0 billion), legacy data and private-line revenues (down 2.9% from $2.5 billion to $2.4 billion), and local and access revenues (down 2.1% from $9.1 billion to $8.9 billion).
In 2011, the five largest companies in the communications industry captured 83% of revenues. The next five captured 10%. Of these 10 companies, three offered service in all 11 communications markets.1 In so doing, these three companies captured 62% of total industry revenues.
Given this level of industry consolidation, the Commission has acted to ensure these companies do not harm their competitors or restrict consumer choice. For example, some businesses both produce programming and distribute content. To address such situations, the Commission issued a vertical integration policy that ensures:
The policy also prohibits companies from offering television programming on an exclusive basis to their mobile or Internet subscribers.
In 2011, companies that operated in multiple markets collectively had 9.4 million subscribers (6.4% more than in 2010) who bought discounted ‘bundled’ services.
The competitors of incumbent telephone companies increased their share of overall telecommunications revenues.
The share of total wireline revenues claimed by alternative service providers increased from 37.3% in 2010 to 38.4% in 2011. This group’s market share included the incumbent telephone companies operating outside their traditional territories (relatively unchanged at 6.5%), other facilities-based providers such as cable companies and hydro utility companies (up from 24.5% in 2010 to 25.6% in 2011) and resellers (which remained the same at 6.3%).
Overall, competitors experienced strong growth in the number of residential local lines (which increased 5.7% to 4.7 million) and business lines (which increased 24.7% to 1.4 million). Cable companies, in particular, have become important competitors in this market. Since they began providing local telephone service in 2005, these companies have captured 33% of local residential lines.
Voice over Internet Protocol (VoIP) offers an alternative to the traditional circuit-switched telephone system. In 2011, there were 4.4 million retail VoIP local telephone lines, representing 24% of retail local lines. Approximately 350,000 of these lines were access independent, allowing consumers to access local service remotely with an Internet connection.
Cable companies are also major providers of high-speed Internet service. In 2011, they served approximately 57% of high-speed residential Internet subscribers.
New wireless entrants captured approximately 4% of wireless subscribers and 2% of revenues in 2011. Overall, the number of wireless subscribers increased by 6.0% in 2011 compared to 8.5% in 2010. Average per-subscriber revenues increased 0.2% (from $57.86 to $57.98 in 2011) due in large part to increased data usage.
In 2011, there were 1,183 radio and audio services in Canada. Of that total, 76% broadcasted to English-language Canadians, 21% to French-language Canadians, and 3% to third-language Canadians. In addition, the Commission approved the operation of 30 new radio stations.
Overall viewing of programs on Canadian English-language services was 83.0% in 2011, while viewing of programs on French-language services remained relatively unchanged at 92.2%. Although Canadians preferred drama and comedy programs, they most often consumed non-Canadian content. In 2011, 81% of English and 70% of French-language drama and comedy programs were non-Canadian, respectively.
Growth in the television distribution market continues to be strong. In 2011, approximately 90% of Canadian households subscribed to a television distribution service, 2.2% more than in 2010. Among households that had a television subscription, 24.5% subscribed to either a satellite or multipoint distribution provider, 5.6% to an IPTV service and 69.9% to cable.
The availability of IPTV increased from 22% in 2010 to 34% in 2011, resulting in a penetration rate of 14% (compared with a penetration rate of 72% for cable). In 2011, 80% of television subscribers received digital services. The top four television distributors captured 89% of all subscribers in 2011.
In 2011, programming revenues per subscriber per month2 increased by $2.13, or 3.6%, for a total of $61.86.
In a digital media survey conducted by the CRTC, a subset of Canadian communications companies indicated that 62% of their digital media revenues came from advertising and 35% from subscriptions.
Typical weekly users watched, on average, 2.8 hours of Internet TV per week in 2011, an increase from 1.5 hours in 2008. During the same period, the average time Canadian households spent watching Internet TV rose slightly from 0.3 hours to 0.7 hours.
Based on a 2011 MTM consumer survey, 20% of anglophones and 15% of francophones download music from the Internet. Of these, 62% of anglophones and 59% of francophones paid for the content.
