Seeing Canadian Commercials during the Super Bowl
Ads during the Super Bowl get a lot of hype. They are an important part of the overall spectacle, and viewers look forward to watching them.
For Canadian viewers this has been a problem. They don’t see the same ads as those seen in the US because they are replaced with Canadian ads.
We heard Canadians
For a number of years, Canadians have complained to the CRTC that they want to see the American ads during the Super Bowl. Many Canadians spoke about this considerable irritation during Let’s Talk TV: A Conversation with Canadians. The CRTC has taken action to resolve the issue.
As of Super Bowl LI in 2017, simultaneous substitution is no longer allowed during the big game. This means that viewers tuning to the Canadian channel airing the game will see Canadians ads, while those tuning to the U.S. channel will see the American ads.
Seeing Canadian Commercials on American Channels
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