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New rebroadcasting transmitter of CFOS Owen Sound - Denied
Following Public Notice CRTC 1994-129 dated 19 October 1994, the Commission denies the application to amend the broadcasting licence for the radio programming undertaking CFOS Owen Sound, by adding a rebroadcasting transmitter at Collingwood.
In assessing this application, the Commission has taken into consideration the state of the local market, the interventions submitted in support of this application as well as the five interventions received in opposition. In particular, the Commission has noted the arguments set out in the intervention by Power Broadcasting Inc., licensee of CKCB Collingwood, the local station currently serving Collingwood. CKCB argued that, considering the small size of the market and CKCB's negative operating position over the last four years, the addition of another local service at this time would have a significant negative financial impact on CKCB-FM. (The conversion of CKCB to FM was approved in Decision CRTC 94-627 dated 15 August 1994).
In their interventions, CHAY-FM Barrie and Rock 95 Broadcasting (Barrie-Orillia) Ltd., licensee of CFJB-FM (Rock 95) Barrie, also stated their concerns regarding increased competition for limited local advertising revenues in Collingwood and the resulting impact on the existing local broadcasters.
In this regard, the Commission notes that the proposed Collingwood rebroadcasting tranmitter would serve an area outside the presently authorized market of CFOS. The Commission considers that at least some of the advertising revenue generated by the proposed rebroadcasting transmitter would be at the expense of CKCB-FM and that this is a critical factor, given the history of operating losses.
In view of the all of the above, the Commission does not consider the applicant's arguments regarding better service to Collingwood to be sufficiently compelling and has therefore, denied this application.