Canadians are rapidly embracing new telecommunications technologies. In 2011, the number of mobile phone subscribers increased 6% from the previous year, while the number of residential subscribers to high‑speed Internet services increased by 4.2%. In 2011, approximately 72% of Canadian households had broadband Internet service (at download speed of 1.5 Mbps and above) and 76% had high-speed Internet service (at download speed of 256 kbps and above).
Newer data services that meet business customer requirements for increased speed, functionality and cost-efficiency now represent 93.4% of data protocol revenues. Combined, revenue for data services such as Ethernet and IP-based private networks grew by 12.2% in 2011.
1.0 Introduction
1.1 Purpose of the report
1.2 Data collection and outline of the report
2.0 The CRTC, policies, and regulation
2.1 The CRTC
2.2 Regulatory oversight of broadcasting and telecommunications
2.3 Contribution and spending regimes
3.0 The Communications service industry
3.1 Overview
4.0 Broadcasting
4.1 Broadcasting - Financial review
4.2 Radio market sector
4.3 Television market sector
4.4 Broadcasting distribution market sector
4.5 Digital media
5.0 Telecommunications
5.1 Financial review
5.2 Wireline voice market sector
5.3 Internet market sector and broadband availability
5.4 Data and private line market sector
5.5 Wireless market sector
6.0 International perspective
6.1 How Canada compares internationally
Appendix 1 Data collection and analysis
Appendix 2 Classification of Canadian TSPs
Appendix 3 Status of local forbearance - residential and business exchanges
Appendix 4 International pricing assumptions
Appendix 5 Telecommunications market sector description
Appendix 6 List of acronyms used in the report
Appendix 8 List of companies referenced in the report
Diagram 4.0.1 Program Distribution
Table 2.2.1 Broadcasting complaints by sector, by issue
Table 2.2.2 Number of contacts by public
Table 2.2.3 Complaints handled by the CBSC
Table 2.2.4 Complaints handled by the ASC
Table 2.2.5 Telecommunications complaints handled by the CCTS
Table 2.2.6 Number of dispute files received
Table 2.2.7 Number of formal broadcasting dispute files received (2011/2012)
Table 2.2.8 Number of Telecommunications dispute resolutions (2011/2012)
Table 2.3.1 LPIF – Contributions and number of recipients
Table 3.1.1 Communications revenues ($ billions)
Table 3.1.2 Industry revenues by type of provider
Table 3.1.3 Industry convergence: Cable v. Telecommunications
Table 3.1.5 Monthly household communications expenditures by quintile (2011)
Table 4.1.1 Broadcasting revenues
Table 4.1.2 Percent of broadcasting revenues generated by companies operating in multiple markets
Table 4.2.1 Number and type of radio and audio services authorized to broadcast in Canada
Table 4.2.3 Average weekly hours tuned per capita by age group
Table 4.2.7 CBC radio revenues
Table 4.2.9 Revenues for Type B Native, community, and campus radio stations
Table 4.2.11 Summary of annual CCD contributions reported by radio licensees
Table 4.3.1 Number and type of television services authorized to broadcast in Canada
Table 4.3.2 National average weekly viewing hours, by age group
Table 4.3.10 Television revenues by type of service
Table 4.3.12 Advertising and other revenues: Private conventional television stations
Table 4.3.13 Revenues: Pay, PPV, VOD and specialty analog and digital services
Table 4.3.16 Canadian Programming Expenditure (CPE) - Private conventional television
Table 4.3.17 Expenditures on non-Canadian programming - Private conventional television
Table 4.3.19 Canadian programming expenditures (CPE) reported by PPV and VOD services
Table 4.3.20 Number of hours of Canadian priority programming broadcast annually - 7 p.m. to 11 p.m.
Table 4.4.2 Top Canadian distributors and number of subscribers
Table 4.5.1 Digital media revenues for a subset of digital media broadcasting undertakings
Table 4.5.2 Bandwidth used by online video and audio services
Table 4.5.3 Media technology adoption categorized by life cycle stage in Canada (2011)
Table 4.5.4 Percentage of Canadians using the Internet
Table 4.5.5 Percentage of Canadians using the Internet, by linguistic group
Table 4.5.6 Average weekly hours spent online by Canadians Internet users
Table 4.5.7 Adoption and growth rate of various video technologies in Canada
Table 4.5.8 Adoption and growth rates of various audio technologies in Canada
Table 4.5.9 Mobile device penetration by linguistic group
Table 5.1.1 Retail and wholesale telecommunications revenues
Table 5.1.2 Telecommunications revenues, by market sector
Table 5.1.4 Total telecommunications revenues, by type of service provider
Table 5.1.5 Wireline telecommunications revenue market share (%), by type of TSP (2011)
Table 5.1.6 Percentage of revenues from forborne services
Table 5.1.7 Canadian penetration rates – Wireline and wireless subscribers per 100 households
Table 5.1.9 Number of connections
Table 5.1.10 Number of subscriptions with bundled services
Table 5.1.11 Capex, by type of TSP
Table 5.2.1 Local and access, and long distance revenues, local lines, and long distance minutes
Table 5.2.2 Local and access, and long distance forborne revenues and lines
Table 5.2.3 Local and access revenues, by type of TSP
Table 5.2.4 Local and access lines, by type of TSP
Table 5.2.5 Local and long distance retail monthly revenues per line
Table 5.2.6 Local and access retail monthly revenues ($), per line by type of TSP
Table 5.2.7 Incumbent TSP provincial retail local market share, by line
Table 5.2.8 Incumbent TSP residential and business local market share, by line for major centres
Table 5.2.9 Local wholesale revenues, by major component
Table 5.2.10 Long distance revenues, by type of TSP
Table 5.2.11 Large incumbent TSPs’ retail long distance revenue market share, by region
Table 5.2.12 Long distance retail revenues ($) per minute, by type of TSP
Table 5.3.2 Residential Internet subscribers, by type of TSP
Table 5.3.3 Residential Internet plans and pricing
Table 5.3.4 Key telecommunications availability indicators
Table 5.3.5 Broadband availability platforms, by speed and number of platforms (2011)
Table 5.3.6 Broadband availability, by speed and province/territory (2011, percentage of households)
Table 5.3.7 Number of households that can have broadband access
Table 5.4.1 Data and private line revenues
Table 5.4.2 Data protocol revenues, by service category
Table 5.4.3 Data protocol revenue market share, by service category (%)
Table 5.4.4 Private line revenues, by service category
Table 5.4.5 Private line - revenue market share (%)
Table 5.5.1 Wireless and paging revenues and number of subscribers
Table 5.5.2 Wireless and paging revenue components
Table 5.5.3 Prepaid and post paid wireless revenues (basic voice and long distance)
Table 5.5.4 Number of post paid subscribers as a percentage of total wireless subscribers
Table 5.5.5 Wireless subscriber market share, by province (2011)
Table 5.5.6 ARPU, by province (excluding paging)
Table 5.5.7 Average monthly churn rates (percent)
Table 5.5.8 Mobile broadband (2011)
Table 5.5.9 Canadian wireless monthly service rates - incumbents v. new entrants (2011)
Table 5.5.10 Canadian wireless monthly Internet service rates - incumbents v. new entrants (2010)
Table 5.5.11 Coverage, penetration, and ARPU by province (2011)
Table 6.1.1 International pricing (average price ($) per month)
Table 6.1.2 Average advertised Internet speeds (Mbps) across OECD countries, by access technology
Table 6.1.3 Global shipments of mobile phones
Table 6.1.4 Wireless industry metrics, 2011
Table 6.1.5 Radio industry metrics, 2010
Table 6.1.6 Television industry metrics, 2010
Figure 2.3.1 2011 Contributions to CCD reported by commercial radio & audio services
Figure 2.3.2 2011 Television CPE
Figure 2.3.3 Contributions to the creation and production of Canadian programming by BDUs
Figure 2.3.4 LPIF distribution by region and ownership group
Figure 2.3.5 Subsidy paid to LECs and the revenue percent charge
Figure 3.1.1 Broadcasting and telecommunications annual revenue growth rates
Figure 3.1.3 Broadcasting and telecommunications revenues by type of provider (2011)
Figure 3.1.5 BDU revenues by service type
Figure 3.1.8 Household spending by quintile for the 7 highest expenditures
Figure 3.1.10 Broadcasting and telecommunications operating platforms
Figure 3.1.11 Regulatory considerations in a converging industry
Figure 4.1.2 Commercial radio revenues, by broadcaster
Figure 4.1.3 Commercial television revenues, by broadcaster
Figure 4.1.4 BDU revenues, by operator
Figure 4.1.5 Total broadcasting revenues and PBIT/EBITDA margins
Figure 4.2.1 Type of radio and audio services authorized to broadcast in Canada (2011)
Figure 4.2.2 Radio tuning share in an average week in diary markets
Figure 4.2.3 Radio tuning shares - English-language station formats in diary markets
Figure 4.2.4 Radio tuning shares - French-language station formats in diary markets
Figure 4.2.5 Radio tuning shares - English-language station formats in PPM markets
Figure 4.2.6 Radio tuning shares - French-language station formats in PPM markets
Figure 4.2.7 Revenues - Private commercial radio stations
Figure 4.2.8 Average annual revenues and PBIT per station – Private commercial radio stations
Figure 4.2.9 PBIT and PBIT margin – Private commercial radio stations
Figure 4.2.10 Revenues – English-language private commercial radio stations
Figure 4.2.12 PBIT and PBIT margin – English-language private commercial radio stations
Figure 4.2.13 Revenues – French-language private commercial radio stations
Figure 4.2.15 PBIT and PBIT margin – French-language private commercial radio stations
Figure 4.2.16 Revenues – Ethnic private commercial radio stations
Figure 4.2.18 PBIT and PBIT margin – Ethnic private commercial radio stations
Figure 4.3.2 Source of revenues for private conventional television (2011)
Figure 4.3.9 Revenues of ethnic and third-language specialty and digital Category 2 pay services
Figure 4.3.11 Revenues of large English-language private conventional television ownership groups
Figure 4.3.12 Revenues of large French-language private conventional television ownership groups
Figure 4.3.13 Advertising revenues: CBC conventional television stations (owned & operated)
Figure 4.4.1 Percent of revenues and subscribers by type of distribution platform in 2011
Figure 4.4.2 Percentage of BDU subscribers receiving digital and non-digital services
Figure 4.4.3 EBITDA margins achieved from basic and non-basic programming services
Figure 4.5.1 Canadian online advertising revenues
Figure 4.5.2 Canadian mobile advertising revenues
Figure 4.5.3 Internet applications – bandwidth requirements
Figure 4.5.4 Cycle of consumer adoption / Product life cycle
Figure 4.5.5 Popular Internet activities for Canadian Internet users
Figure 4.5.6 Percent of Canadians viewing TV and accessing the Internet concurrently
Figure 4.5.7 TV and Internet video viewing penetration
Figure 4.5.8 Type of devices used by Internet video viewers
Figure 4.5.9 Average weekly hours spent watching Internet TV
Figure 4.5.10 Percent of Canadians subscribing to Netflix
Figure 4.5.11 Canadian Netflix Subscribers by region
Figure 4.5.12 Hours of TV and Netflix viewing
Figure 4.5.13 Audio technology (excluding conventional radio) penetration
Figure 4.5.14 Podcast usage in Canada
Figure 4.5.15 Podcast users who listen to AM/FM podcasts
Figure 4.5.16 Percent of Canadians downloading music
Figure 4.5.17 Percent of Canadians downloading music who pay for the downloads
Figure 4.5.18 Percent of Canadians streaming AM/FM radio
Figure 4.5.19 Services streamed by users of streamed audio
Figure 4.5.20 Satellite radio subscriptions
Figure 4.5.21 Mobile device penetration
Figure 4.5.22 Mobile device penetration by region
Figure 4.5.23 Popular Internet and mobile activities for Canadian smartphone owners
Figure 5.1.1 Telecommunications revenues and annual growth
Figure 5.1.2 Annual revenue growth, by market sector (2011)
Figure 5.1.3 Residential IP-provisioned service revenues
Figure 5.1.4 Distribution of telecommunications revenues, by market sector
Figure 5.1.5 Total telecommunications revenue market share, by type of TSP (2011)
Figure 5.1.6 Total telecommunications revenue market share, by type of TSP (2011)
Figure 5.1.9 Telecommunications revenues and EBITDA margins
Figure 5.1.10 Capex as a percentage of revenues, by type of TSP (includes AWS expenditures in 2008)
Figure 5.1.11 Wireline wholesale service revenues – Regulated and non-regulated (2011)
Figure 5.1.12 Wireline regulated wholesale service revenues (2011)
Figure 5.2.2 Alternative TSP local residential and business lines, by type of facility (2011)
Figure 5.2.3 Large incumbent TSPs’ pay telephone revenues and quantities
Figure 5.2.4 Access independent and access dependent retail VoIP local lines (2011)
Figure 5.2.5 Fibre-based lines, FTTN and FTTH, percentage of total lines (2011)
Figure 5.3.1 Internet access revenue share, by type of entity, 2011
Figure 5.3.2 Business Internet access revenues, by access technology (2007 v. 2011)
Figure 5.3.3 GBs downloadable per plan vs. percentage of high-speed residential subscribers
Figure 5.3.4 Residential Internet access technology mix (2007 v. 2011)
Figure 5.3.5 Broadband (greater than 1.5 Mbps) subscriptions
Figure 5.3.6 Broadband availability (percentage of households)
Figure 5.3.7 Broadband availability, by speed (percentage of households)
Figure 5.3.8 Broadband availability – Urban v. rural (percentage of households) (2011)
Figure 5.3.9 Broadband availability v. broadband subscriptions (2011)
Figure 5.4.1 Data and private line revenue market share, by type of TSP
Figure 5.4.2 Data revenue market share, by type of TSP
Figure 5.4.3 Private line revenue market share, by type of TSP
Figure 5.5.1 Wireless revenues, subscribers, and revenues per subscriber (excluding paging)
Figure 5.5.3 Retail and wholesale revenue split (2011)
Figure 5.5.4 Wireless TSPs' subscriber market share
Figure 5.5.5 Wireless TSPs' revenue market share
Figure 5.5.6 Population coverage and penetration (2011)
Figure 5.5.8 Total number of MMS and SMS messages
Figure 5.5.9 Established carriers’ coverage v. new entrants’ coverage
Figure 5.5.10 Percent of mobile revenues, by plan (2011)
Figure 6.1.1 Telecommunications revenues, by market sector, 2011
Figure 6.1.2 Global telecommunications retail revenues, by region, 2011
Figure 6.1.3 Global telecommunications retail revenues, by market sector, 2007–2011
Figure 6.1.4 Average monthly telecommunications retail revenues, 2011
Figure 6.1.5 International penetration, 2011
Figure 6.1.6 Share of fixed broadband subscriptions, by technology, 2011
Figure 6.1.7 Average measured fixed broadband speeds, 2010 and 2011
Figure 6.1.8 Average measured mobile broadband speeds, 2010 and 2011
Figure 6.1.9 Wireless ARPU – monthly revenues, including data share, 2011
Figure 6.1.10 Proportion of post-paid versus prepaid mobile subscriptions, 2007 and 2011
Figure 6.1.11 Pay TV penetration and growth, 2008–2010
Figure 6.1.12 Digital TV penetration and growth, 2007–2011
Figure 6.1.13 Global IPTV subscribers, by region, 2011
Figure 6.1.14 Distribution of TV households, by platform, 2011
Map 5.5.1 Presence of wireless facilities-based service providers
Map 5.5.2 Presence of HSPA+ wireless facilities-based service providers
[1] The markets consist of five broadcasting markets (radio, television, BDU specialty, and VOD, pay and PPV) and six telecommunications markets (local and access, long distance, Internet, data, private line and wireless)
[2] Revenues per subscriber per month were derived by dividing total revenues by the number of subscribers and by the number of months in the year.